Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: jeff bezos

How IMDb Uses CPA Advertising To Make Money Online

The first rule of choosing a business model that’s ad-driven is being sure that you can make more money from advertisers than from your own products. Clay Hall once said to me that the great thing about having your own products is knowing what your ad space is worth. Because why would you let an advertiser buy a space on your site for $12 per M when you can make $15-$20 selling space to yourself?

Ad-driven websites generate value from users and sponsors. Consumer-focused websites ask users to pay—not with money, but with time and information. They spend time viewing web pages, emails and RSS feeds, thus creating advertising inventory that can be used to sell the publisher’s products (internal advertising) and/or sold to third party sponsors (external advertising) on a CPM, CPC or CPA basis.

Starting a Magazine Business Plan: Should Your Magazine Be Free?

If you’re starting a magazine business plan, it would be a good idea to circle the troops and decide right now whether your future will be advertising or circulation driven.

Will you choose a mass circulation strategy that allows you to compete with television and portals for advertising dollars, or will you compete with book publishers who sell users premium long-form high-quality content? Those who cannot choose and reside in the middle will likely be lost.

Digital Publishing Products: News From WaPo, AOL, Bauer, Magzter

Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model.

This might seem obvious, but it’s not difficult to take a cursory look around the industry and find digital publishers who try to fit square pegs into round holes instead of sticking to what works for their hard-won audiences.

At the same time, many observers will pronounce various digital publishing products dead at the drop of a hat, but the fact of the matter is, it doesn’t matter if an app or a platform or a distribution service doesn’t work for the rest of the business as long as it works for you.

Online Publishing Companies Responding to Latest Trends

Finding an edge is always at the forefront of online publishing companies’ efforts. Today, we look at how Time Inc. is taking its operations to the next level, how digital magazines are dealing with the limitations of the once enchanting infinite scroll, and how Jeff Bezos has brought a little Amazon strategy with him to The Washington Post.

Is The Amazon Fire Tablet A New Target for Publishers?

The Amazon Fire tablet might be getting some more attention soon, as The Washington Post has released a new exclusive tablet app.

It’s Never Been a Better Time to Be a Niche Publisher

It’s been awhile in coming, but niche publishers are having things their way at last. Mequoda has been preaching this sermon for a while, but now, it seems, the rest of the world – including all-important investors – are catching on, too.

Those living in non-Mequoda world were advised of this phenomenon recently in a post at business-related news website qz.com, where well-known media reporter Adrienne LaFrance noted in a piece titled Why Venture Capitalists Are Suddenly Investing in News that new money is flowing – actually, flooding – into media organizations, citing, among others, $46 million in new funding for social news and entertainment site BuzzFeed; $4 million for tech news site Pando Daily; and $8 million for viral content curator Upworthy – called by Fast Company “the fastest growing media site of all time.”

The Tale of the Disappearing Hyphen in Digital Publishing

Some people accuse me of being an academic wonk. At Mequoda we’re often forced to make up our own lingo because you can’t pioneer an industry to the digital shores without making up a few words. While our terminology hasn’t changed very much since we invented it, the rest of the world has been progressing in their own lingo.

Pinterest Gains Audience Development Relevance as a News Provider

Facebook and Twitter aren’t the only social networks relevant in the news world; Pinterest is now an important social network in the news world. Kurt Wagner writes, “A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all “media/publishing”-related content shared to social networks in Q3 was shared on Pinterest. Facebook (40%) and Twitter (30%) maintained leads in the category, but Pinterest gained some ground after accounting for 18% of media and publishing shares in Q2.”

Harper’s Online Goes Mobile

Harper’s Bazaar online has received a makeover. minOnline is reporting that the Harper’s Bazaar website has been redesigned for speed, responsiveness and editorial. Steve Smith writes, “Much of HarpersBazaar.com is now shoppable, with e-commerce offerings throughout. Sharing opportunities have been streamlined, especially for Pinterest.

Publishers Partner With AOL’s Gathr

Audience Development is reporting that publishers have partnered with AOL on a new subscription service. Michael Rondon writes, “The service, Gathr, packages subscriptions to a variety of products and services at a discount. Offerings—there are currently 24 separate options—range from Pandora to Redbox to Norton AntiVirus software,

World’s Oldest Newspaper Is Going All Digital

FishBowl NY is reporting that Lloyd’s List, the worlds oldest newspaper will stop it’s print edition and go all digital on December 20th. Lloyd’s List has been publishing since 1734. Chris O’Shea writes, “The paper’s editor, Richard Meade, explained that Lloyd’s List was going all-digital because a survey of its readers revealed that less than two percent of its readers preferred reading it in print.” With almost 3oo years of publishing under their belt, I think it’s a smart move to do what the people want.

Bezos Keeps the Reader in Mind

Back to the basics, that’s what Jeff Bezos has in store for The Washington Post. Speaking by phone Bezo told The Post,”We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient,” he said. “If you replace ‘customer’ with ‘reader,’ that approach, that point of view, can be successful at The Post, too.”

Mag+’s New Partnership Adds Relationship Management

We’ve been working with Mag+ a bunch lately, so their new partnership with Appboy is pretty exciting. According to Kara Udziela, PR manager for Mag+, “the partnership enables Mag+ clients to create rich user profiles of their readers, segment them into different cohorts and then send automated, multi-channel messages that increase reader engagement and facilitate purchases.”

The New Yorker Embraces Multiplatform Publishing (And Does it Better Than Most!)

The New Yorker just boasted a milestone of 10.7 million unique visitors to their website from across the globe. Meanwhile, their circulation is up 17.7% year-over-year to 1.05 million.

Editor Nicholas Thompson says that the jump in traffic has to do with their new emphasis on breaking stories and web-only stories. He also claims they’ve been working on basic SEO and Facebook open graph integration.

Wait, Who Bought Newsweek?

Even though Jeff Bezos’ purchase this week knocked them out of the spotlight, a relatively unknown company, IBT, publisher of IBTimes.com bought Newsweek. What nobody is failing to mention in their news reports is that when they Tweeted about the acquisition, they only got one re-tweet and it was from someone else at IBT. So, if you measure popularity by Twitter influence, these guys are relatively unknown even though their company does have a cool 19k followers.

Bezos Signals the Changing of the Guard?

The Washington Post Company has agreed to sell its namesake newspaper and affiliated publications to Jeff Bezos, founder and CEO of Amazon.com for 250 million in cash. Bezos will be the sole owner of The Washington Post and it will go back to being a privately held company once the deal goes through.

Murphy’s New Approach Will Improve Workplace

Murphy to explain new hiring guide at SIPA 2012

“Ask your employees one important question: would you rather work short-staffed or with someone with a bad attitude?” On a video promoting his new book, Hiring for Attitude: A Revolutionary Approach to Recruiting and Selecting People with Both Tremendous Skills and Superb Attitude, Mark Murphy (pictured left) clasps his hands, looks straight at us and smiles. This is going to be good, we think, and we’re right.

4 Things To Remember About Building Loyalty in 2012

That’s why your 2012 digital marketing strategies should reflect the realization that every action your business takes is now public. If you were careless in a customer care email, or a sales representative was pushy, these are all things that can get put on blast on blogs and social networks; Sometimes by celebrities, authors and other influential people. If you think back honestly, how many times have you not bought a product, or not visited a restaurant based on a single negative comment you might have heard from a friend or through a Facebook post?

Three Reasons Time Magazine Should be Free

As magazines quickly transform themselves from atoms to bits, their basic business strategies are likely to gain greater economic clarity

It is both a difficult and exciting time to be a magazine executive. The nascent tablet revolution has finally given magazine publishers a platform that will allow them to convert their products from atoms to bits. When I first entered the magazine publishing industry in the late 1970s, magazine economics were an odd mix of circulation and advertising revenues. It was considered normal for consumer magazines to generate half their revenue from users and the other half from advertisers. Compare this with the book publishing industry where consumers are the sole source of publisher revenue. Or think about the television industry, where advertising foots the bill.

The Disconnect of Women and the Tech World

Connecting the Dots Between Women and Entrepreneurship

“Women start only around 3 percent of the nation’s technology companies. They are almost absent in high-level technology positions. [Although read the article about Facebook’s Sheryl Sandberg in The New Yorker—really interesting.] They contribute to fewer than 5 percent of all I.T. patents and 1.2 percent of open-source software.”

Week In Review: August 2nd, 2010 – August 6th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Week In Review: July 26th, 2010 – July 30th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Bezos Philosophy Blooms on ‘Rose’

Build It Well and They Will Come, Says Amazon CEO Jeff Bezos

The Internet is a word-of-mouth accelerator. If you build a great product or service, people will talk about it.
—Jeff Bezos, CEO of Amazon.com

In a week when PBS’s Charlie Rose Show had such entertaining guests as actors Steve Carell and Paul Rudd and baseball writer Roger Angell, a little serious banter sounded good last night in the form of Jeff Bezos.

It has been a whirlwind month, of course, for Amazon, first with the statement two Mondays ago that it has sold more e-books than hardbacks over the past three months. Second that the growth rate of Kindle device sales had “reached a tipping point,” having tripled since the company lowered its price to $189 from $259 last month.

Amazon’s Kindle, a wireless reading device, is sure to catch fire with early adopters.

But how will Kindle arouse long-term consumer interest when the Sony Reader hasn’t? The answer is in the online publishing strategy of the major news media.

On Monday (Nov. 19, 2007) Amazon.com introduced Amazon Kindle, a portable reader that wirelessly downloads books, blogs, magazines and newspapers to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight.

Amazon Catalog Marketing Website Case Study

Amazon.com: Bigger IS Better

Size may not always matter, but being big certainly does matter (and always has) to Amazon.com. After all, the company’s mission is to be “Earth’s most customer-centric company—a place where people can find anything they might want to buy online at the lowest possible price.” That’s a tall order in anyone’s book, a big idea that finally, after 10 budget-busting years, has brought Amazon.com big success. The company behind what may be the most recognized brand on the Internet now generates billions of dollars in annual revenue and multimillions of dollars in annual profit.

IMDb Media Network Case Study

Internet Movie Database: The screen’s big scene

By its own declaration, the Internet Movie Database (IMDb) is a HUGE collection of movie information. Its database catalogs every pertinent detail about a movie — which actors were in it, who produced and directed it, filming locations for it, trivia about it, even where you can find reviews and fan sites elsewhere on the web. IMDb presents all that information and more in a manner that is easily accessible and searchable. In fact, IMDb is the Web’s most comprehensive, authoritative, and, best of all, free source of information on movies and the film industry. It’s a favorite of hardcore film fans, industry professionals, random moviegoers, and trivia aficionados — all of whom appreciate a serious resource that can also be fun. So grab some popcorn and settle in. It’s show time!