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Tag: email design

25 Email Design Best Practices for Publishers for Mobile and Desktop

It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience.

5 Email Newsletter Best Practices You Can Fix Today

It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant have advanced.

Even though email newsletters have been around for years, they are still valuable for digital publishers. They are often a publisher’s largest source of revenue.

Mequoda’s Top Audience Development Posts of 2016

Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters.
Despite the rise of social networks, most publishers we know still get the majority of their traffic from organic traffic and email. That’s why it’s no surprise that our most-read posts on the Mequoda Daily this

10 Top Audience Development Posts of 2015

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we’ve tackled everything from email marketing to creating blockbuster posts and creating social media plans in our Audience Development articles. However, there are a few that have consistently been our highest

The Best Email Template for a Daily Email Looks Like a Club Sandwich

Want to increase the click-through rates on your email newsletters? I’ll give you a couple hints: the first is to start using snippets of your content, and linking back to the full-length content on your site. That’s a test we ran two years ago when we were running full content previously, and it’s a test I for one, was happy won, because it makes creating daily email templates much faster on a day to day basis.

10 Audience Development Lessons for Increased Organic Traffic and Conversions in 2015

Audience Development is at the center of the Mequoda Method. It’s the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written about effective audience development, and this year we went back to update some of our most fundamental lessons – many that ended up on the list you’ll find here, of our most-read posts.

Mequoda’s Top 10 Audience Development Strategy Posts

Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you’re writing content and creating products that your audience is asking for, while acting as a resource to those consumers – completely free of charge. In exchange, you build loyalty while also building email lists, followers, fans and revenues.

Top 10 Audience Development Strategy Posts of 2013

Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture necessary for building an online audience. They were the most viewed posts in these categories that we published in 2013. Enjoy!

Our 10 Most Popular Email Marketing Posts

This week we’re taking a blog-cation as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive. In the spirit of always refreshing good content, we decided that this week is all about our top tens.

Black Belt Email: As Disciplined as a Winning Athlete

This week I had the pleasure of spying on one of our best Mequoda operators, Black Belt. Over the last few months I’ve been peeking in on a variety of publishers with large email circulation numbers to see where they excel.

If you’re not familiar, Black Belt has been published since 1961 and features interviews, historical research and news coverage on martial artists and martial arts techniques. On their website, Black Belt Daily, they feature this content in addition to a giant archive of martial arts instruction and videos which they also sell in the form of handbooks and DVDs.

Mequoda Weekly: May 27, 2013 – May 31, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Email Marketing Templates that Are Something to Write Home about

10 email marketing template best practices for success

With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email marketing templates. And while I admit this kind of cut-and-dried work isn’t as much fun for us writers, it’s still necessary to good marketing!

So contain your impatience and read on. (There is one tidbit of actual writing advice tucked away below!)

6 Email Newsletter Layout Elements You Shouldn’t Skimp On

Obvious email newsletter layout elements that publishers often forget to style

The reason you create white papers and special reports is to build a large and thriving email list. Since you’re putting so much effort into creating that list, it only makes sense that your email newsletter looks its best, right?

Week in Review: August 6th, 2012 – August 10th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

11 Elements for Mobile Email Design

Designing email newsletter templates and email promotions for mobile devices has never been more important.

Mobile email design is a hot topic as the usage of mobile devices increases. After researching the topic in depth, I’ve come to some elements of mobile email design that should be considered in the development stage. Whether you’re sending an email newsletter or promoting a product or event, your email design needs to be optimized for mobile if your audience is viewing your content on the go. With the number of mobile users increasing, it’s very likely that a significant portion of your audience is using mobile. Here are a few tips for mobile email design.

The Mobile Email Roundup

A look at our top articles on mobile email design and strategy

Designing email templates for mobile devices is incredibly important. Think about how often you check email on your smartphones, and how often your colleagues do it. It’s been reported that a high percent of users will unsubscribe or delete email if it is not optimized for mobile. By taking all the information we’ve compiled on mobile email design, you will have no problem developing a relevant strategy.

5 Ways to Lose Email Subscribers

Are you making avoidable mistakes that lead to fewer email subscribers?

I wonder how many readers will unsubscribe from this email newsletter after reading today’s article. For the ones who do, I’m sure there is a good reason for it…perhaps you don’t care about email marketing, audience development or digital magazine publishing anymore. Or maybe you get way too many emails in your inbox, and you’ve decided to purge them all (except Groupon, of course).

Week in Review: April 2nd, 2012 – April 6th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Discover Tips for Email Campaigns Using Videos

Are you looking to make groundbreaking changes in 2012?

An overhaul of your email newsletter could yield better results. Have you tested your email design recently or compared it to others in your market?

One major switch we made to the Mequoda Daily newsletter was going from one featured story to a six-snippet email newsletter. Doing so helps us not only keep our audience up-to-date with featured news stories, but it also shares free reports, webinars and live event information that they may be unaware of.

Why “Delivery Rate” Could Be Your Greatest Email Newsletter Metric

Think about getting emails delivered before you think about getting them opened

Many people would say that your open rate is your single most important metric. Because with a crappy open rate, your email won’t even be read, which means you won’t make any money. Yes, this means that you need to write fantastic subject lines because all the hard work you put into an email newsletter will be lost without an amazing open rate.

However, there’s still that little metric that comes before the open rate, which is your delivery rate. If half of the emails on your list is bouncing, that means that many people on your list aren’t even getting your emails.

Create Impressive Email Newsletters

Our 10 Email Design Best Practices is a free white paper with 40 email newsletter tips

Download a free digital copy of our 10 Email Design Best Practices white paper

Email is still an important component to the success of online publishers, content marketers and Internet-based business.

In fact, it may be more so now that mobile devices have been increasing greatly in popularity. Now mobile users can access their email comfortably wherever they go.

Email Newsletter Best Practice Guidelines Defined

Don’t keep making the same mistakes with email newsletter campaigns – learn from successful publishers what really works. Take it to the next level. Learn the key strategies for boosting email conversion rates, open rates and delivery rates.

117 Mequoda Best Practices

Ten free whitepapers for turning your print publishing company into a successful online publishing company

What are the Business Goals of your Email Newsletter?

A case study on aligning your email newsletter strategy with the goals of your online publishing business

Studies and Reviews: Email Newsletter Reviews

FREE White Paper: Learn how to Create Impressive Email Newsletters with 40 Email Newsletter Tips on 10 Design Best Practices by downloading our FREE 10 Email Design Best Practices white paper.

Link-Building Loophole: 8 Steps for Growing Email Circulation with PDFs

Use PDF files to improve your site’s landing page rankings with Google

Help build your niche brand with this eight-step link-building technique

Designing the First Screen of an Email Newsletter

How to control what your readers see when they first open your email newsletter

The first screen of your email newsletter, which includes the preview pane, is another part of your email newsletter’s prime real estate.