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Tag: landing page

A landing page is any web page that an Internet user can enter a website through. Landing pages are optimized to attract specific audience members.

Mequoda Daily’s Black Friday Event

No sale or excessive crowds here; but there are some free informational products to be had

A day after Thanksgiving and we are feeling the joy of the holidays here at the Mequoda Daily.

While many others are getting a jump on their holiday shopping, we are supplying some content for those of you who decided to avoid the crowds.

Writing Killer Text Ads

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What is a Negative Keyword?

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A negative keyword is a word that you define in a campaign or ad group within Google AdWords. The word you define as a negative keyword is a term that will not trigger an advertisement of yours. Negative keywords are added to campaigns so that broad terms, or terms that share

Week in Review: November 15th, 2010 – November 19th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Audio Podcast on Landing Page Templates Released

Discover seven landing page templates and landing page lingo in this new audio podcast

Download a free digital copy of our Landing Page Templates: Seven Landing Page Templates and the Language Used on Them audio podcast now.

Landing pages are a favorite topic of ours. We have researched different types and discovered how to create the most beneficial landing pages for online publishers.

The Landing Page Optimization Process

Discover your keyword universe and build landing pages around those niche keywords

The landing page optimization process we use has gotten us to page #1 with Google on multiple keywords. It is a process we teach all of our clients and Mequoda Summit attendees.

When creating a rapid conversion landing page, or any other landing page for that matter, we begin with research. Choosing relevant keywords for your landing pages will help you reach page one on Google. Where do you start?

Week in Review: November 8th, 2010 – November 12th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

A Landing Page that Converts Casual Visitors into Email Subscribers

This free report from Mequoda Group discusses rapid conversion landing pages and how they can benefit online publishers

(Nationwide)—Successful online marketing often involves building a database of potential customers. This database is then used to market to them, both on the website and with editorial and advertising email messages.

Online publishers engage in this activity because email can account for up to 60 percent of online revenue.

5 SEO Copywriting Posts You Should Read Again

Bringing back a few goodies to refresh your SEO Copywriting memories

At Mequoda Daily, we’re publishing up to four blogs every day and we know it’s not easy to keep up with everything that’s posted. That’s why for this post, I decided to put together a little recap of some of our most popular SEO Copywriting articles.

1. SEO Writing for Blogs and Online Articles

Use this list to optimize every new and old article or blog on your site in order to attract the most search engine traffic. In this article, we go over exactly how to SEO a single post on your blog, and the eight steps to do this successfully.

Dedicated Landing Page Templates: The Upsell Landing Page

More than a simple “thank you” page

Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the post transaction process. These landing pages allow your company to educate, upsell and interact with your customer.

They are highly effective when properly executed delivering conversion rates as high as 30 percent, depending on the offer. You will sell more products, at higher prices and greater profit margins with dedicated upsell landing pages.

The upsell landing page message is two-fold. When a user requests a free report, first, it thanks the user for requesting the free report and confirms that they will receive an email with further download directions in “five to 10 minutes.” The email confirmation and download instructions will probably arrive much sooner, but we don’t want them to click away to their email client just yet.

Website Homepage Design for Facebook Integration

Three tips for designing a more LIKE-able website homepage

If one of your goals for this year or next is to build your online Facebook community, then you’ve already put some forethought into how you want to integrate Facebook into your homepage.

Ideally, your existing user-base is what you’d want to use to launch your new Facebook page because it gives your community a foundation of active users that will encourage new users to “like” it. However, I’ve seen plenty of companies that start their Facebook page as a stand-alone community used to “test the waters” and have practically forgotten to invite their entire email subscriber list and web audience to the part.

Do You Want A Few Thousand New Email Subscribers This Month?

SEO Campaign Management is a low risk, high reward route using freemiums to build email circulation

SEO Campaign Goal – Write landing pages that tell Google to send you lots of traffic for your targeted keywords — the key driver for every online publishing business.

SEO Campaign Management Step #1 – Use our proven method for researching and choosing the right keywords and phrases. It’s not guesswork when you use this strategy.

Three Favorite Email Subject Lines – What Are Yours?

It’s OK to borrow email marketing subject lines when they’re good

The average Internet user is bombarded with dozens if not hundreds of email subject lines every day. Most of us have developed an anti-headline defense and tune out when we sense an email subject line is trying to sell us something.

However, since we are marketers, we have an advantage over the average consumer to be able to identify which subject lines stand out to us amongst the clutter of our own email inboxes.

Actionable Analytics

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use analytics to determine statistics about your data and for modifying your website’s Internet marketing strategy.

Virtual May Be Your Best Way to Go

Almost There: Tips for Going Virtual

The merits of attending a conference are fairly obvious—network with colleagues, attend sessions designed for your field, ask questions of exhibitors and peers, participate in group exercises, make important new connections—but not everyone can go.

Around 200 people will attend SIPA’s Marketing Conference next week in Miami, a very good number for this meeting. But with so many others out there who could benefit from such an informative lineup of speakers, SIPA wanted to –and indeed has—made a portion of the Conference available virtually for others to take advantage of. (You can check what’s being offered and register at a special landing page.)

Five Common Search Engine Optimization Mistakes

An easy fix for the top five SEO mistakes

These innocent mistakes may be costing you the highest price of all – better search engine ranking. If you want to move up the ranks double check these five points:

Search Engine Optimization Tip #1 – Think like your customer. Search for keywords and phrases your customers use, not just industry terms. For example, we use the phrase rapid conversion landing page or RCLP, but our customers may use squeeze page, email capture page or lead capture page. It would be foolish on our part to not include those keywords as well.

Search Engine Optimization Tip #2 – Plural or singular. Don’t overlook using both of them. They are different, each with their own search volume.

Week in Review: October 25th, 2010 – October 29th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Dedicated Landing Page Templates

The sole purpose of a dedicated landing page is to get that order.

Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They may attract organic traffic, but are dedicated to converting traffic, regardless of the source.

Generally traffic arrives at dedicated landing pages via links from sources the publisher controls, such as PPC (pay-per-click), affiliate advertising, or paid advertising.

To date, the Mequoda research team has identified six unique variations on the dedicated and hybrid landing pages:

5 Tips for Increasing Website Traffic To Your Free Products

Increase website traffic to your free products or “freemiums” by making them regarded as the most important pages on your site

When you’re trying to build an email list, it’s important to give away free products. Your chances of gathering an email address from a box on your website versus in exchage for something that is free tend to quadruple.

In order to get more people in front of your free products, here are five tips for increasing website traffic to those pages:

Organic Landing Page Templates

The ultimate goal of all landing pages is to move users to action; how do you decide which landing page templates to use?

After reviewing literally thousands of media websites, we have identified two classes of landing pages, organic and dedicated.

Organic landing pages are composed of a mix of editorial and conversion architecture. There are eight types of organic landing page templates, each with its own unique information architecture designed to pull traffic in and initiate a transaction:

Email Marketing Tips to Leverage PPC For List Building

Boost your email marketing list by creating niche free products to give away

PPC (or Pay-Per-Click) isn’t a huge part of our marketing strategy. We rely heavier on organic forms of marketing that do not require the exchange of money, like organic search engine marketing and social media marketing.

However, PPC can be an added form of promotion when a special event or product is coming up. For instance, we have been promoting for our Content Marketing 2010 Seminars through internal and external promotions. We decided that PPC was worth utilizing for these promotional efforts, as the events are one-time opportunities.

Week in Review: October 18th, 2010 – October 22nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

What Everybody Ought to Know About Writing Better Email Newsletters

Try spicing up email newsletters & articles with unrelated topics

What makes your email newsletter different from those of your competitors? Does it offer better content? Does it look better? Does it offer something that your competitors don’t offer?

Forget all of those questions and answer this one — how does your email newsletter perform? One of our favorite email marketers, Jeanne Jennings once gave us a checklist of the four things that every email newsletter should accomplish.

Rapid Conversion Landing Page Optimization

How to select the topic and keywords to create an effective Rapid Conversion Landing Page

The first step to creating an effective Rapid Conversion Landing Page is choosing the topic. Selecting the topic begins with keyword analysis. This precedes copywriting and requires a different skill set.

Begin by talking with your publisher, audience development manager, keyword analyst or consultant — anyone who is familiar with your publication’s keyword universe.

In preparation for writing the RCLP, open your Google Visibility Report and determine your target keyword phrases. The Google Visibility Report (GVR) tracks the volume and competition of each keyword phrase, and monitors the website’s rank on each. Alternatively, you could meet with colleagues who can suggest keyword phrases to be researched as part of preparing the Google Visibility Report.

Video Landing Page Guidelines

Different ways to incorporate video into your landing pages

Looking for a better way to communicate with visitors? Online companies need a way to improve the “know, like, trust” factor with potential customers. One way to accomplish this is through video.

As my father will tell you, in the good ole days, a customer looking for the latest information on a TV, would visit a retail electronics store and chat with ‘Don’, the knowledgeable salesman. Since Don was a nice guy who seemed to know everything about the TV and maybe even some secrets to improve the picture or sound quality, the customer would buy it.

Want to Increase Sign-ups for Your Membership Website?

How to use paid and earned media to build your membership website

Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason – paid media works. And it’s often easier to buy website traffic than to rely on earned media.

Basic paid media sources for building your membership website:

Week in Review: October 4th, 2010 – October 8th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Rapid Conversion Landing Page Guidelines

How to create a rapid conversion landing page metatags template

Rapid Conversion Landing Pages build circulation for your free email newsletters. The more value they create — and deliver — the more effective they are at building your subscriber file.

The rapid conversion landing page (RCLP) strategy works equally well for B2B and B2C websites, for large publications as well as small publications. That’s because of the power of the word “free” and the value of reliable information in a freemium with an irresistible title. Popular freemiums include a reports, white papers, software, tutorials, tips, even patterns; really anything a user can download for free.

The following RCLP metatags template can serve as a helpful reminder of the elements required for a Mequoda Best Practice Rapid Conversion Landing Page.

The Best SEO Keyword Strategy for SEO Campaign Management

This free report from Mequoda Group discusses SEO campaign management components including link building and ways of gaining landing page visibility

(Nationwide)—The best SEO keyword strategy for SEO campaign management is not necessarily about picking the most popular SEO keywords. If an SEO keyword strategy targets only highly popular and competitive terms, the odds of SEO success are minimal.

Instead, it’s important to aim for smaller targets; ones that that can be won and owned by a publisher.

Should You Tweet Your Press Release?

How to write a proper press release tweet

When a company is asking whether or not they should tweet their press releases, you might think, “well duh”. Or to put it more professionally, “most certainly!”

I’m sure there are reasons not to tweet a press release and it surely has something to do with “netiquette”, but the reality is that you’re on Twitter to market your company. Yes, most importantly you’re there to help customers and be a part of the Twitter community, but at the end of the day, it’s a long tail approach to your online marketing strategy.

Landing Page Optimization for Mature Audiences

20 tips for creating a senior-friendly landing page

The number of users over 65 is continuing to rise. In addition to social networking and emailing, a good percentage of them are spending time with age-appropriate pursuits such as leisure travel, personal health care and financial concerns.

If the over 60 crowd is your target audience, here are the top 20 “Tips From The National Institute On Aging And The National Library Of Medicine” to make your landing pages senior-friendly.

Week in Review: September 27th, 2010 – October 1st, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

5 Free Ways Generate Website Traffic

How to increase website traffic for free!

We’re always looking for ways to increase website traffic, especially if it’s free. And yes, there are ways to generate website traffic for free. You may already be doing some of these, and you may have others to add to our list.

Here are 5 ways to generate website traffic that won’t cost anything:

Hands-Off Twitter Add-Ons For Your Landing Pages

Try adding a “Tweet It” button to your landing page templates

By adding social media elements to your landing pages, you’re taking the hands-off approach and letting your customers pass the word along on their own.

If you have something important to pass along, like a free book, webinar or other type of product, you can try incorporating “Tweet It” buttons on your website.

Email Marketing Tips: Using PDF Files

Eight Steps for Growing Email Circulation with PDFs

To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list.

The best use of the first 10 to 20 percent of your advertising inventory is to promote your own free email newsletter and the white papers described n the process below. This is a Mequoda best practice, yet few online publishers follow through.

At Mequoda Daily, every other Friday is “Free Report Friday”, we are using just ten percent of our inventory to promote our own freemium. Our results have proven that every time we release a free white paper, Mequoda Daily experiences increased website traffic and email circulation.

3 Noteworthy Landing Page A/B Test Results

Landing page optimization tips from A/B tests that made a big difference

If you’re not testing your landing pages, then how do you know whether your products are not selling, or if it’s the landing page that is not doing a good job of selling the product? Check out these examples of landing page A/B tests that boosted results 31% to as much as 131%.
Lesson: Play with design elements

In this test, according to Performable.com:

Internet Marketing Strategy Using LinkedIn DirectAds

Target professionals with paid advertisements

Would you like to connect with a large audience of active, influential professionals? Consider reaching professionals through ads on Linkedin.

DirectAds are paid advertisements that are shown to Linkedin members on the LinkedIn.com website and the Linkedin Audience Network. Your ads may show in any of the ad placements on the site, including the medium rectangle ad on Linkedin profile pages and the Linkedin home page.

CPC advertisements may also be shown as the text link ad at the top of the LinkedIn.com home page. Images and logos in the ad may be omitted from that ad placement.

How to Write and SEO a Sales Letter Landing Page

This free report from Mequoda Group discusses tips on successful methods for SEO copywriting

(Nationwide)—The ultimate goal in SEO copywriting, regardless if it’s for a sales letter landing page, an article page or a topic page, is to choose and include the right keywords, attract targeted website traffic and optimize the page to ensure it gets found within search engines.

In order to decide on relevant keywords to focus on, the Google Keyword Tool should be consulted. It will show the search volume of the specific keywords while giving suggestions of additional related keywords.

Ways of Increasing Website Traffic and How to Use Internal Links to Increase Google Page Rank

This free report from Mequoda Group discusses 33 ways of increasing website traffic and building email marketing lists.

(Nationwide)—Linking to pages within your site is a good way of defining the pages you own. By doing so you, publishers are telling Google which pages are considered to be priority within a website.

While deciding on which pages to link to, consider all the pages within a website. The best pages to link to are ones that have proper conversion architecture and can either produce a new email marketing list subscriber, a lead or a sale.

Week in Review: September 13th, 2010 – September 17th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Free Reports on Content Marketing, SEO, Building Email Marketing Lists and Much More

Five free reports sharing valuable information, inspired by the Mequoda Summit

Although it’s sad to see another Mequoda Summit come to a close, the conference itself was a hit. We were able to bring a variety of online publishers, content producers and Internet marketers together at the Waltham Woods Conference Center for multiple days filled with valuable and actionable content.

To break up the information properly, we created two tracks: the Digital Ideas Track and the Digital Skills Track. The Digital Skills Track is what made me think of the free reports listed below.

Why You Should Test Long vs. Short Copy

Landing page guidelines for writing and testing long copy salesletters

In almost every A/B split test we’ve ever done, or convinced a publisher to do, long copy prevails when trying to make a sale. A well-done long copy landing page will beat short copy four out of five times.

Why? Here’s our theory. Long copy tells them as much as they need to know – and much, much more. We know that nobody truly reads an entire 5,000 words salesletter. However, they do skim salesletters and they do find what they’re looking for in all that copy. More importantly, they end up buying a product that they know more about than one they know less about.

A Landing Page Guideline

This free handbook from Mequoda Group discusses how to create landing pages that successfully engage users and sell content

(Nationwide)—It’s hard for great products to stand on their own or sell themselves. They often times need a story that heightens the desire for the product and prompts a purchase decision.

To create a compelling story, start by picturing an ideal customer; someone who is a member of the audience that is being catered to. Write directly for this person as if speaking to him or her in person.

Content Marketing Strategy – Same Goal, Different Route

We’ve been studying content marketing strategies for several years. It doesn’t matter whether you call it custom publishing, customer media, branded content or corporate media – it’s all content marketing. And it’s here to stay.

The process of content marketing differs slightly from other traditional marketing tactics. How? Not with ‘in your face sales pitches’, but by creating valuable content that attracts and engages your target audience. The goal is still the same – to drive the customer to action, ie. to purchase your product or service or membership.

How to Write and SEO Digital Book or Report Titles

Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports

The best practices in writing the title of a report or white paper require the copywriter to focus on two primary objectives.

1. Use the targeted keywords to optimize for organic search the report title and any rapid conversion landing pages (RCLPs) or sales letter landing pages (SLLPs) that promote the report.

Which Type of Advertising Compliments Your Internet Marketing Strategy

If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free advertising that builds website traffic over time starts with your Portal and focuses on relationship building. While this all takes time, in the end you’ll like experience high quality traffic results.

The One Mistake Publishers Make with Video Landing Pages

The newest landing page template – video landing pages

Today I was talking about web video with Patrick Hughes, Production Director of VisualPost and presenter at this weeks Mequoda Summit. While we’re always doing case studies on other publishers and talking to them about their own videos, I thought it would be nice to get a perspective from someone in the field who produces web video for a living.

My big question to him was this: “What is the one biggest mistake that publishers make with video landing pages?”

12 Free Landing Page Templates

This free report from Mequoda Group discusses 12 landing page templates and how to maximize Internet marketing conversion rates by using the correct one

(Nationwide)—Many pages of a website are landing pages. If users are coming to a website via search engines or via targeted traffic, they are “landing” on the website through any number of pages.

Landing pages are necessary components of your entire online marketing strategy. For online publishers and Internet marketers, a landing page should be looked at as any webpage that begins a transaction or relationship.

How “Early To Rise” Got My Attention with a Video Landing Page

A shocking subject line and email led to a simple, yet effective video landing page

Yesterday I got an email from Early to Rise, a blog and email newsletter for people who are looking to be more wealthy and successful. On most days, I tend to browse over their emails, even though they are a great resource for excellent copywriting samples. Really, if you’re a copywriter you should absolutely subscribe to their email newsletter to bask in the brilliance of some of their promotions.

With that said… yesterday I got an email entitled: “The offensive video sent to you”.

Who doesn’t love offensive videos right? So you read the subject line thinking, oh my, they’ve been hacked. Someone send me a dirty video through their account and they’re apologizing.

A Best Practice on Landing Page Optimization

This free report from Mequoda Group discusses eight steps landing pages that maximize email conversion rates

(Nationwide)—The Internet has changed traditional journalism. Nowadays writers are responsible for creating and marketing their work when placed on the Internet. Writing the copy for a rapid conversion landing page is no exception.

To engage in proper landing page optimization for a free report’s landing page, it’s important to start with a keyword analysis. This is an exercise in determining what your audience is interested in and what they search for.

SEO Copywriting Challenge: Brain-Warming Exercises

The advantage to writing “fascinations” for bullet points and subheads

Are you a copywriting tortoise or a hare?

I’m a slow starter in the SEO copywriting race. Not a procrastinator, I simply take a while to get up to full speed.

Does that describe you, too? If you’re like me, you believe there’s no single “right way” to start an SEO copywriting project.

You might begin by printing out all the targeted keyword phrases first. I prefer to do that and keep the list on my desk, right next to the computer keyboard, so I can refer to them frequently.