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Tag: metadata

10 Digital Publishing Tips and Strategies for Multiplatform Magazine Publishers

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.

Programmatic Native Advertising: Will Digital Magazines Buy In?

As programmatic native advertising makes its rise, publishers are cautious; plus, is time spent with media next big thing in digital advertising?
Programmatic native advertising … it’s quite a mouthful, right? Well, as it stands, digital publishers are worried they might be biting off a little more than they can chew when it comes to this

Choosing the Best Taxonomy Manager for Publishers

Most legacy publishers have years and years of content that sits on their website and can still be extremely useful for their audience. In addition, they create new content all the time, and that only gets added to the goldmine of content they are already managing.

But how do users find the exact piece of content they are looking for? What makes your website easily manageable so that users have a great experience and find exactly what they are looking for when they are looking for it? This is where a taxonomy manager comes in.

Understanding the Role of Metadata in Google Visibility: 5 Best Practices

Your metadata doesn’t matter anymore … Just kidding. It does, sort of.

Recently one of our clients noticed that the metadata they were putting into their articles wasn’t necessarily the data that was getting pulled into Google search results.

In days of old, metadata was valuable. It’s what Google used to determine the content on our pages. When we wrote it, it showed up in search engines. There was no discrepancy between what we put in the meta description field, and what showed up on the page.

Mequoda Weekly: December 24th, 2012 – December 28th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

SEO Copywriting Tips for Writing Blog Posts

These SEO copywriting tips will help you rank higher, attracting new audience members

SEO copywriting is a unique creature, pairing creative content with technical guidelines. To be successful at the craft, one must strike a chord with the audience members by appealing to their emotions, self interests and mind set, following keyword phrase parameters that have been created by Google.

6 Insightful SEO Characteristics

The Mequoda Summit West 2012 highlights some advanced SEO strategies

By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.

It’s the advanced strategies however that can lead to even more visibility.

Digital Magazine Publishing Tip – Consider Metadata

Successful digital magazine publishing requires getting found, and optimizing your metadata may help in the process

Digital publishers using landing pages to call attention to their digital magazine content need to optimize for their keyword phrases. Although this isn’t a new concept, with a lot of focus being given to the creation of digital magazine content and its distribution, optimization isn’t always top of mind.

SEO Tips & Advice for Bloggers

Today we’re focusing on SEO tips specifically for bloggers. To have a successful blog you need to maximize your traffic. This is usually done by having as much new content as possible, after all people will be looking at your blog to find new content, not to look at the same stuff they’ve already seen. To make things simple, content drives traffic.

Below we have a few tips from top bloggers on how to improve blog SEO in order to produce maximum amounts of traffic.

Natural Elements of White Hat SEO

The word “natural” should be synonymous with white hat SEO. Natural writing and natural linking building are parts of this very in-depth language of optimization. And it’s these two that help connect with audiences and satisfy requirements put forth by Google.

What do you consider natural SEO? Let’s take a look at a couple suggestions.

Three Top Tips for Image SEO

Image SEO is an additional tool for getting ranked in search engines

Image SEO has relevance in ranking. If you are optimizing your headlines, body copy, and metadata, you should also be paying close attention to image SEO.

Beyond the additional SEO help, optimizing your images helps users make a visual connection with the content you give them. Below, I’ve listed three of the top reasons for image SEO. Following these guidelines will help you serve your readers with related imagery, while improving your content’s level of optimization.

SEO Blogging Tips for Audience Development

10 tips for developing findable content

An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.

As any audience development professional will tell you, SEO is one of the most important components of developing an audience development blog. Below, I’ve listed a collection of SEO blogging tips that will help you better understand the process of driving targeted traffic to your website. The majority of these tips will be discussed in more depth during our Playing Nice with Google Penguin webinar, which shares key insights on avoiding penalties associated with Google’s recent algorithmic changes.

Playing Nice with Google Penguin

In 90-minutes, experience seven ways to avoid getting punished by Google’s recent algorithm changes in this new webinar

5 Ways to Amplify the Reach of Your Editors

Content marketing tips to build a bigger audience

Editors speak for the brands they work for, which means they have a much better pre-existing relationship with customers than anyone else at your company. They speak directly to readers through witty blog posts, metaphoric photos, and real-time replies to comments on your blog.

12 Audience Development Tips

These audience development tips will help you attract, obtain and convert casual visitors to your website

There are plenty of ways of executing audience development efforts in the digital landscape. Today we are going to discuss a few of them.

For organic audience development we suggest utilizing search engine optimization, SEO copywriting and the distribution of SEO press releases. These audience development methods will help you target audience members through search engines by utilizing keywords relevant to their interests.

Week in Review: April 9th, 2012 – April 13th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

6 Simple Changes You Can Make on Metadata

Auditing your SEO data with tips from Mequoda Summit West 2012

Metadata has two distinct functions; it helps search engines understand your content, and it helps users engage with it. Without properly designed metadata, search engines and users alike may neglect your content.

At the Mequoda Summit West 2012, we shared a few tips for metadata that will help your SEO efforts and engage your audience easier. Take a look at these tips below.

Week in Review: March 12th, 2012 – March 16th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

SEO Audits Can Change the Course of History

Are you prepared to drive the most website traffic possible?

Sometimes it’s the little things that make a huge difference. That concept relates directly to search engine optimization because simple changes to the content on your website can result in more landing page visibility.

Imagine making a few changes to your website and receiving thousands of new visitors because of it.

Using Mequoda Best Practices to Define Your Internet and Content Strategies

A guidebook for exploring options available to maximize online revenues

If you are launching, relaunching or fine tuning a website and would like to understand all the things you need to decide – like choosing an ESP, which is just one of the 49 steps – we will be addressing them at the Mequoda System Strategy Bootcamp.

We’ve called this bootcamp by any number of names over the years. People like Clay Hall, Tom Winsor and Bob Brady – professionals who are in the know and on our advisory board – understand and recognize this type of event.

SEO Copywriting Tips for Writing and Optimizing Landing Pages

Building communities based around keywords related to your business will end up benefiting everyone involved

Kindle Publishing Competition Heats Up

Complimentary white paper that teaches you the ins and outs of Kindle publishing

Web 2.0 Expo: 7 Reasons Why Search Engines Are Your Friends

Chris “Silver” Smith of NetConcepts explain how search engines are working with you to improve search rankings and deliver qualified results

PodCamp NYC 2.0 Coverage: Straddling the Technical/Creative Line

Straddling the Technical/Creative Line with The New York Sun’s Rob Blatt


Page one and page seventy-five is the difference between search engine optimizing your PDFs or not

Copyright in 2008: To Free or Not to Free

Creative Commons: Adding an extra step to your copyrighting process for 2008

12 Steps for Successful Video Search Optimization

Shari Thurow’s Tips for Optimizing Video

SEO for Video, Links, and Europe

Which search engine to focus on in Europe, how to quickly SEO video, and what kinds of links you should be attracting

Today’s posting is a mass of SEO related news that will help you optimize video, go international and target the right links. Let’s get right to it so you can boost your rankings and capture more website traffic.

Turn 1 Google Link Into 6

Google’s Sitelinks can turn your 1 link into 6 on results pages

Google is constantly changing its algorithms, features and included media, so staying on top of your page rankings requires vigilance.

Just last month we reported that Google added images and video to its Web search results, pushing down some websites’ rankings.

The struggle for rank can be tiresome, but 65 percent of all searching is done through Google. How can you afford to ignore that?

Today’s Google news, luckily, is not bad, but it is another challenge.

Tagging: Letting Users Define Your Content

How tagging gives you the ability to follow the customer.

Tagging started out as something used internally by companies to help employees find and share files easier. Nowadays, it goes hand and hand with Web 2.0 and user-generated content, as people are actually able to put their own vocabulary and interpretation into something that they didn’t create—blogs, articles, podcasts, videos, etc.