Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They
Multiplatform publishers are always looking for new ways to increase online revenues and profits. If you're currently seeking new platforms and opportunities, consider these three ancillary media platforms for generating
Multiplatform publishers expand their content offerings based on the markets, their audiences, and their capacity to deliver high-quality products of value. Today we're looking at a variety of expansion within
Stop wasting your money on unprofitable marketing channels
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy - the future spells doom for your magazine and your publishing career.
Did you know that most media
The most successful multiplatform publishers are open to experimenting with a variety of channels to find the most-effective ways of reaching and building audiences. Today we're looking at publishers and
Our top-read multiplatform publishing posts of last year talk about creating strategies to increase revenue and value for everyone involved.
Multiplatform publishing strategies were a hot topic in 2017, and
Recently Google publicly told publishers that they strongly encourage flexible sampling with their paywalls, through the use of metered paywalls and lead-in. You're likely familiar with metered paywalls where the