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Tag: landing page templates

5 Places to Test Video Landing Page Templates

Mequoda has been testing video landing pages for the past few years with great success. In fact, our Intensive attendees have told us repeatedly that our video is what convinced them to sign up. A few years ago I read a study by EyeView that said businesses who tested video on the homepages and landing pages saw a conversion rate increase up to 86%. These results were based on multiple iterations of video and placement, but 86% is no small feat.

10 Types of Landing Pages and Knowing When to Use Them

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve.

10 Subscription Website Publishing Lessons for Profitable Website Design in 2015

If you publishing any kind of periodical, then you’re no stranger to subscription websites. This year we published more than fifty new posts about subscription website publishing.

The Funny Thing About Landing Great Keywords for Audience Development

The funny thing about keywords is that you never know which ones are going to hit, but when they do, it’s an ongoing effort to keep them on top. You can spend hours researching a keyword with good search volume and low competition, but there’s no guarantee that you’ll end up on the first page of Google results. And if you don’t make page one, you might as well be invisible.

12 Audience Development Tips

These audience development tips will help you attract, obtain and convert casual visitors to your website

There are plenty of ways of executing audience development efforts in the digital landscape. Today we are going to discuss a few of them.

For organic audience development we suggest utilizing search engine optimization, SEO copywriting and the distribution of SEO press releases. These audience development methods will help you target audience members through search engines by utilizing keywords relevant to their interests.

11 Tips for More Conversions

Three types of conversions that will improve your online business

There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts of the online business, including engagement efforts, marketing efforts, and overall success in generating revenue.

For engagement, we can take a look at social media efforts. Today, social media is a nexus for engagement online, and can lead to more complex relationships, including turning social media subscribers into email subscriptions and buyers.

SEO and the Benefits of a Free Report Marketplace

4 reasons why you should have a well optimized free report marketplace

If you aren’t offering free download products yet, here’s what you are missing:

An opportunity to start key relationships with the people searching for content on the topics you cover.

The chance to get brand ambassadors to spread the word about your information products. In an article from Amanda MacArthur, Mequoda’s Social Media Specialist, it’s recommended that Facebook “Like” buttons are placed on Thank-You pages associated with free downloads and product sales. When we did this at Mequoda, our “Likes” tripled within a month’s time.

Final Checklist for the Mequoda Summit East 2011

Prepare yourself for the best, actionable advice for content marketing and online publishing

Earlier this week, Don Nicholas, CEO of Mequoda Group, wrote an article entitled “93+ Best Practices at Mequoda Summit East 2011”.

Those 93 best practices Don alluded to will be discussed in depth throughout three days of the Mequoda Summit East 2011, beginning on September 13th.

Week in Review: August 8th, 2011 – August 12th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

How to Use Testimonials to Enhance Landing Page Templates

Landing page templates with legitimate comments from users will help persuade others into downloading a freemium or purchasing a product

Are you giving yourself credit by offering testimonials?

If someone writes you, or leaves a comment on your blog talking about how great your content or products are, you are receiving a testimonial.

Building an Audience with Free Content

A collection of free reports that will help your audience development efforts

How quickly is your audience growing?

Have you been ramping up your audience development efforts at all?

Blogging Advice: A Few Words From Our Readers

We love when people comment on the blog posts we write, which is why we generally end every blog post with an introduction to discuss the article in the comments section. Often times, we get noteworthy blog comments worth their own blog post, so today I’d like to share some of those blog comments and I hope you’ll add your own discussions in the comments here.

On 9 SEO Blogging Tips for Search Engine-Friendly Articles, which discusses all the ways that you can boost SEO rank on your articles, Matt writes, “I think that commenting is very valuable. The more you comment on other blogs, the more comments you get back on your blog, since many bloggers like to return the favor. Google is also indexing these comments, so it’s like adding extra content, and showing that the blog is ‘alive and kicking’. This has to help a bit as a general SEO factor.”

3 Tips for Better Converting Landing Pages

Train your landing page templates to convert better with these helpful hints

Conversions help the world go round for online publishers.

Whether these conversions are casual visitors to registered members, or the conversion entails a direct sale, the process is the lifeblood for online publications.

Landing Page Optimization: Multi-Variate vs. A/B Testing

The pros and cons of using these types of landing page optimization tests

How many of you regularly test your landing pages and landing page templates?

If you are like many publishers, you’re probably raising your hand partially. You likely test your landing pages, but probably not as often as you should.

Google Insights for Search – Your Keyword Research Strategy Assistant

Google Insights for Search can help you develop a stronger keyword research strategy

When abiding by a keyword research strategy, online editors are required to produce content based around a specific editorial calendar. This will ensure that the necessary topics are covered in an organized manner.

An editorial calendar is designed by considering your content and products. Furthering developing those topics, by conducting keyword and building your keyword universe, will help you present the most targeted content possible.

Week in Review: July 5th, 2011 – July 8th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Receive Customizable Landing Page Templates and Best Practice Guidelines in this Free Report

The Million Dollar Landing Page Templates free report uncovers landing page templates that use best practice guidelines and have generated upwards of one million dollars

Optimizing landing pages and designing landing page templates properly helps online business build larger audiences, experience more website traffic and generate more website traffic.

The Million Dollar Landing Page Templates free report from Mequoda Group was created to help online publishers develop landing page templates that successfully attract, engage and convert casual visitors.

5 Quick No-Nonsense Landing Page Tips

Give your landing page readers everything but the kitchen sink
Landing pages are fickle. You can change the color of a button and it can increase conversion rates by 30% or more. You can change the headline on your landing page and lower your bounce rate dramatically. There are always going to be endless opportunities to improve any and every landing page you ever publish.

How to Explore the Online Environment with the Google Wonder Wheel

This keyword research tip provides you with information on how to use the Google Wonder Wheel to build your audience

As an editor, I find keyword research interesting.

It is something that blurs the line between wordsmithing and psychology; the activity of doing keyword research allows you a glimpse at how your audience thinks while conducting searches online.

Week in Review: June 13th, 2011 – June 17th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

3 Design Tips for Better-Converting Landing Page Templates

If you want a better conversion rate for your landing pages, these landing page template designs are worth consider

When a casual visitor enters your site, you only have a few seconds to make a good impression. If your design is unpleasant, or your landing page templates are hard to maneuver about, then the visitor will likely leave…and they may never come back.

In this scenario, you never captured the visitors’ attention. The potential relationship with a target audience member was never initiated.

2 Email Types for Increasing Website Traffic for Online Businesses

An email strategy utilizing these email types can help you sell more products and build your audience

The types of emails you send to your list have a lot of impact. Not only does the content have to be great, or people will opt-out, it has to contain real value.

To your audience, value is anything that helps them live their lives better. For instance, if your target audience is interested in your company because you provide top-notch information on healthcare, then your content is valuable to them because it allows for healthier living.

3 Tips for Story Telling on your Landing Pages

Sharing a story may open your audience’s eyes to the benefits of your products

Selling products can be difficult, even if there are great benefits associated with the product.

In today’s digital world, it’s easy for competition to emerge. Whether the competition poses a real threat is another question, but regardless, the presence of many products and services develops.

The 3 Best Free Reports of 2011

Internet strategies evolve quickly; keep up to date with informative free reports

Think about last year’s Internet strategy…what were you doing to build audiences and sell products?

Were you heavily using micropublishing and social networks like Twitter and Facebook to increase website traffic and further your content marketing reach?

Rapidly Convert Casual Visitors with Ease

A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers

In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative articles that will have a better chance of getting indexed by search engines.

One of the components listed in yesterday’s article discussed the inclusion of a free report link. This link will always lead visitors to a rapid conversion landing page (RCLP) which incorporate long-form copy explaining all of the benefits surrounding the free download.

Week in Review: May 23rd, 2011 – May 27th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Auditing Your Website: Landing Page Templates and Beyond

Tips on how to make you website better

If your high-priority landing pages have design flaws or content errors, you may be missing out on fruitful relationships.

The website is the core of online business. If your site isn’t performing to its full potential, then your business is technically suffering. And although you may still see positive results and revenue generation, you’d likely be missing out on even better results.

Discover the Best Landing Page Templates in this New Free White Paper

The Million Dollar Landing Page Templates free white paper from Mequoda Group includes landing page examples, best practices and free downloadable landing page templates

Properly designed and optimized landing page templates allow companies to perform an array of tasks, from getting a casual visitor to convert to selling a product.

The Million Dollar Landing Page Templates free white paper incorporates landing page template best practices and examples of successful landing pages. The free report also includes a link to download free customizable landing page templates.

Week in Review: May 16th, 2011 – May 20th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Million Dollar Landing Page Templates Released

Discover 11 of the best million dollar landing pages and receive two free best-practice landing page templates that are fully customizable

Receive your FREE digital copy of Million Dollar Landing Page Templates now and receive two free best-practice, customizable landing page templates as a bonus

We have completely revamped our free landing page templates white paper.

Now you can receive 10 best-practice landing page templates that have generated upwards of $1 million and two free landing page templates that can be customized to fit your needs.

Click This: 4 Tips for Creating Better Buttons & Text Links

How to create links and buttons on your landing page templates that users want to click

There is not a more common problem with landing page marketing, than designers who can’t take a user from the story to the sale.

Links and buttons are the vehicles that allow a prospect to navigate your landing page. Your objective should be to make them as easy as possible to understand and use.

Regardless of how long your sales letter landing page is, or how many “order” buttons you imbed in the copy, clicking on the link or button should bring the user to a simple, easy-to-follow order page. Too many order options for too many offers and products can be confusing. And the confused mind always says “No!”

4 Tricks for Saving Landing Page Visitors for Later

How to design your websites and landing page templates to keep visitors coming back

The “bounce” rate of a website is an annoying metric. When someone comes to your websites and “bounces” back to the search engine to find another listing, you’re left with the following questions:

Why did they leave?
Did they find what they were looking for?
Did we offend them?
How can I get them to come back?

Once you’ve captured your prospect’s interest by getting them to your website, it’s important to keep your name, product, and/or service in front of them by using the following checklist.

A 4-Part Checklist for Webifying Landing Pages

Landing page templates that use technology should enhance the sales message, not replace it

Ten years ago, Internet users were completely comfortable and happy to use the web as a reading medium. Websites that were purely text and simple images were enough to get their engines running.

These days, even six year-olds would scoff at the simplistic web pages we used to consider acceptable. Websites with no graphic design or style sheets aren’t taken seriously, and in most cases, probably still bear an old copyright of 1999 if you look close enough.

Easy Landing Page Templates You Can Buy

Landing page templates for a tight budget and overworked staff

Landing pages can be the bane of some people’s existence. If you don’t have a template built into your content management system, it can be even worse. If you need different landing page templates for different products, your to-do list gets longer and longer.

If you don’t want to design your own landing page templates, are low on resources, or are simply looking for design ideas, here are a few places online where you can window shop.

Week in Review: December 20th, 2010 – December 23rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Mequoda Daily’s Black Friday Event

No sale or excessive crowds here; but there are some free informational products to be had

A day after Thanksgiving and we are feeling the joy of the holidays here at the Mequoda Daily.

While many others are getting a jump on their holiday shopping, we are supplying some content for those of you who decided to avoid the crowds.

Week in Review: November 15th, 2010 – November 19th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Audio Podcast on Landing Page Templates Released

Discover seven landing page templates and landing page lingo in this new audio podcast

Download a free digital copy of our Landing Page Templates: Seven Landing Page Templates and the Language Used on Them audio podcast now.

Landing pages are a favorite topic of ours. We have researched different types and discovered how to create the most beneficial landing pages for online publishers.

Week in Review: November 8th, 2010 – November 12th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: October 25th, 2010 – October 29th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Organic Landing Page Templates

The ultimate goal of all landing pages is to move users to action; how do you decide which landing page templates to use?

After reviewing literally thousands of media websites, we have identified two classes of landing pages, organic and dedicated.

Organic landing pages are composed of a mix of editorial and conversion architecture. There are eight types of organic landing page templates, each with its own unique information architecture designed to pull traffic in and initiate a transaction:

Week in Review: September 27th, 2010 – October 1st, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Hands-Off Twitter Add-Ons For Your Landing Pages

Try adding a “Tweet It” button to your landing page templates

By adding social media elements to your landing pages, you’re taking the hands-off approach and letting your customers pass the word along on their own.

If you have something important to pass along, like a free book, webinar or other type of product, you can try incorporating “Tweet It” buttons on your website.

12 Free Landing Page Templates

This free report from Mequoda Group discusses 12 landing page templates and how to maximize Internet marketing conversion rates by using the correct one

(Nationwide)—Many pages of a website are landing pages. If users are coming to a website via search engines or via targeted traffic, they are “landing” on the website through any number of pages.

Landing pages are necessary components of your entire online marketing strategy. For online publishers and Internet marketers, a landing page should be looked at as any webpage that begins a transaction or relationship.

Week in Review: August 30th, 2010 – September 3rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Why an Article is a Landing Page & Why You Should Care

Identify your landing page templates and discover why articles are your #1 best sellers

Landing page templates aren’t just for taking names and selling products. Those are steps #2 & #3. Some landing pages, like an article landing page, is the introductory first step that convinces them to move on.

There are lots of landing page templates out there. After all, when someone puts in a keyword, you’re hoping they’ll “land” on your site one way or another. If you’re doing it right, every page on your website also either captures an email address or sells a product.

Week in Review: August 23rd, 2010 – August 27th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

The Article Landing Page Template

One of the twelve landing page templates found in our 12 Master Landing Page Templates free report

Download our 12 Master Landing Page Templates free report now

As an online publisher, I was happy to see our publishing schedule increase. We are now releasing more content on a daily basis so our audience, new and old, can stay current with information vital to successful online publishing and marketing.

A more frequent publishing schedule also helps in the world of organic search engine marketing. Each article we produce contains keywords so search engines will pick up the content.

To publish articles, we use an article landing page template. The article landing page is required to do two things. First, it must attract targeted website traffic. It does this by including the keywords as mentioned above. Secondly, it must be able to convert visitors into email subscribers, registered users or preferably, buyers.

How Many Landing Pages Do You Have?

You may have more landing pages than you think

I was recently speaking to a friend about online publishing. He is a content producer and was curious about the options for organic marketing and search engine optimization.

After about ten minutes of conversing he began discussing his website. A very important lesson popped into my mind around this time.

He was talking about his landing page. Yes, “landing page” in singular form. I allowed him to finish his thought then chimed in.

Week in Review: August 16th, 2010 – August 20th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

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