Tag: email

You'll write strong, engaging headlines when you use proven power words The ideal headline for your sales letter landing page, print ad or email promotion is a statement of your product's  

The newest free report from the Mequoda Group Looking for a crash course in landing pages? How about for free? Well you're in luck, Mequoda has a new free special report: 8  

Ceramic Arts Daily - Mequoda Online Publisher of the Year Today we are pleased to announce that the winner of the 2007 Mequoda Publisher of the Year award goes to Ceramic  

Some publishing skills have not changed and are not expected to Publishing's transition from print to digital has caused a lot of changes over the years. Your office is loaded with  

t's September 2007 and 2008 online publishing budgets are being prepared far and wide.How will you budget online expenses and revenues for 2008? To give you a hand, download  

Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit About 80 to 100 times a year, I get hired to  

This Mequoda System Operator has found high profitability with a unique Internet marketing strategy The website and email newsletter feature updates five days a week, with editorials sent on  

This Mequoda System Operator has an audience that is fostering its own online community Note: This is part four of a five part series on the Mequoda Publisher of the Year  

This beta Mequoda System is focusing on developing high quality products to retain customers Have you ever walked onto a plane, stopped at the first seats and gazed at the luxury  

This Mequoda System operator has focused on creating loads of free products to increase email newsletter subscriptions If you're a golfer that routinely gets tired of playing the same course in  

Take a look at the five nominees for the Mequoda Publisher of the Year Today we are excited to announce the nominees for the 2007 Mequoda Publisher of the Year award.  

Clever marketers are combining their tools to offer stronger email marketing campaigns Ready for an online marketing mash-up? Try video email marketing, a new strategy attempted by only the most daring  

Viral marketing campaigns are not easy, but here are a few tips that can help yours find success We wrote a few weeks ago that many marketers are planning a viral  

Want to use other people's content? Are you ready to risk your brand for it? Many of my clients are creating a book series that supports and monetizes their brand's knowledge  

These benchmarks will reveal where your emails have to be tweaked The metrics for email marketing make the platform very measurable and adjustable, but without benchmarks how will you know what  

Online Publishing Jobs Strategic Profits is looking for a Director of Marketing to take responsibility for this rambunctious group, help them grow, and continue getting the outstanding results we are used  

Auto-generated emails are a cheap and simple way to add more value to your message Audience is the lifeblood of every publication, whether online, in print or on television. The success  

Raise your productivity; know the difference between online publishing and online marketing I was talking with our Editor and Publisher Kim Mateus the other day and an interesting question came up:  

A report shows 5 tactics are commonly executed and commonly fail A mantra that remains true across email marketing and direct mail is "the money is in the list." Email marketers are  

People.com and other online publishers have new ways to attract spiders and readers to their online content using good Information Architecture and Meta Pages With People.com's online readership soaring to more  

Rework your old content into new products in new platforms Yesterday we discussed how creating products in many platforms can boost your profit. If you develop a systemized approach to multiplatform publishing,  

How to deliver your publication in any platform Online publishing is a blessing. The metrics, production costs, marketing options and other benefits create an environment far superior to print publishing. We can  

Find out how this email newsletter is raking in revenue and awards We are happy to announce that the 19th Annual Awards for Publishing Excellence awarded HR Daily Advisor the grand  

Is this new system heaven for publishers or hell for users? Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still  

Specific guidelines for retail and media websites When your publication is online it should be on a network of websites, not a single website. Yesterday we discussed that one of your websites  

Research and keep an eye on the bottom line Staying on top of the online publishing industry is like trying to stand on top of a greased bowling ball—it's not easy. Everything  

Don't waste your marketing campaigns, be ready for visitors Provided that your website is well designed, you need to start driving traffic to it. That way your website's good conversion rates will  

Stuck in 1995: Computerworld’s E-mail Newsletter Needs an Update When you're writing about technology, it's good to deliver that information via the latest channels. Computerworld, published by International Data Group (IDG),  

Online marketing works best with a solid foundation that builds lists To have a solid online business, you need a solid online marketing system. How solid is your online marketing? Is it  

You need a full marketing system to maximize revenue Let's face it: Internet marketing is complicated. It's based in a constantly evolving environment and requires a comprehensive system to be effective. As yesterday's  

Send visitors to the front door, not the window There are dozens of goals shared by Internet marketers across the globe. Somewhere at the top of almost everyone's list is "increase visits  

Little was simple about the launch of Real Simple back in 2000, but after about a year and a half of tweaking, Real Simple hit its stride. Within the first  

The Motley Fool uses its powerful brand to launch seven successful print newsletters for personal investors that will generate $22M in 2005 revenues. Traditional advertising-driven Internet business model takes a  

Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page. The more targeted the landing page, the better the  

Beyond being a mere household name, Martha Stewart has become synonymous with home decorating, cooking and gardening—bringing beauty to all things domestic. Martha Stewart Living Omnimedia, Inc (MSLO), is an  

Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking. A few years ago, they started publishing special newsstand editions, which they now do seven times  

Learn how one company is applying lessons from direct mail, and find out who won our Mequoda Summit Raffle for SIPA attendees It's widely known that direct mail campaigns are more  

Reporting from the 31st Annual SIPA conference  

Today, most would-be travelers start their journeys online by researching destinations, carrier schedules, accommodations and free web mapping services. In order to compete with travel agencies and agents, travel information publishers,  

Clearly communicating your website's features to the user will help fulfill your goals. It is easy to get carried away when designing a website. With the constantly emerging technology, business models  

Reach a wider audience without paying for advertisements or partnerships When people talk about your company, whether in person or in print, it's great publicity. An endorsement from a friend, colleague  

Online Publishing Jobs Interweave Press, a fast growing multiplatform media company, needs an executive with extensive online direct marketing and project management experience and skills. The Company is currently building two  

Learn what you should include with a mailed product to get more customers to sign up for your free email newsletter I mentioned last week that website publishers should be using  

Don’t let the online craze overshadow traditional marketing techniques that are proven and effective. When driving traffic to your website, you need to use every tool at your disposal. Focusing online  

Adjusting the time your emails are sent can save your customers from sifting through spammy subject lines to find your content. Variety, the bible for show biz insiders, has provided Hollywood  

Attend SIPA's June conference and take home practical methods to make your company more profitable. SIPA's 31st Annual International Newsletter and Specialized Information Conference is set to be three days of  

Take the information you have, profile your customer base and become an expert news-source. There is nothing like free publicity. It is easy on the bottom line and draws more users  

Offering free, valuable content has attracted enough sales to earn this company tens of millions of dollars. The many recurrent themes of the Mequoda System—offering value, building community, driving traffic with  

Making a meaningful connection with your audience. It's day two of the Web 2.0 Expo, and I thought I'd share a session I attended called "Community Evangelism: Tools and Techniques" with  

Find out why your email newsletter should follow the 60/40 rule Email newsletters are a great way to keep a company’s brand in front of its customers. Their popularity, however, has