Email is a mass communication medium for digitally sending information to other Internet users. Email has become habitually used by a majority of Internet users, while it also reigns as the most successful digital medium for online business communication.
Setting up a subscription website could be a costly test if you don't think about these three things first
The answers are not always obvious, even to a seasoned print or
When your magazine marketing job gets boring, that means your customers are probably just as bored. Pep up your magazine marketer game in 10 days!
Being a magazine marketer is fun,
Mequoda wants no publisher to be left behind
I can talk until I’m blue in the face about how well the Mequoda Method works in helping legacy print magazine publishers make
TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing
Last year, TIME's print
Among publishing executives, is there anyone more admirable than Maria Rodale? Of course, we all have our favorites, but for us, Rodale's new media innovation, multiplatform strategy instincts, niche content
Mequoda has been testing video landing pages for the past few years with great success. In fact, our Intensive attendees have told us repeatedly that our video is what convinced
This certified Mequoda Master will step into Ed Coburn’s shoes
We’ve come a very long way since 2013.
Back in the day, Mequoda was a modest 15-person organization, with one lead consultant
If you’ve been reading here about the journey from legacy print publishing to digital magazine publishing, it may sound almost too confusing to contemplate
The journey involves everything from creating a
For a very long time PR was pretty straightforward, and for many publishers, highly automated. The guidelines for how to pitch a press release started with writing your press release,
While using Google AdWords looks easy, it takes knowledge and hard work to be good at it. But there's a big payoff. If you follow the advice below and correct
There's no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.
With all of the "ad"-versity facing the industry –
Learn everything from pricing to copy platforms, and watch the print-to-digital upgrades roll in
The beauty of the digital era in publishing is that it doesn’t just give you a new
Improving direct marketing results is a constant source of discussion for publishers. They are always tracking, evaluating, and testing different offers for their products in order to optimize their results,
I don't know about you, but the world's a'changing when it comes to audience development. For a while, I felt like we were so ahead of the curve at Mequoda
Politics aside, can we agree that Donald Trump is kind of a multiplatform master? He creates spin-off products like it's going out of style (it is, in fact, in style.)
Donald
Set up your marketing based on data and continual improvement to reap big profits
One thing that troubles publishers who are planning to make the move to multiplatform publishing is how
The subscription model has a lot of perks and one of them is that subscriber churn rate is much lower than any other product you can offer. Customers don't usually
What we know: Ad blocking is on the rise. What we don't know: whether the effort to block ad blockers will prove effective. What's starting to become apparent: The ad
When we develop magazine business plans for our Gold Members, it include seven levels which you've probably heard us refer to as CAROTME: content, audience, revenue, optimization, technology, monetization, and
There’s no such thing as publishing a magazine.
The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it
How we're seeing a larger return on our marketing investment by recycling marketing campaigns across platforms
When I first started working at Mequoda almost 10 years ago, we wrote a lot
In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just
There’s no such thing as publishing a magazine.
The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it
When a customer agrees to have a specific charge card billed a certain amount for a pre-determined (or sometimes open-ended) period of time, that's recurring billing. It's sometimes called recurring
A couple weeks ago I attended an SEO conference called SearchLove hosted by Distilled. One of the speakers was Rand Fishkin, better known as the Wizard of Moz. At the
It always amazes me how people can worry about good things that happen. Sharon (not her real name) runs a successful $5 million special interest B2C publishing company that now
While bloggers are out there buying generic images for a dollar on stock photo sites, one nice benefit magazines typically have is an archive of photographs from past issues. One
Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS
Do you realize that a large percentage of your most loyal customers may only hear from you once a month, when you send them your magazine?
It seems like when you
Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they're alive and well, with still
Periodical publishers have historically considered content to be disposable – generated once for use in a periodical or book and then discarded.
Multi-platform publishers who recycle, reuse, and re-publish information in
Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers?
As the digital publishing market has grown and changed, selling ad space has only become
Publishers, especially in the B2B space, have always helped their audience by providing career development advice, and by promoting opportunities in need of qualified professionals. Often, publications will provide expert
Advertising for publishers is also well known as an adventure for publishers, or better yet, a "choose your own adventure" for publishers, rife with peril but also the possibility for
Three years ago, Nielsen published an article that predicted "multi-screen [advertising] campaigns will be very important in three years." Multi-screen advertising, which a more common term in television advertising,
At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management
Here at Mequoda, we will make you into a digital magazine publisher, and if you're already a digital magazine publisher, we'll make you into a better one.
All of what you're
Most legacy publishers have years and years of content that sits on their website and can still be extremely useful for their audience. In addition, they create new content all
Social media for magazines should be equal parts branding and content marketing – with a new perspective on why magazines really market content on social
One of our clients recently conducted a
If you came to this website for help on how to create a magazine online, congratulations: You couldn't have picked a better place. That's just one goal the Mequoda System
So you've launched your subscription website. You've determined the right price, and how you want to offer your subscription to customers, and you’re ready to think about ways to entice,
The push behind publishing video or perishing is reaching a fever pitch now, and we must admit – it is in your best interests to start doing it. But do
Have you ever received one of those birthday cards in the mail from one of your "funny" friends, where you open the envelope and glitter basically falls everywhere?
That's close to
Magazine platforms mean everything to your business model, which means they mean everything to ours, too. We've built our business on multiplatform publishing, which includes everything from a portal to
Understanding the new model for digital content publishing via niche and multiplatform principles
Digital content publishing is greater than the sum of its parts; grasping this concept makes a successful multiplatform
Magazine marketing thrives in the new world of PPC and organic search
What's the one thing that magazine publishers have in abundance, more than any other business on the planet?
Content.
And who's
Since the printing press was invented, the best way to deliver readable content was always on the page. Until the advent of the web, consumers hadn't even considered other ways
How to leverage multi-channel marketing both internally and also to sell out your advertising packages
The human race doesn't all live in one house, or all work at one business. We
What to look for in a classified ad system, from Haven Nexus, to yClas, Classipress and ClassifiedEngine
Classified ads have a long tradition of providing service to readers. For newspapers, classifieds were a major
Getting your emails opened is the most crucial part of email copywriting
A couple of weeks ago, we recieved tons of great feedback, retweets and love for an article we wrote
