Bristol, RI August 10, 2006 – Publishing Luminaries to Gather and Speak in Boston on September 14 & 15 for the Mequoda Summit 2006
Publishing luminaries from the B2B and B2C sector will gather in Boston on September 14 & 15, 2006, to share tips, techniques and secrets for transforming their single media brands into niche media empires at the third annual Mequoda Summit.
Summit attendees will learn how to turn their special interest newsletter, magazine or book into a multi-million dollar niche media empire. Attendees will learn how to create new online revenue streams, sell more print products online, and build more profitable websites. Attendees with understand the strategies that differentiate successful online publishers from their competitors.
“For many publishers, the last few years have been hit-and-miss when it comes to figuring out how to market their information products on the Internet,” says Don Nicholas, Editor and Managing Director of the Mequoda Group.
“And not every publisher got the same results—or used the same models or methods to market their publications online. A lot of expensive lessons have been learned by the pioneering publishers who’ve unlocked the secrets to making Internet marketing profitable for selling information products online, and the Mequoda Summit will reveal those secrets,” says Nicholas.
The summit will include more than 21 information-packed sessions and panels, led by over 25 of the industry’s leading publishing professionals. Session titles include “How to Transform your Book, Magazine or Newsletter into a Niche Media Empire,” “How to Hire, Organize, Integrate and Retain New Media Professionals,” “How to Create Best-Selling Special-Interest Information Products,” “How to Create, Market & Run Executive Level Conferences,” “How to Start and Run an Effective Search Engine Optimization Program” and “Managing Email Subscriber Customer Lifetime Value.”
A partial list of confirmed faculty members and speakers include Diana Allwein, CMO of Taunton Press, David Baum, Publisher of Golf Odyssey, Robert W. Bly, Copywriter with CTC Publishing, Cindy Carter, President of FDA News, Rodney Friedman, CEO of University Health Publishing, Clay Hall, CEO of Aspire Media, Bill Lederer, CEO of Socrates Media, Sue Roman, CEO of Taunton Press and Karen Saltser, General Manager of Real Simple.
To learn more about the Mequoda Summit, please visit www.MequodaSummit.com or contact Kim Mateus at Kim@Mequoda.com or (800) 901-3556.