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Aspire Media’s Interweave Press Acquires Two Magazines and a TV Show

Interweave Press starts 2007 with the acquisition of two leading craft magazines and a highly rated PBS TV show

Interweave Press announced last Thursday the acquisition of Quilting Arts and Cloth Paper Scissors Magazines from Quilting Arts LLC. This move expands Interweave’s presence in craft media and enters them into the quilting and paper crafts markets for the first time.

The company also announced on Thursday the separate acquisition of the Needle Arts Studio television program from Shay Pendray, the owner, producer, and host of the popular PBS TV program.

Quilting Arts LLC’s founders John and Patricia Bolton will continue to lead and operate the two magazines, while Shay Pendray will continue to host the TV show through 2007.

The acquisitions of the two magazine titles and the TV program further position the company as a true multiplatform media business. The company now delivers magazines, special interest publications, books, events, online and television content to a very loyal group of craft enthusiasts.

The magazine acquisitions bring Interweave’s subscription magazines to 13.

The acquisition of the TV program is the first of its kind for Interweave and will undoubtedly help the company grow into a successful multiplatform operation. Interweave President Marilyn Murphy says about the TV program, “It’s a great fit to complement our knitting, crochet, and needlework publications Interweave Knits, Interweave Crochet, and PieceWork as we build brand awareness through this new multiplatform company. We are now able to marry television, the Internet, and our publications with the ultimate goal to provide the best gathering place and information source for needlework enthusiasts.”

Aspire Media CEO Clay B. Hall looks forward to using the Internet as the catalyst that supports that marriage. Just as Chris Kimball does with his America’s Test Kitchen PBS show, Hall will drive his TV audience to the Web to get the patterns that were featured on that day’s show. Once the TV audience arrives at the website, they will be offered a free, opt-in newsletter, where they’ll get more free and valuable content. Hall then has permission to contact them and will use that permission to sell other products, like books and magazines.

Sounds to us like a multimedia, brand-centric marriage made in heaven.

Read the news releases online and obtain downloadable images at: http://www.interweave.com/PressRoom/PR_Press_Releases.asp

Websites:
www.interweave.com
www.aspire-media.com
www.quiltingarts.com
www.shaypendray.com

For Aspire Media, LLC and Interweave Press, LLC:
Jaime Guthals
502-243-6834
jaimeg@interweave.com

Posted in Multiplatform Publishing Strategy

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