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Tag: landing page testing

What is Web Advertising?

As a niche publisher, there are likely two ways you think about web advertising. For some of you, advertising is a primary way you generate revenue, by selling ad space in your own magazines, portals and email newsletters. For others, buying web advertising in other people’s media is part of your audience development strategy. And for many of you, you think of web advertising for both reasons – to generate revenue for your business and to buy ads in media channels that you don’t own to drive traffic to your publishing properties.

11 Landing Page Optimization Tests for Subscription Websites [+ Video]

When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don’t succeed immediately, she is likely to click away and you’re apt to lose her forever.

Your landing page needs to be a fast, effective messenger.

With a quick glance, visitors to your site should know exactly what your landing page is about and how it benefits them. Determine what image and message you want the customer to “get” in those first few seconds, and design your landing page toward that objective. Anything that distracts from the central message or image you wish to project should be eliminated.

Do You Understand this Billion-Dollar Asset?

The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience

The success of online businesses relies on the billion-dollar asset: online audiences.

Ecommerce and online advertising generates billions of dollars each year through online audiences. Without these audiences there wouldn’t be a need to produce content for multiple platforms, create engaging ads, and open digital storefronts.

Week in Review: August 6th, 2012 – August 10th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

5 Reasons to Test Your Landing Pages

Landing page testing is necessary for higher conversion rates

Who here is a landing page testing fanatic? I’m sure there are a few in the group. Landing page testing is a focus for some publishers, but unfortunately, not enough publishers and marketers. In fact, less than 45% of marketers have reported trying A/B tests. Only about 20% have reported trying multivariate testing.

The Landing Page Testing Roadmap

7 areas to test on your landing pages

On the subject of testing, some digital publishers and marketers aren’t fully sure what they need to test. Do you know what to test?

The first thing that would always come to mind in tests for me, pertained to email marketing and the subject lines used to get people to open. I equated this to landing pages and decided that the headlines of pages were important to test.

Developing Towards Website Supremacy

Four webinars that will help you define, optimize, and analyze your website’s content

How would you define website supremacy? I’d consider it a market leader that provides functionality accepted by its audience members. It would share content, inform interested readers, and offer online business strategies focused on revenue generation.

How do you think website supremacy can be achieved?

The Best Reporting Interviews Happen

Getting the most out of your interviews

In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She conducts one every other week, speaking to a head of marketing or CEO for 1-1½ hours on the phone and then writing up the study. “Our subscribers like them because they are seeing exactly how another company—a successful one—operates; they’re pragmatic.”

Digital Publishing Tips Found On-Demand

Are you looking for ways to optimize your entire digital publishing business?

Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand.

For instance, the design of your media website is crucial to consumer usability and product monetization. It also needs to be Google-friendly so more audience members can find your content.

Services for Developing Your Email Campaigns

We offer an array of services to help you master email marketing and email newsletter creation. We realize the importance of email, which is expected to grow as mobile devices gain incredible popularity.

Email isn’t just about communication nowadays; it’s a trusted primary tool used for business transactions and the storing of valuable information – the type that people don’t necessarily want to share freely.

Week in Review: August 1st, 2011 – August 5th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

How to Choose the Right Landing Page Testing Method

During today’s live webinar on landing page testing and optimization, you will discover how to perform the best possible landing page tests

In the Mequoda Daily yesterday, we showed an example of how a few simple changes to a landing page increase the conversion rate by 20.2%.

Who wouldn’t want an increased conversion rate of 20.2%? That means a bigger audience of more than 20% – which could possibly lead to more revenue generation.

Landing Page Testing & Optimization: Clearing the Clutter

An example of how to de-clutter your rapid conversion landing page template

How many of you have a primary goal of converting casual website visitors to email recipients?

Chances are if you’re a content marketer, online publisher or author, you use this audience development strategy.

Week in Review: July 25th 2011 – July 29th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Simple Landing Page Tests Can Make a Big Difference

Do you know how long to run your landing page test for?

In yesterday’s Mequoda Daily, we discussed the Landing Page Testing Roadmap, which outlines a procedure for optimizing landing pages with the help of A/B and multi-variate tests.

The article went through criteria that should be the focal point of your tests. Ultimately, these criteria pointed out the actual components of landing pages that are often overlooked in the testing process.

The Landing Page Testing Roadmap

Do you have a specific plan in place for testing your landing pages?

If you’re like me, you need directions sometimes…

For instance, in my old car – which was 16 years old – I no longer had a working power outlet, so I wasn’t able to easily have a GPS. Due to this, I found myself pulling to the side of the road and looking up directions on my iPhone many times…before I had an iPhone the situation was even worse…

3 Benefits of Testing Landing Pages

Discover what you can gain from testing landing pages, and the associate costs that may apply to the process

Do you understand the benefits behind testing your landing pages? What about the costs? Time and money are needed in the testing process, but the results can be well worth your investment…and then some.

In yesterday’s Mequoda Daily, we discussed multi-variate and A/B testing. Utilizing both of these landing page tests can help you increase the number of conversions you obtain throughout your entire website – from actual product sales to free email subscriptions.

Landing Page Optimization: Multi-Variate vs. A/B Testing

The pros and cons of using these types of landing page optimization tests

How many of you regularly test your landing pages and landing page templates?

If you are like many publishers, you’re probably raising your hand partially. You likely test your landing pages, but probably not as often as you should.

Week in Review: July 11th, 2011 – July 15th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Landing Page Testing & Optimization

Order Landing Page Testing & Optimization and discover a proven testing method for increasing website conversion rates

Landing Page Optimization: 4 Mistakes to Avoid

Suggestions for landing page optimization that will help your landing pages perform better

Have you put enough attention into landing page optimization? If you’ve made the four mistakes listed below, then your landing pages could probably be performing better.

At the Mequoda Summit West 2011, Matt Humphrey, Chief Marketing Officer at Fortis Business Media, and Rafael Cardoso, Senior Online Marketing Manager at Business and Legal Resources presented a session on landing page testing and optimization.

Actionable Analytics

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use analytics to determine statistics about your data and for modifying your website’s Internet marketing strategy.

Landing Page Optimization Book Review: Landing Page Handbook by MarketingSherpa

Due to limited time or budget, the landing page is often given the least priority in a marketing campaign.

Some marketers feel that a great external campaign is more important than a good landing page. Our research has found the opposite to be true. Even a great campaign needs the correct conversion architecture, landing page design is key.

Tips and Tricks for Video Landing Pages

How to incorporate video and new media into your landing pages

Organic, Dedicated and Hybrid Landing Pages – Oh My!

It isn’t enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print

Landing Pages That Work

Are your landing pages underperforming, but you’re not sure how to test and tweak them?

Live Coverage: Mequoda Summit Session 5 – SEO Copywriting and Campaign Management

Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products

Why You Should Test the Graphics on Your Landing Pages

Landing Page Design: Always Test Graphics

The Taguchi method of landing page testing identifies the following factors or variables that are worth testing on any given landing page: