New Twitter Search Helps Audience Development Efforts

Digital publishing news for February 4, 2014

Twitter’s search functionality has gotten an upgrade. The Verge is reporting that you’ll be able to sort through tweets efficiently now. Casey Newton writes, “After entering a query in the search bar that appears on Twitter.com; you can now filter results by people, photos, videos, and news. You can also filter results to include tweets only from people you follow, or tweets that are near your current location. The filters help make Twitter searches more useful at a time when the company is putting increased emphasis on images, videos, and the news. Video search contains an additional toggle that allows you to browse only Vines that contain your keyword.” This should be a nice addition for publishers looking to connect with new people on Twitter.

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Satya Nadella Named New CEO of Microsoft

Mashable is reporting that Satya Nadella has officially been named the CEO of Microsoft. Seth Fiegerman writes, “Nadella, a longtime Microsoft executive, will replace Steve Ballmer, who announced in August that he would be stepping down from the company within the year. He will be just the third CEO in Microsoft’s history, after Ballmer and cofounder Bill Gates. Gates, who had previously served as Microsoft’s chairman, will move into an advisory role.”

USA Today Hits a Milestone

Jim Romenesko obtained an internal memo from USA Today boss Larry Kramer. In the memo addressed to USA Today staffers, Kramer writes,”In January, for the first time in our history, we served more than a billion page views across our digital platforms today. Our total of 1.1 billion pages views over mobile, tablet and desktop was a 36.7% jump over last January and 17.6% over last month.”

Digital-Only Car Magazine Ignition Gets Renamed

Talking New Media is reporting that Ignition has been renamed to Auto Trader Magazine UK. D.B. Hebbard writes, “The publishing team must have decided that building a new brand, even one supported by an established title, can prove harder than simply using the existing one. So AutoTrader has updated its Ignition app and renamed it Auto Trader Magazine UK. The magazine is still free – in fact, the existing app icon in iTunes splashes “Free to download” across its cover to make the point – but the app currently does not have any new issues inside it with the rebranded magazine (all the issues still say Ignition).” Discoverability within Apple Newsstand is cited as a reason for the name change.

SpinMedia Group Names New Chief Revenue Officer

minOnline is reporting that Tom Morrissy has been named the new Chief Revenue Officer of SpinMedia Group. Steve Cohn writes, “Tom Morrissy became the first executive hire at the newly restructured SpinMedia Group with his appointment as executive VP/chief revenue officer (CRO). The former Entertainment Weekly (2003-2005) andOK! (2005-2008) publisher joins a business that has evolved from having music magazine Spin as the foundation when launched by Bob Guccione, Jr., in 1987 to being a digital-centric media company comprising 47 pop-culture brands.”

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