Understanding SEO Campaign Management

Elect SEO campaign management in 2011 as your main strategy for organic search engine listings

Optimizing content for search engines has become an everyday practice for online publishers and content marketers.

SEO campaign management helps websites target their audiences with valuable content instead of obtrusive advertisements.

The strategy of SEO campaign management, when executed properly, helps increase visibility, email conversions and overall revenue through an array of activities.

Best practices for SEO campaign management

There are a few parts to SEO campaign management that should be considered.

First, there is preparation. Do you already have a Keyword Universe in place? If not, that should be a beginning step.

After compiling the keywords associated with your website, it’s time to begin optimizing your content.

To do this, we have some best practices for SEO campaign management that will help you focus specifically on different types of outreach. These best practices for SEO campaign management include:

-Email Marketing: Email is still a very relevant way of making money for online publishers and content marketers. Sure, popularity behind other Internet-based activities is growing (like social media, etc.), but there is trust in email when it comes to spending money.

Online publishers engaging in email marketing typically focus on editorial content and promotional content. These of course can be combined to create the illusive “advertorial”.

If your email marketing strategy involves editorial and promotional content, be sure to have a mix of the two. Currently, we send out eight emails per week. Typically two of these eight emails are promotional in nature. Therefore, the majority of our emails are editorial based, while only one quarter of our weekly emails are promotional.

However, just because an editorial is giving away valuable information on a topic, it doesn’t mean that email cannot house some promotional content. For instance, the body of our editorial emails educate while the right nav promotes for an aligned product. We also include in-text ads in the body copy. These ads should always align directly with the editorial content.


-Blogs: Blogs are one of the most beneficial outlets for SEO campaign management. Each time you create a blog post, you are adding more pages of content to your website. Each blog post should focus on your keywords, or products you are in the process of selling. The more search engine optimized pages of content you add to your blog, the better rankings you can receive from Google.

When it comes to creating content, we suggest updating your blog as often as possible. This will help you stay competitive with your keywords while showing Google that you are an active, informative website. This too will help in your search engine rankings.

-Copywriting: Copywriting is important for all aspects of SEO campaign management. Whether you are creating copy for a blog post, a rapid conversion landing page or SEO press releases, precise copywriting will help you target your keywords while maintaining an engaging flow to the copy.

As a suggestion for writers taking on the task of copywriting, creating your written piece first, and then go back and add in your keywords. This process of optimizing will help your piece achieve the most fluidity while still helping in the process of organic search engine optimization.

The world of SEO campaign management incorporates a lot of valuable information. However, don’t just take my word for it – join us for our SEO Campaign Management 2011 webinar on January 11. The featured speakers for SEO Campaign Management 2011 are Danielle Werbick, the Director of Audience Development at Interweave and Anne-Laure Oaks, the Audience Development Manager at Interweave.


Leave a Reply