Tag: taunton

When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine media companies in your niche. Comparing a niche magazine to a general-interest publication will leave you empty-handed in the idea department.

12 ways to make an old magazine article new again through content recycling
The VP of The Taunton Press was quoted a few years ago as saying, “We can’t afford to pay for content if it’s going to be a one-time use.”

But yet twenty to thirty years ago that’s all content ever was: one time use. There

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what consumers are willing to pay for are establishing themselves.

Magazine covers can make or break sales on traditional and digital newsstands – are you leveraging current subscribers for input?

I subscribe to magazines and email newsletters of magazines for dozens of publishers. As part of our research, we are always keeping an eye on what’s going on with general interest publishers and niche publishers alike.

One

Bryan Welch’s successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle when it comes to the Mequoda Method and multi-platform publishing, which itself has become the predominant piece of publishing success. Publishing events scale well: It

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.

The New York Times continues to lead the transformation of the subscription publishing industry. In the next few months, they’re rolling out a brigade of new multiplatform publishing products that are focused on producing higher profit margins, rather than solely focusing on revenue. As the leader of the pack, they generate the largest percentage of their revenue (56%) from their readers.

“We can’t afford to pay for content if it’s going to be a one-time use,” stated Jay Annis, VP of The Taunton Press speaking at the Act 4 Publishing Event at the Magazine Innovation Center at Ole Miss.

Publishing Executive has the full report on Jay Annis talk on content optimization and recycling. Linda Ruth writes, “Annis was there to articulate Taunton’s proactive approach to content in a time when the costs and monetization of content are proving challenging to many publishers. Taunton’s solution: To optimize the content through all the products that will serve its audience.”

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City.

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.

Bo Sacks tells the independent magazine industry why they shouldn’t panic

Don Peschke, founder of August Home Publishing, discusses how his company is meeting its mission of “surrounding our customers with service”

With traffic and sales doubling in the past year, Taunton’s Janine Scolpino discusses some keys to membership website success

It’s the time of year where your print counterparts are busily taking advantage of the holiday spirit, but what is your online business doing this year to increase sales or subscriptions?

If you’re an experienced online publisher, you certainly have an upsell at the bottom of every order or email subscription confirmation page. But in the season of gifts, why not upsell your customers to a gift subscription or product? One of the publishers we refer to below has found a way to link renewals to gift orders, while others have opted to offer complimentary gifts to the gift-ers instead of the gift-ees.

Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking.

A few years ago, they started publishing special newsstand editions, which they now do seven times a year. Most are created from repurposed content from the magazine.

They have been producing video for 20 years and with the advent of DVDs, finally turned a profit on their video content. They also have a membership website at FineWoodworking.com.

They are now putting more emphasis on the advertising component and plan to use the same multiplatform model (or a variation of it) for their other brands

A few years ago, they started publishing special newsstand editions, which they now do seven times a year. Most are created from repurposed content from the magazine.

They have been producing video for 20 years and with the advent of DVDs, finally turned a profit on their video content. They also have a membership website at FineWoodworking.com.

Bristol, RI August 10, 2006 – Publishing luminaries from the B2B and B2C sector will gather in Boston on September 14 & 15, 2006, to share tips, techniques and secrets for transforming their single media brands into niche media empires at the third annual Mequoda Summit.