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Tag: headline writing

3 Subject Line Templates That Boost Email Open Rates

Email copywriting is a fine art. You can spend hours writing an elaborate salesletter or in-depth article that never gets read, simply because someone threw a half-thought-out subject line on the email blast it’s encapsulated in.

Every email copywriter keeps an arsenal of subject lines that capture their attention in their own email inboxes. I have hundreds of email newsletters and promotions in a folder that I refer to time and time again.

Upworthy to Offer Tasteful Native Advertising

Victor Luckerson from Time writes, “Today Upworthy announced a new native advertising partnership program that will allow businesses to pay for sponsored posts on Upworthy or commission the viral experts themselves to craft content made to be shared on social media. Like viral competitors such as Buzzfeed, Upworthy is eschewing traditional banner ads in favor of paid ads that looks much like editorial content.”

How The Top Five Magazines on Twitter Got So Popular [+ Video]

How the top five magazines on Twitter got so popular — not to say that this is definite list of every publisher, but according to our research, these publishers are an impressive bunch to analyze. They also have brand advantage so it’s true that they don’t have to try as hard, but just remember that an annoying, boring, or useless feed will drive followers away no matter who you are. We were happy to see that all of the top publishers on Twitter didn’t resort to auto-tweets but actually talked back to followers sometimes too.

Persuasive Online Copywriting: Which Headlines Work Best?

Write less but create powerful headlines

Which of the following headlines do you think will perform better?

Putting SEO Training First

White hat SEO techniques are complex and take time to acquire.

Kim and I teach our in-house Audience Development Workshop 10 or more times per year. And yet every time I sign a new audience development consulting client, Kim needs to remind me to schedule the workshop.

I am both a journalist and engineer by training and tend to focus on the mechanics of what needs to be done. I’m all about getting the keyword research started that will form the website taxonomy and guide the editors content generation, headline writing, and tagging on a day-to-day basis. I know I’m in this for long haul with the client, whether we’re tuning up an existing website or starting from scratch, it’s going to take years to make white hat SEO as natural as good spelling and grammar.

Mequoda Summit East 2011 Preview

A glimpse at all our interactive sessions from September’s upcoming Summit in Boston

In yesterday’s Mequoda Daily, I provided highlights from a recent conversation with Bryan Welch, publisher and editorial director at Ogden Publishing, and mentioned how he will be a Keynote Presenter at our upcoming Mequoda Summit East 2011.

As an introduction to the four-day intensive, I wanted to provide you with a complete rundown of all the programming for this Boston event. Since more hands-on, actionable sessions are what our past attendees have asked for, we have included this content into the Mequoda Summit East 2011.

5 Headline Archetypes for Better Reader Engagement

Suggestions from the Headline Writing Workshop at the Mequoda Summit West 2011

Last week’s Headline Writing Workshop at the Mequoda Summit West 2011 was a great course to learn new headline archetypes, or refresh yourself on headlines that copywriters have used for years to increase open rates.

If you missed our Mequoda Summit West 2011, or were in a different session at the time, I have included five headline archetypes below. Try using one of these in the next article you write.

Crafting Headlines that Expand Readership

Our Headline Writing Workshop at the Mequoda Summit West 2011 will supply you with tips for becoming a better blogger, editor and copywriter

In the Mequoda Daily yesterday, I discussed how to write a headline that gets found in Google. This content included five advanced Google search tips to help you find the top content within your site and market.

This process will be discussed during our Headline Writing Workshop at the Mequoda Summit West 2011.

How to Write a Headline that Gets Found

5 Advanced Google Search Tips for Editors

Google is a great tool to use for writing headlines that will get found and bring you new traffic.

Furthermore, Google Analytics is a great tool for an in-depth drilldown on your keyword strategy. Utilizing it will help you determine which keywords demand more attention through added content and optimization.

Build a Bigger Audience with White Hat SEO Campaign Management

Learn white hat SEO strategies for ranking higher in search engines during our SEO Campaign Management session at the Summit

In the Mequoda Daily yesterday, I talked about a rare chance to see inside one of the most successful SEO campaign management operations on the planet that includes hard data, which has now been gathered over a two and a half year period.

When it comes to SEO campaign management, theory is great but skill-building activities are priceless.

The Integration of Social Media Marketing

How the Social Media Marketing Workshop at the Mequoda Summit West 2011 goes beyond typical social media courses

Recently I taught in London at FIPP’s Digital Publishing Course. Towards the end of the week-long course someone said to me, “I didn’t see social media in the curriculum for this course.”

After hearing that statement, Kim and I looked at each other. If we said Twitter once, we said it 20 times over the last four days.

Content Marketing for Editors

A program agenda vital for 21st century online editors

In yesterday’s Mequoda Daily post, I spoke at length about dramatic changes in skills that are exemplified by our friend and colleague David Zinczenko at Men’s Health.

We’ve put together a content marketing program for our spring Summit that will make David proud.

Landing Page Guideline #1: Writing Effective and Promising Headlines

Far Too Many Landing Pages Fail Almost Immediately by Offering Up Lack-Luster Headlines and Subheads; Learn How To Deliver a Compelling Headline for a Single Product or Service