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Tag: squeeze page

The Reason Why a Rapid Conversion Landing Page Exists

A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act as the team that builds an email list. However, the RCLP is extra special in that its main purpose in life is to drive a ton of traffic from search in order to build your email list.

Editorial Management: The 7 Daily Tasks of An Online Editor

Ernest Hemingway once said, “We are all apprentices in a craft where no one ever becomes a master.”

Perfection in editorial management is a fallacy. There will always be deadlines that are broken because a source responded at the last minute, and there will be typos that happen even with three sets of eyes on a document; even if your boss is Anna Wintour.

How to Build a Website with a Simple Website Architecture Template That’s Great for SEO

People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that’s built to pass link juice through the website’s pipeline. Did you know that there are ways to build a website for great SEO that go beyond inbound links and even the words on your website?

A properly optimized site has a chain of command that would look very similar to your business model if you put them side by side.

41 Ways to Build Email Circulation Forever [+ Video]

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you

Social Media List Building: Why To Start & How To Do It

Start treating your lists equally by building your social media lists with new free products

Social media list building requires less effort than building your email list. Less effort on the side of the subscriber, because you won’t ask for an email address, and less effort on your part because you don’t need to create a whole elaborate name-squeeze page for each an every one you release.

Getting a Good Read on Your Business

SIPA 2011 speakers bring their books and knowledge to the table

Josh Bernoff, co-author of “Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business,” delivers a keynote on The Dynamics of Peer Influence. Monday, June 6, 8:30-9:15 a.m.

“Empowering your employees doesn’t work unless you have actually designed a management framework that enables them to work together and go from, I have a great idea, to, I am actually doing something that can help customers and it is in line with the company strategy,” he said.

29 Ways to Increase Website Traffic

Order this new, 90-minute webinar on CD and discover an audience development checklist containing 29 ways to increase website traffic.

The 9 Essential Steps of a Successful B2B SEO Campaign

How to build your email list by getting inbound links to your landing pages

An SEO campaign generally starts with a free product. Free products lined up with a keyword-packed landing page plus some self-generated inbound links are your best bets at getting your free product downloaded and your email list growing.

The greatest thing about launching an effective SEO campaign is that, if done right, it can generate traffic for an indefinite amount of time, rather than for just a surge of traffic you might get from a blog reference or Twitter re-tweet.

Five Common Search Engine Optimization Mistakes

An easy fix for the top five SEO mistakes

These innocent mistakes may be costing you the highest price of all – better search engine ranking. If you want to move up the ranks double check these five points:

Search Engine Optimization Tip #1 – Think like your customer. Search for keywords and phrases your customers use, not just industry terms. For example, we use the phrase rapid conversion landing page or RCLP, but our customers may use squeeze page, email capture page or lead capture page. It would be foolish on our part to not include those keywords as well.

Search Engine Optimization Tip #2 – Plural or singular. Don’t overlook using both of them. They are different, each with their own search volume.

6 Great Looking Landing Pages & Why They Work

Landing page optimization tips that can work for both B2B and B2C publishers

Would a name-squeeze page work as well if it went by any other name? Yes it would, and that’s why we call it a Rapid Conversion Landing Page, or RCLP for short. Some people call it an email capture page as well. All jargon aside, the point of this page is to collect an email address by offering away a free product.

The more value these landing page create—and deliver—the more effective they are at growing the database. A Rapid Conversion Landing Page can be long or relatively short. It can tell an entertaining story, as does the RCLP for the Program on Negotiation at Harvard Law (link below).

Building Email Circulation

This revealing Mequoda/SIPA Webinar Offers 41 Sources You Could be Using to Increase Website Traffic & Attract Qualified Email Subscribers

7 Step SEO Guide for Getting Inbound Links to a Free Report or Product

Use this SEO Guide to launch new free products that get found in search engines for months and years to come

New Webinar on SEO Campaign Management!

Don’t miss this revealing Mequoda/SIPA Webinar on SEO Campaign Management: Using Free Reports to Build Email Circulation
A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation.

So You Wanna Be a Mequoda System Editor?

Being a Mequoda System editor means following a regular, formal process that recasts the content of other media products.
As a Mequoda System Editor, or any online editor, you may have responsibility for developing content that is variously combined and disaggregated for four uses: emails, blog posts, free special reports and premium products.

Fundamentally, editors generate email

A Best Practice for Publishers: Rapid Conversion Landing Pages

Build a valuable database by using your website to offer free reports that convert casual visitors into email subscribers

Hybrid Landing Page Templates: Access Challenge Landing Page

Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.

Private, exclusive, premium and paid-only vs. visible, available and accessible. The conundrum for membership website has long been how to have it both ways.

The idea of a pay-for-access website appeals to everyone who owns valuable, premium content. And it’s a viable business model for some publishers. But what if visitors and potential paying customers can’t find your site and its members-only content?

Please explain more about the “free on free” offer that you recommend.

question


Please explain more about the “free on free” offer that you recommend.

(more…)

Website Strategy 101: The Importance of Effective Website Architecture

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing

Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually result in product sales.

Landing pages are the driving force for any successful Internet marketing program. A well-crafted landing page will maximize the possibility that a user landing there will take the action you desire and not click away.

Elements of an Excellent Email-Capture Page

A checklist of 9 must-haves for a list-building rapid conversion landing page
We call an email-capture or name-squeeze page a Rapid Conversion Landing Page. Call it what you want, but what this page does is capture an email address, normally in exchange for a complimentary gift like a report or other product. To create one that works, there is a checklist of things that every RCLP must be able to pull off.

Mequoda Summit Boston 2008 Coverage: Website Architecture Tips

How to design landing pages that convert visitors into subscribers and buyers

4 Steps for Building Email Circulation

How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them.

9 Ways to Drive Website Traffic to Your Freemiums

Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you’ll see

Live Coverage: Mequoda Summit Session 6 – Designing Effective Media Websites

12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors

Live Coverage: Mequoda Summit Session 4 – SEO Research and Analytics

Choosing the Right Keywords to Attract Targeted Website Traffic

Don considers this “the new direct mail”. Keyword research and implementation is perhaps the most complex, yet effective way to drive the most search traffic to your website. The idea is that if you research your keywords and compare the search to pages ratio, you can choose your keywords based on your likeliness to show up on page one.

The Retail Media Website Archetype

Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers that will lead to future sales.

RocketFrench.com Landing Page Review

The biggest flaws are the lack of a unique selling proposition in the headline and lead and failure to establish the qualifications and credentials of the course creator or publisher.

My advice to the Rocket French company… I also think there might be a missed opportunity in not starting with where the reader already might be in her search for French mastery: frustrated by failure in high school, college, and other programs.

PerryMarshall.com’s The Definitive Guide to Google Adwords Landing Page Review

With a few judicious tweaks to this sales letter landing page, he might sell even more.

Perry Marshall is something of a Renaissance man—engineer, advertising copywriter, technical writer, marketer and philosopher.

Among Internet marketers, he has ascended to the rank of high priest of Google AdWords. As one of the world’s leading specialists on buying search engine traffic, he has published a very popular how-to book, conducted high-ticket seminars and is a much-sought-after personal coach..

A Landing Page Template to Model if Your Goal is to Build Your List and Overwhelm Your Prospects with Great Offers

Even before the Internet took over our lives, there were marketers who made a great living offline promoting their products and consulting services.

One man, speaker/copywriter/consultant Dan Kennedy, was someone who took this “old school” knowledge and parlayed it into a strong cyberspace presence. The copywriters on my team have studied Dan Kennedy’s work and he has greatly influenced a plethora of online marketers as well as many brick-and-mortar businesses who have produced a strong ROI for themselves. Dan has said on a few occasions that he’s not a fan of the Internet, and I believe has said he knows nothing about computers. BUT I am pretty sure the folks on Team Kennedy do. And they do an excellent job for him.

EzineQueen.com’s Boost Business With Your Own Ezine Landing Page Review

Ali K. Brown’s Landing Page Shows You How To Boost Business with Your Own Ezine—and More

In business it’s location, location, location. And of course online, it’s your list, list, list. Back in the covered-wagon days of marketing when there was no Internet, the only way to communicate with your prospects or loyal customers was to contact them through mail, fax, phone or carrier pigeon.

Today, anyone with an online presence that has an in-demand product or service, (and if they know how to position themselves) can set up an ezine list of thirsty customers. Another way to grab market share is to grow rich within your niche.

Dan Kennedy Free Gift Landing Page Review

Dan Kennedy’s Free Gift Landing Page is a Great Site to Model

Even before the Internet took over our lives (and I mean that in a good and bad way) there were marketers who made a great living offline promoting their products and consulting services.

One man, speaker/copywriter/bigtimemarketing consultant Dan Kennedy, was someone who took this “old school” knowledge and parlayed it into a strong cyberspace presence. I’ve studied Dan Kennedy’s work and he has greatly influenced a plethora of online marketers as well as many brick-and-mortar businesses who have produced a strong ROI for themselves.

Personalize Your Landing Page and Increase Landing Page Conversion Rates

For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect’s name in it, you gain his or her attention.

In a recent Mequoda Daily landing page review, expert copywriter and contributing editor Bob Bly points out that personalization works equally well online, yet your name doesn’t appear within the copy of most of the landing pages you click on. Glen Hopkins wants to change all that with Page Personalizer.

PagePersonalizer.com Landing Page Review

Landing Page Conversions Gets Personal

For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect’s name in it, you gain his or her attention.

Personalization works equally well online, yet your name doesn’t appear within the copy of most of the landing pages you click on. Glen Hopkins wants to change all that with Page Personalizer.

SqueezePageGenerator.com Landing Page Review

One of the most fun—and frustrating—things about Internet marketing is that the rules and best practices are constantly changing, based on innovation and discovery of new methods that work better than the old. I say “fun” because there are few thrills in direct marketing as big as creating a new promotion that significantly outperforms the old one. I say “frustrating” because implementing these new strategies can involve a lot of time and work—often forcing us to redo old online promotions that we thought were all set.

Ohannualrecipes.com Landing Page Review

Can a person (moi) who has never had a weight problem review a landing page that markets healthy recipes which enable someone to lose unwanted pounds? “Yes!” he emphatically says with a mouth full of rich, calorie-filled cheesecake. Ohannualrecipes.com is the name of this landing page, which belongs to Oxmoor House, a Time Warner Company.

Hideaway Report Landing Page Review

Andrew Harper’s Hideaway Report® is a privately published newsletter dedicated to the discovery of peaceful vacation retreats for the sophisticated traveler. The publication claims 85 percent of its executive subscribers hold the title of CEO/President/Owner/Partner.