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Tag: digital magazine subscription

Let’s Clarify: What Is a Digital Magazine?

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant to be read from front to back, and are in no way linear. Users may begin on an article they found through search and hyperlink their way across the site in a matter of seconds. There is no true table of contents, although there is arrangement in the form of categories, topic pages and related articles.

So what is a digital magazine? It’s a bit of a hybrid.

5 Subscription Management Software Requirements

For every publisher who dreams of creating a subscription website, choosing the right subscription management software can be a daunting task

When we set out to launch the I Like Crochet digital magazine website (the first of its kind) and tablet edition, we knew we wanted to build a state-of-the-art publication management system. We needed subscription

7 Golden Steps to Planning Successful Digital Magazine Editions

Ask yourself these seven questions before starting your journey towards digital magazine transformation
I’m going to go ahead and assume if you’re reading this, you have a print publication who is asking for siblings. You’re at the magazine store and it’s eying the “big brother” t-shirts and wondering when it’s getting playmates.

Below you’ll find a comprehensive

Creating a Magazine Layout: Interactive Digital Magazine Elements Users Love

Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It’s true that users prefer familiarity in digital magazines. As soon as you begin creating digital magazine apps that require an instruction manual to learn, many users tend to get frustrated. That’s why we think when designing a reflowed

Does a Digital Replica of Your Magazine Cut it?

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what consumers are willing to pay for are establishing themselves.

Magazine Subscription Marketing Ideas for Selling More Print & Digital

We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve is the offer you make in your magazine subscription marketing campaigns.

Advertising for Publishers: Programmatic, Ad Blocking, and More

Advertising for publishers is also well known as an adventure for publishers, or better yet, a “choose your own adventure” for publishers, rife with peril but also the possibility for cashing in. There are obstacles around every corner in the way of ad blocking and viewability, and new technologies that can act as implements in your quest.

Programmatic ads make for one of those tools, and it’s becoming more and more popular even as some question its efficacy. MediaPost has some coverage on this topic and more among recent posts!

Is Good Digital Magazine Design About Bells and Whistles?

Is gamification the next step in digital magazine design? The medium is certainly calling for it.
Design – its theory and execution – has always been important for publications, and now that importance ranks right up there with technology itself. Major redesigns have taken a back seat to periodic tweaks and refreshers that make digital magazines more nimble

The Reality of Current Tablet Statistics

The upsides and downsides to the tablet statistics floating around
Tablets have no doubt shaped the future of reading. From digital magazines to eBooks, publishers have embraced the technology almost as much as readers have.

From bottomless reflowed pages to video advertising to text scrolling seamlessly past stationary images – and all the other tablet magazine best

TheStreet Experiments With Digital Magazine Subscription Tactics

When it comes to experimentation, digital magazine subscription models are made for trying new things and fiddling with formulas until you find the right fit. Integrating events into your mix and layering in additional ways to monetize content can also rejuvenate your company. Of course, there’s also staffing changes and acquisitions to jumpstart your operation, if you have the means. Luckily, we’ve found five recent articles in Folio: that address all of these strategies.

Newsweek’s Digital Magazine Subscription Gamble

via Newsweek

Will Newsweek’s digital magazine subscription pricing work? Ken Doctor from Nieman Labs has all the details about Newsweek’s relaunch. We found the part about their digital magazine subscription pricing to be a bit startling. Doctor writes, “The paywall isn’t unusual; the pricing is. Charging $39.99 for digital-only access is high,

Mequoda Weekly: March 11th, 2013 – March 15th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Digital Magazine Publishing Software for Distribution

Three issues on the functionality and design of digital magazines

There’s been a tremendous amount of speculation on what the perfect digital magazine might be and where the future of digital publishing is headed.

While others pontificate, we have projects brewing. The focus is not to produce a digital magazine itself, but to produce the digital magazine subscription website where we believe the digital magazine will be ultimately housed. It will be the nexus between client and server relationships.

Mequoda Weekly: March 4th, 2013 – March 8th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

5 Tablet Publishing Trends

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How should I price my digital magazine subscription?

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If your overall economics favor selling subscriptions, consider what many now call “no-brainer pricing”, which sets a ratio of about two-to-one. Assuming we’re still talking about a subscription priced at $19.97, this strategy would dictate a single copy or monthly access price of $9.97. Note: In all the

3 Areas Digital Magazine Publishers Can Improve

With digital magazine publishing strategies new to publishers, there are always a few improvements that can be made

The transformation into digital magazine publishing has required significant changes in a brief amount of time. Although many digital publishers have been catching up to market expectations, there are still areas in which they can improve digital magazine publishing efforts.

Opportunities for Digital Publishing Success

There is often news to share relating to the digital publishing environment

From new online strategies to digital magazine subscription statistics, the amount of information that comes forward for online publishers can help streamline their efforts and lead to increased success online. And amidst new Forrester predictions that 760 million tablet devices will be installed by 2016, the opportunities for digital publishing success exist.

Week in Review: November 28th, 2011 – December 2nd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: February 14th, 2011 – February 18th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Creating the Perfect Digital Magazine

Discuss the most important characteristics of a digital magazine at the Mequoda Summit West 2011

In the Mequoda Daily yesterday, I talked about building a digital magazine subscription website and the future of digital magazine publishing.

Although it’s unclear how the future of digital magazines will look, there are some characteristics I believe will be incorporated in the most successful digital magazines of the future. I originally outlined these characteristics in a post entitled “The Perfect Digital Magazine”.

The Future of Digital Newsstands

Some are amazed at the quick emergence of digital content; others saw it coming for years. Where will it lead?

Why is it that human beings love to theorize about the future? Maybe it’s because there really isn’t a wrong theory, since none have played out yet. Or maybe it’s because individuals are so passionate and knowledgeable about a topic that they see into it more than other people do. Their theories are more like hypotheses based off some set of established facts.

We are starting to see what the near future is going to look like for the online publishing industry and it is going digital. New platforms are emerging like mobile devices and tablets, and those devices are allowing users to experience interactivity while diving into a brilliant, media-rich world.