Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: minonline

Digital Publishers Use Compelling Strategies for Building Audience, Generating Revenue

Digital publishers are connecting various parts of their businesses to develop new revenue streams, and generating more traffic and a bigger audience at the same time. Today we’re looking at some of the ways publishers are doing this.

Magazine Publishers Prevailing New Editions and Sites

Magazine publishers Hearst and The Atlantic share exciting news; Chemistry World gets a new website
Witnessing the still-changing world of print magazines is a sign that publishers have intentions of making it work financially, at least to some extent.

We’re seeing some major magazine publishers going that route, while other publishers bring new life to their digital

Multiplatform Publisher News: Revamping Revenue Structure, Investments, and Staff Changes

Multiplatform publisher news for keeping up with a changing industry
We begin today’s multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role of publishers. minOnline has the story, who says “The reorganization — anticipated even before the cross-title combination of creative, research, copy teams in October — adds new capabilities

One Magazine Gets Scolded for Unlabeled Sponsored Content

Star magazine shows us how NOT to publish sponsored content in a print magazine (or anywhere)
Although it might seem like we ignore the trends of print magazines unless they’ve fallen off the map and decided to go digital, we’re still paying attention. One recently interesting bit of news about Star magazine and a complaint from

The 30 Hottest New Magazine Launches From Samir Husni

Listing this year’s best new magazine launches; plus, the future of Men’s Health and how The Atlantic handles changing social media patterns
Healthy print brands make for healthy multiplatform publishers – that’s a core Mequoda tenet. Today, we’ve got some examples of that: the 30 hottest new magazine launches, a big staffing move for Rodale’s Men’s

Programmatic Publishers: Data, Header Bidding, and More

The latest updates about still evolving relationship between programmatic, publishers
On the eve of its programmatic publishers conference earlier this month, minOnline.com featured several articles on programmatic advertising, including a few from the point of view of agencies, marketers, and ad buyers.

As this form of revenue generation is still a work in progress for digital magazines,

AMI: More People Read Magazines Online in FY 2016

Our mission in life is to get more people to read magazines online, so this round of recent news is well received
Your goal and our goal? Make it irresistible for people to read magazines online … specifically the one you’re producing, pivoting, or redesigning right now. Simple on paper – er, make that on screen

Mobile App Content: One Magazine’s Success

Digital magazines can go in a million different directions with mobile app content to create apps people want, but it’s no big secret that a shortcut to more downloads and usage is actually providing useful stuff to consume.

Mobile Best Practices: A Modest Proposal

Getting a grasp of mobile best practices is like trying to catch a fish bare-handed. Unless you’re a bear, they’re really tough to pin down. If you are a bear, you probably don’t even have a smart phone, let alone a digital magazine property. And how are you even reading this?

Multi-Channel Publishing: Economist, InStyle, and More

Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines. In fact, as Don has pointed out recently, multiplatform is the new normal.

Digital Media Publishing News: NYM, Time Inc., and More

Digital media publishing is a challenge, but it’s a worthy challenge, because it will make you money when it’s done right.

Print media publishing is a challenge, too, and it still has a place, and always will, as far as we’re concerned.

Where’s that happy medium? Well, give us a call, and we can chat about it. Otherwise, let’s get a quick survey of the industry from our friends at MinOnline.

NatGeo “Shares” Social Publishing Strategy

Social publishing, or preparing and posting content to platforms like Facebook, Twitter, LinkedIn, Instagram, and others, is no longer just an option up for discussion. Today, when it comes to distributing your good work and deploying it as a tool in audience development, a social media strategy is an absolute necessity.

The challenge is perfecting that strategy as much as possible. Especially in a business where the ground seems to shift every other week. But one way to stay ahead of the curve is to pay attention to the digital publishers doing it right, the ones who unite great content, great timing, and great discipline, to produce a whole other source of traffic and revenue.

But don’t fall prey to just slapping some articles up on Facebook Instant or Apple News. This just won’t cut it. Publishing social media successfully requires dedicated resources, including staff. But it will be worth it!

Mobile Advertising for Publishers: News on Spending, Ad Blocking, Execs

Good news and bad news about mobile advertising for publishers; plus, learning more from high-level players
Mobile advertising for publishers is among the most important issues facing the digital magazine business, since it represents such a golden – and growing – opportunity for revenue generation.

Is the window closing? Not yet, but things could get crowded once

Magazine Readership Statistics: Conde, Women’s Health, Forbes

Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves
Magazine readership statistics are by definition a key in audience development, but they also go hand-in-hand with generating digital advertising revenue. The best sets of stats – which include advanced data, personalization, preferences, and cross-device targeting – go

Leading Publishing Executive’s Take on Transitioning From Print to Digital

Migrating your publishing operations and editions from print to digital might at first feel daunting, but don’t fret: It’s a manageable move – just ask any Mequoda Member – and one that’s more and more becoming a must.

The same principles of publishing apply, but going from print to digital gives you the opportunity to maximize your content’s potential by multiplying its impact across platforms and channels, from articles to online archives to events to video to white papers to podcasts and much more.

It doesn’t take more work or more staff to succeed on desktop and mobile, only different work and more dynamic staff hired and trained to handle tech, social media strategy, and how to sell online advertising.

But you don’t need us to tell you all of this. Sometimes, you need to hear it from peers who have pulled it off. MinOnline has just such a story in a recent interview.

Digital Magazine Editions Now Account for Quarter of Circulation

For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they’re all you care about and all we write about. But believe it or not, they’re not quite there yet.

But digital magazine editions are getting there. Quickly. Strong print publications are transitioning to a multiplatform model, while others are going digital-only. As still others fold, more and more popping up as digital natives.

MinOnline is on it as always, with an article on BPA Worldwide’s recent report on market share, as well another on arguably the most important hire of the year and one more on Hearst’s evolving approach to audience development.

Best Digital Magazines, New Magazine Launches Highlight Min Events

Tomorrow, Thursday, Dec. 3, marks MinOnline’s 13th annual Most Intriguing and Hottest Launches Awards Celebration, while Friday, Dec. 4, marks the entry deadline for its Best of the Web Awards. And late last month, the trade publication handed out its editorial and design awards. Truly, ’tis the season for the best digital magazines to make themselves known!

These are some of our favorite digital publishing events to keep tabs on. Let’s take a look!

Social Media, Magazines a Match on Experimentation

Social media: Magazines know they must have a presence, but the problem comes in fully achieving it. For instance, when, why, how, and where to post? Or, alternately, do you just hand over all of your content to Facebook Instant Articles and call it a day?

As with any other component of your multiplatform strategy, you must have a plan, but you must also leave enough wriggle room in that plan to experiment.

MinOnline.com recently ran a great interview with a leading executive on social media analytics, monetizing social media, and publishing social media. Let’s start there this week!

The Future of Digital Magazines: Mobile, Social, Mergers & Acquisitions, and … Virtual Reality?

The future of digital magazines gets brighter with every passing fiscal quarter, but it’s a slow and steady progress as traditional revenue generators try to keep pace with advancing technologies, evolving device usage, and the gradual migration of ad dollars from print to the mobile web.

What Magazine Publishers Are Reading to Get Their Magazine Industry News

Ever wondered where Kim and her team find all of their magazine industry news for our daily Digital Publishing Trends posts?

Well, I have, so I asked them for their top 5 sources – their “go-to” sites for discovering the latest and most useful news and analysis for magazine publishers. Of course, they had a hard time narrowing down their pool, so I happily let them get away with 7, which itself even proved tough given all of the high-quality coverage out there. Maybe we’ll do a part two down the road!

In the meantime, here’s a list of not only our favorites, but favorites of magazine publishers and digital marketers always on the lookout for relevant articles best practices, cautionary tales, revolving door gossip, mergers & acquisitions updates, and more. These are the sites that drive discussion and inform the decisions of executives – and help us keep the Mequoda Method fresh while continuing to offer free advice throughout the week.

How Men’s Health Overcomes Digital Advertising Revenue Challenges

Are you generating all of the digital advertising revenue you’re capable of? If so, what’s your secret? If not, join the club.

Mequoda Members know that relying solely on digital magazine advertising to pay the bills and try to turn a profit isn’t the wisest move. But as one plank of a multi-platform strategy – functioning as a team alongside with subscriptions, events, products, and even an ecommerce content strategy – the benefits of online advertising can be integral to your success.

Data-Driven Publishing Steers Time Inc. Digital Course

Big data is a big term, but there’s not a lot behind the concept itself, and no need to complicate it – collect the information that consumers provide and use the information that consumers provide. It’s that simple. Brands can take this mandate in cynical directions, but they can also improve user experience by personalizing products and tailoring content for enthusiast audiences. Data-driven publishing puts digital magazines in a prime position to do just that, and Time Inc. digital is making a push to become the best in the business, especially after hiring Chief Data Officer JT Kostman.

MinOnline recently ran a fascinating interview with Kostman – let’s start there today!

Metered Content: Another Digital Magazine Goes for It

More and more, metered content is becoming de rigueur for digital magazines looking to generate higher revenues with higher quality product. As big believers in smart subscription strategies, we love to see this shift. From The New Yorker to Pando to Time Inc. digital, publishers are molding their content around monetization with experimental tactics and finding results. This isn’t just a smart bet; it’s smart strategy: As our 2015 Digital Magazine Market Study shows, consumers are willing to spend on metered content done right. MinOnline is on top of this industry trend, as always. Let’s take a look at their coverage of the latest metered content adoption, plus other recent posts.

Readers of Digital Magazines Split on Most Important Format

Tablet, print, or web? The data shows that magazine consumers are split on their magazine format preference. The web edition showed a tiny edge over print and tablet editions, but at this stage of the game, digital magazine consumers seem relatively equal on their preference for tablet editions versus print editions versus web editions.

What Is Native Advertising and Its Impact on Consumers?

We’ve covered the question “What is native advertising?” several times, stressing that it’s not a new component of publishing revenue, but rather a fresh take on advertorial for the digital age. Another term for it? Sponsored content. In other words, content that brands craft themselves to resemble surrounding magazine content and then pay for placement, or content that brands pay the magazine’s in-house studio to create plus place. This includes article-like text, video, infographics, and more. One important caveat here is that brands – or the publishers they’re paying, for that matter – cannot, by law, mislead consumers. That line has been bent, stretched, blurred, and seemingly redrawn over the years, with various parties weighing in. But rarely have we had the opportunity to hear what readers actually think about the native ads they’re expected to digest. MinOnline reports on a recent study that provides just such an opportunity. Let’s start there today!

Video, Ad Viewability Define Recent Digital Efforts

Video ad viewability continues to be a crucial part of multiplatform publishers’ plans, particularly if you’re working under an advertising-reliant revenue model, of course. But even if you’re not, solid video viewability can help keep visitors on your site, secure subscriptions, and sell other products. Here’s a sample of recent articles from industry magazine Min that touch on the topic of video ad viewability and others.

Digital Publishing Strategy: 3 Keys From Wired, Meredith, & EW

Three of the biggest names in the business recently gave us a glimpse insider their digital publishing strategy via interviews with top trade magazine min.

Let’s take a look at how Wired lengthens its audience reach with a multiplatform approach; how Meredith matches its readers up with advertisers by way of events; and how Entertainment Weekly breaks through the social noise to achieve engagement.

Digital Magazine Publishers Making Moves, News

Once or twice a month we like to check in on digital magazine publishers making some noise with promotions, mergers, new business models, or major changes in course. We do this so that digital magazine publishers like you can get a sense of the industry landscape – and respond, adapt, or adjust if need be.

Time Magazine Expands, Reorganizes Staff

The dust has settled after Time’s personnel changes during the first week of April, and Tom Weber has found himself near the top of the heap.

An assistant managing editor at the magazine for two years, Weber is now executive editor, according to MinOnline.com. He “distinguished himself [by] his shrewd news judgment, great story sense, and ability to work with writers to frame and form their stories into surprising, high-impact features,” Time said in a statement.

Popular Mechanics Gets a New Publisher

Popular Mechanics is getting a new publisher to help it integrate print, digital, and tablet versions. minOnline reports that Cameron Connors has been named as the new publisher of Popular Mechanics. He starts on March 20th.

Scientific American Pricing: When Good Publishers Go Bad

What is a “lifetime” product? At Scientific American, it’s their brand-new all-access bundle of print magazine, digital and a massive 150,000-article archive, dating back to the magazine’s first issue in August 1845.

Learning From Your Magazine Subscribers

Many publisher would think that getting the largest number of magazine subscribers would be the end game.

First Look Media Has a Unique Digital Publishing Strategy

First Look Media has been getting a lot of buzz lately. Partly because the media company is backed by eBay founder Pierre Omidyar and its star reporter Glen Greenwald.

National Journal Opens Access to Digital Library

Folio is reporting that the National Journal has opened access to its digital library. Caysey Welton writes, “National Journal rolled out a new database for its members featuring thousands of policy-related primary documents.

Digital Magazine Replicas Are Way Up in Canada

Marketing Mag Canada is reporting that new AAM numbers on digital replicas have tripled in the last year. In December 2012, the digital replica circulation was 42,000.

La Presse+ Digital Editions Are a Success

FOLIO is reporting that La Presse+ has had a huge success with their digital edition. Jennifer Silber writes, “The free digital edition of Montreal-based daily newspaper La Presse.

New Twitter Search Helps Audience Development Efforts

Twitter’s search functionality has gotten an upgrade. The Verge is reporting that you’ll be able to sort through tweets efficiently now.

Offline Pays For Content, Remains Cheap

There is a new app in Apple Newsstand that hopes to pay up $10,000 for a single article while remaining just $.99 a month. It’s called Offline. It was created by a team of developers from The New York Times, Audible, Instagram, BlackBerry and Apple. The app features five articles that are roughly 1000+ words in length. The publication also includes professional audio narration for every article. At any point, the user can select a sentence and begin listening to the article.

Will BitWall be the New Paywall for Subscription Websites?

Paywalls have been big for publishers by bringing in subscription website money. The Daily Dish is going at paywalls in another way; by accepting tweets or bitcoins in exchange for premium content.

Kit Eaton writes, “Called BitWall, the paywall is intended to boost revenue by promoting content. Users can also choose to see an ad if they don’t wish to tweet.”

Moms Most Likely to Click on Your Email Marketing CTA

A new study from eMarketer says that 91% of moms – who Forbes holds responsible for “80-90% of all household decisions” and dubs “a very powerful and influential demographic” – use their smartphones for email.

Allrecipes Magazine Launches

While many publishers are taking most of their content online, Meredith is doing the opposite. Ad Week is reporting that Meredith has launched Allrecipes magazine. Lucia Moses writes, “With ad revenue shifting online, publishers generally aren’t launching big magazines these days; an exception is Hearst Magazines,

Harper’s Online Goes Mobile

Harper’s Bazaar online has received a makeover. minOnline is reporting that the Harper’s Bazaar website has been redesigned for speed, responsiveness and editorial. Steve Smith writes, “Much of HarpersBazaar.com is now shoppable, with e-commerce offerings throughout. Sharing opportunities have been streamlined, especially for Pinterest.

Why John Henry Bought The Globe

We finally find out John Henry’s thought process and reasoning for buying the Boston Globe. Henry wrote in yesterday’s Globe,

Hearst Shares a Glimpse Into 2014

The advertising community in New York City saw a preview of Hearst Magazine endeavors for 2014.

This article from MinOnline shares highlights from the Hearst announcement, including this piece of news from Esquire:

Print Design Changes Lead to Increased Web Traffic

There’s a clear connection between print and digital these days. Altercations in print design can lead to more website traffic, as we see in this example of DiscoverMagazine.com. Steve Smith writes, “DiscoverMagazine.com enjoyed a nice traffic increase during an August that saw most sites decline, per min’s exclusive digital boxscores.

Sports Illustrated’s New Paywall

This is a paywall experiment you should watch. Adweek is reporting that Sports Illustrated is testing a new pay wall system. Lucia Moses writes.

Publishers Partner With AOL’s Gathr

Audience Development is reporting that publishers have partnered with AOL on a new subscription service. Michael Rondon writes, “The service, Gathr, packages subscriptions to a variety of products and services at a discount. Offerings—there are currently 24 separate options—range from Pandora to Redbox to Norton AntiVirus software,

World’s Oldest Newspaper Is Going All Digital

FishBowl NY is reporting that Lloyd’s List, the worlds oldest newspaper will stop it’s print edition and go all digital on December 20th. Lloyd’s List has been publishing since 1734. Chris O’Shea writes, “The paper’s editor, Richard Meade, explained that Lloyd’s List was going all-digital because a survey of its readers revealed that less than two percent of its readers preferred reading it in print.” With almost 3oo years of publishing under their belt, I think it’s a smart move to do what the people want.

Google Cuts Off Keyword Data

That day we thought would never come is here. Search Engine Watch is reporting that Google has encrypted all search queries thus cutting off all keyword data. Thom Craver writes, “Encrypted Google searches don’t pass the keyword data through to websites, thereby eliminating the ability to track users by their keyword searches. The biggest impact for many site owners has been not being able to segment users by keywords within their web analytics software.”

FTC Eyes Native Advertising Practices

It looks like “native advertising” has caught the eye of the Federal Trade Commission, again. Paid Content reports,”On Monday, the FTC announced that it will hold a workshop on December 4 about native advertising and the “blurring of digital ads with digital content.

  • Page 1 of 2
  • 1
  • 2
  • >