Content Marketing for Editors

A program agenda vital for 21st century online editors

In yesterday’s Mequoda Daily post, I spoke at length about dramatic changes in skills that are exemplified by our friend and colleague David Zinczenko at Men’s Health.

We’ve put together a content marketing program for our spring Summit that will make David proud.

The Mequoda Summit West 2011 starts off on Tuesday morning, April 5th, at 8:30 am with Content Marketing Basics. My partner Kim Mateus and I will lead a lively four-hour program that is the backbone of the Mequoda Content Marketing Certification Program – which has been written about a lot recently.

It’s the bedrock program every publisher, editor and marketer must understand to survive and prosper in 21st century special interest publishing.

As a bonus, all Summit attendees will be allowed to experience the Content Marketing Certification process free of charge.

After networking with your peers, you’ll then experience the Mequoda SEO Workshop that will be led by the following team of Mequoda Professionals:

-Nancy Horan – Systems Director

-Norann Oleson – Keyword Specialist

-Amanda MacArthur – Social Media Specialist

-Peter Schaible – Copywriter

-Chris Sturk – Managing Editor

I can’t imagine a better way to spend an afternoon than with individuals who have devoted their entire professional lives to mastering and writing about the process of search engine optimization for special interest publishers.

Wednesday, April 6th

You’ll start day two with a ringing keynote presentation from Clay Hall as he discusses the process he has used to turn his online publishing company into a media powerhouse.

Not only is he the best practitioner I know, he’s also my friend and one of the best speakers I’ve had the pleasure of working with.

Later on Wednesday morning you’ll hear how three experienced publishers are leveraging their content in the digital age.

In the afternoon, after a networking lunch, we will begin with a stirring keynote from Michela O’Connor Abrams on how she and her team have completely transformed the Dwell brand from a magazine to a digital media company.

You’ll finish the day by joining Peter Schaible and the Mequoda Team for an interactive headline writing workshop. As you’ve no doubt heard me say before, headline writing is the backbone for all content from blogging to tweeting, landing page optimization to email marketing.

The future belongs to those who write great headlines.

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Thursday, April 7th

On Thursday we will kick off with an in-depth presentation by email marketing expert Jeanne Jennings on best practices for using email to build successful, long-lasting customer relationships.

We will follow with a brand new Mequoda presentation called 27 Ways to Increase Website Traffic. This session includes a checklist all editors must have and master.

After another networking lunch, we will hear Matt Bailey talk about having fun with analytics. Yes, you heard me right – F U N with analytics. Matt is the only instructor I’ve heard who can actually make analytics entertaining and informative at the same time.

To close, we will introduce a new program on digital magazines. Presented in a Town Hall format, we will discuss nine characteristics I believe are the most important components of digital magazines. We will be surveying the Mequoda readership in the coming weeks for your input – keep an eye out for it.

We will be releasing the results live during this session. Our panel will consist of expert publishers who are already up to their hips in digital magazines.

If we haven’t exhausted you by then, you are welcome to stay for our Social Media Marketing Workshop on Friday, April 8th. During the four-hour workshop you will get two perspectives, old and young, on how social media fits into modern special interest publishing. It’s a course full of specific tips and tricks for search engine optimization, blogging and tweeting.

If you haven’t registered already, please do so now. You can view the full agenda here. If you have any questions, call Kim (401-293-0401) to find out how to best take advantage of the program if you are a writer, editor or content publisher.

I look forward to working with you in San Ramon this April!

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