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Tag: tablet study

Tips for Launching the Best Digital Magazines

Given that we’ve already revised our thinking since I started regularly reviewing digital magazines back in March, I concede that anything we name as a Best Practice in digital magazines is purely temporary.

But I’m going to bravely list our current Best Practices for the mobile magazine that I know you’re all going to publish, if you’re haven’t already. Tomorrow someone might invent something new that blows away a previous Best Practice, so this is obviously an evolving list.

What is Tablet Publishing and How Is it Affecting Magazines?

Digital magazines come in all shapes and sizes. We recommend web magazines, because they adapts to any device, even tablets. But a digital magazine app is most native to tablet publishing because every tablet comes with a digital newsstand of some type; a place where the user can plop down on the couch, find a magazine they like, download an issue, and read it.

Ideally, they’re flicking through the pages, as opposed to flipping through a print magazine. The experience is similar, although nobody goes around creating catchy t-shirt sayings with “I love the smell of old tablet magazines” printed on the front.

5 Key Consumer Stats for Your Tablet Publishing Plans

As part of a smartly executed multiplatform strategy, tablet publishing is a profitable enterprise built on cross-device content practices, good design principles, and making sense out of industry trends. Recently, eMarketer posted a spate of consumer statistics from tablet study after tablet study. Let’s take a look at five of them.

Mequoda Group’s new Digital Magazine Market Study shows industry and consumers still getting a feel for new technology

In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and more orders overall for all of the Mequoda clients who use it.

Also profiled is LED magazine, with a website, print/PDF edition and app edition. This case study demonstrates how much discreet advertising inventory can be generated in the new digital age.

Finally, the report takes a look at The New Yorker, which bucks the trend to either charge different prices for discreet products, or to use universal pricing, by offering three separate products, but all at the same price.

Tablet Statistics Show that Mobile Magazines Are Here to Stay – and Getting Stronger [+Video]

Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from the brink of destruction. Mequoda noted as early as 2011 that digital magazines had already become solidly profitable, led by Hearst Magazines and other forward-thinking publications such as The Economist.

Proven Digital Magazine Publishing Secrets Revealed in New Free Handbook

January 10, 2014 – BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has just published his second free handbook, Digital Magazine Publishing: Digital Publishing Tips for Creating Digital Magazines in a Tablet Magazine Publishing World.

Video Email Marketing Drives 29% More Clicks

Adding video to email will increase your email marketing click through rates
Video has always been a part of Mequoda.

For years it was our twice-monthly webinars, which we’ve since uploaded (our retired ones) as blog posts. As I write this, we’re loading 15 new video modules into our digital training product, Mequoda Pro. In July, we added

Mequoda Tablet Study Video Answers: What Do Digital Readers Want?

Mequoda’s 2013 Tablet Study has been making the rounds in the industry, especially because it surprised a lot of pundits. Why? First, because we’re the first researchers to ask respondents about access to a tablet, rather than ownership. What with family sharing and all, we found that a whopping 55% of respondents have access to a tablet – not the 20-something number most studies reveal.

The Netflix of Magazine Subscriptions Now Has 100ish Titles

Next Issue, basically a Netflix for magazines subscriptions, now has over 100 titles. For $14.99 a month people get access to about 93 different publications and growing quickly. Bloomberg Businessweek, People and The New Yorker are just few of the publications available on the service. Their platform works on tablets and PCs. StackSocial, an eCommerce platform for tech publishers, is offering a two-month subscription to Next Issue Premium for free.

Newspapers Decline as Magazines Rise

According to PwC, as reported by Subscription Site Central, “The US newspaper industry is expected to decline by 2.5% over the next five years, while the music and consumer magazine industries are holding steady, and the business-to-business information market is expected to grow by 2.5%.”

Specifically, the 2% adoption rate of digital magazines will soar to 12% by 2017. We said a little something like that in our Tablet Study, just saying.

Mequoda Week in Review for June 10-14th, 2013

It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much of a warning.

In the days immediately before and following the release of Penguin 2.0, many of our Gold Members clients expressed concern about what exactly …

$3 Billion: Get Yourself a Piece of the Digital Magazine Action

The Internet is swimming in articles and blogs in which pundits opine that the tablet revolution isn’t that big a deal for the magazine industry. Nothing to see here, they say. Move along. One blogger even cites one of our very own tablet study statistics – that only 26% of tablet users prefer digital to print magazines – as proof that the tablet is merely a flash in the pan.

Mequoda Weekly: May 27, 2013 – May 31, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

The Tablet: Key to Your Online Empire, Not Just Your Digital Magazine

With all the talk about tablets and digital magazines these days, it’s tempting to think of the desktop or laptop, and the website you worked so hard to establish back when those were your only options for publishing on the Internet, as buggy whips – soon to be obsolete.

After all, our 2013 Mequoda Tablet Study found that a full 55% of respondents own or have access to a tablet. Yes, that means you’d better be building a digital edition of your publication.

Mequoda Weekly: May 20, 2013 – May 24, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Tablet Study Shows 62% Read Email Daily on Their Tablets

Everybody checks their email daily. I’m one of those millennials that stereotypically uses my phone as an alarm clock and checks my email before I even roll back the blankets and crawl out of bed in the morning. Personally, I find urgent morning emails a great incentive to wake up!

Mequoda’s 2013 Tablet Study Predicts Internet Users Will Prefer Digital Magazines to Print by 2020

23% of tablet users currently prefer to read digital magazines on their tablets as opposed to print — by 2020, 65% of all U.S. Adult Internet users will feel the same way

Digital Magazines Dominate by 2020

Did you ever think that consumers would prefer digital magazines over print magazines? We do, and we think it’ll happen within the next seven years.

And that judgement isn’t even based on speculation.

We just completed our first annual 2013 Mequoda Tablet Study, which revealed that in 2013, 55% of internet users own or have access to a tablet.