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Tag: text links

Text Links are links in editorial or navigation that lead to a Rapid Conversion Landing Page and are the best form of persistent conversion architecture. They are subtle, yet very effective ways to drive traffic to your Rapid Conversion Landing Pages with the ultimate goal of increasing your email database circulation. They can also be used to direct traffic to an advertiser's landing page.

25 Email Design Best Practices for Publishers for Mobile and Desktop

It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience.

How Does Your Email Capture Rate Compare to Other Publishers?

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through your website in a 30 day period. Your goal is to capture email contact permission from your website visitors by making generous offers that include free incentives.

The Art of Writing Killer Inline Text Ads to Build Email Circulation

Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the dead center of all your articles and invite your website visitors to download a free product that will get them on your email list.

12 Ways to Convert Website Visitors into Email Subscribers

The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers. Not to say that they don’t also use ample space on their website to sell new magazine subscribers, they’ve just also spent the time to build their website appropriately so that web to email conversion is a cinch.

Website Architecture vs. Web Design – Which Comes First?

Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a “buy now” button, or an email subscription form. It refers to the function of your website and its webpages. It does not refer to the colors on your website or your CSS stylesheet, but the actual structure of your website and its purpose.

Every page of your website should have intent. For example, before you “design” a page, create its structure. An article page includes a page title, URL, headline, subhead, body copy, and sometimes a photograph. Additional SEO elements include a meta title, a meta description and tags. These elements all contribute to the architecture of an article page.

Website Affordance and Usability Tips To Make Users Feel Smart

Want to know a great way to confuse, distract and drive away new users? Design a website like a print ad. Go ahead, throw underlines under things that aren’t hyperlinks. Overdesign your button graphics so nobody knows that they’re clickable. While you’re at it, make it as hard as possible for someone to figure out how to get from one page to the next.

Magazine Platforms Aplenty: Facebook, Apple, Google, and More

Magazine platforms mean everything to your business model, which means they mean everything to ours, too. We’ve built our business on multiplatform publishing, which includes everything from a portal to social media to events to ecommerce content strategy.

Now, magazine platforms have taken on an entirely new dimension. Is it just us, or does Apple Newsstand seem antiquated these days? With that company, Google, and of course Facebook jumping in to the game, the temptation is for digital publishers to just hand over all content and call it a day.

But, of course, you can’t do that. Your approach must be much more nuanced and considered. After all, why do these services want your content so bad? Because it’s worth a lot of money!

Increase Magazine Subscriptions With One Simple Trick

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.

10 Types of Landing Pages and Knowing When to Use Them

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve.

The Best Paid and Free Press Release Sites

On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities for inbound links and the SEO benefits required to get a landing page ranked well in Google.

Since Google now holds us responsible for the inbound links that come to our site, we decided to update our annual guide to the best paid and free press release sites by completely eliminating the sites with low SEO scores. What started out as a 50-something list is now down to just nine.

Readers of Digital Magazines Demand Readable, Scrollable Text

Readable text, scrollable text, links to websites, embedded video, back issue archive, vertical swipe, copy and paste capability, content bookmarking, relevant advertising, general advertising, and companion print magazine. Which functions rank most highly on your wish list for digital magazines? More importantly, which ones do you think might rank most highly for your readers?

41 Ways to Build Email Circulation Forever [+ Video]

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you

Mequoda Weekly: March 18th, 2013 – March 22nd, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Best Landing Page Designs Depend on More than the Designer

Deploy your words to make landing pages more powerful

The best landing page designs aren’t about design.

OK, they’re sort of about design. I know that my copy can enhance and work with the design, or it can put the reader off the product featured in even the best landing page designs.

Landing Pages that Rock your Customers’ World

For successful landing pages, best practices are mandatory

At Mequoda, we never guess. Over many years of testing, we’ve developed proven best practices for just about everything. In fact, when it comes to landing pages, we have 12 of them. You can test these elements over and over, removing some or adding others, but in the end this even dozen will help you create landing pages that consistently deliver the desired results, whether it’s a sale or a conversion of some kind to gain an email address.

Top 10 Email Marketing Tips & Advice of 2012

Below is a list of our top email marketing tips and advice from 2012 chosen by how high they rank on Google. The top 10 list is composed of our own tips with some advice from other top bloggers as well. If you’re only going to read one email marketing post all year, this is most definitely the one. Email marketing is a major part of mostly any business, so make sure you take a look to see if any of these articles underneath catch you’re eye.

Improving Content and SEO

Need more ideas for better SEO? Search Engine Watch is a great place for endless amounts of info on all of your SEO needs. From tips on creating better content to latest news on everything SEO, Search Engine Watch is the place to be. Below are a few articles from them on different aspects of SEO. If your looking for improvements but not sure what you need to improve, scroll around search engine watch and I’m sure they will have something that will catch your eye.

Using Good Journalism to Build Your Email Marketing List

With balanced content, audience members will be more apt to sign up for updates through email newsletters

Google’s Penguin update, which rolled out in late April, brings a major question to mind: how balanced should my content creation be?

As we’ve seen, Google is hitting some websites hard, making them lose significant amounts of search traffic in the process. And in some of these instances, it doesn’t appear that black hat SEO is present. It does seem however, that Google is forcing content creators and digital publishers to go out and do a better job as a journalist.

SEO Blogging Tips for Audience Development

10 tips for developing findable content

An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.

As any audience development professional will tell you, SEO is one of the most important components of developing an audience development blog. Below, I’ve listed a collection of SEO blogging tips that will help you better understand the process of driving targeted traffic to your website. The majority of these tips will be discussed in more depth during our Playing Nice with Google Penguin webinar, which shares key insights on avoiding penalties associated with Google’s recent algorithmic changes.

Playing Nice with Google Penguin

In 90-minutes, experience seven ways to avoid getting punished by Google’s recent algorithm changes in this new webinar

Tips for Selling Ads on Your Website…

Selling ‘Solutions’ Can Bolster Your Advertising

I noticed this in today’s New York Times article on IBM’s naming of Virginia Rometty as their next chief executive: IBM “’is selling business solutions, not just products,’ said Frank Gens, chief analyst for the technology market research firm IDC. ‘Rometty has been at the forefront of that effort.'”

It made me think back to Donna Jefferson’s presentation at SIPA’s annual conference in June: 5 Steps to an Advertising Gold Mine. Jefferson (pictured left), whose very successful Chesapeake Family website is totally ad-driven, listed her second step as What Do Advertisers Demand. Her first answer? “Solutions to their most vexing problem.” After that, she said:

The #1 Reason Why Local Newspapers Should Reconsider a Paywall

The future of web advertising for newspaper publishers depends on getting more traffic

Now I’m not here to say whether or not a giant publisher like The New York Times should have a paywall or not. If they end up losing revenue, they’ll take it down. If they make more money than before, they’ll keep it up. According to a prediction in one of my previous posts, they’re likely to make upwards of about 60 million dollars with their new structure.

No, this warning is for the little guys. The little local newspapers who don’t have the budget to build a million dollar paywall around their content.

Click This: 4 Tips for Creating Better Buttons & Text Links

How to create links and buttons on your landing page templates that users want to click

There is not a more common problem with landing page marketing, than designers who can’t take a user from the story to the sale.

Links and buttons are the vehicles that allow a prospect to navigate your landing page. Your objective should be to make them as easy as possible to understand and use.

Regardless of how long your sales letter landing page is, or how many “order” buttons you imbed in the copy, clicking on the link or button should bring the user to a simple, easy-to-follow order page. Too many order options for too many offers and products can be confusing. And the confused mind always says “No!”

Website Button Best Practices + Free PSD Button Templates

Website design guidelines: Start with some website button best practices and finish by downloading some for yourself

When designing a website, one of the most important aspects we look at is usability. And when we launch websites, we always conduct usability testing, asking testers to perform a set of tasks to see how easily they can get through them.

Buttons on websites can be interpreted in so many different ways and can often be the most confusing element on a web page.

Audio Podcast on Landing Page Templates Released

Discover seven landing page templates and landing page lingo in this new audio podcast

Download a free digital copy of our Landing Page Templates: Seven Landing Page Templates and the Language Used on Them audio podcast now.

Landing pages are a favorite topic of ours. We have researched different types and discovered how to create the most beneficial landing pages for online publishers.

Five Common Search Engine Optimization Mistakes

An easy fix for the top five SEO mistakes

These innocent mistakes may be costing you the highest price of all – better search engine ranking. If you want to move up the ranks double check these five points:

Search Engine Optimization Tip #1 – Think like your customer. Search for keywords and phrases your customers use, not just industry terms. For example, we use the phrase rapid conversion landing page or RCLP, but our customers may use squeeze page, email capture page or lead capture page. It would be foolish on our part to not include those keywords as well.

Search Engine Optimization Tip #2 – Plural or singular. Don’t overlook using both of them. They are different, each with their own search volume.

6 Tips To Get More From Affiliate Sales Programs For Subscription Websites

Better guidelines for setting up and running an affiliate sales program

The key to a successful affiliate program is to give your affiliates as much incentive as possible to sell your product. The more free marketing materials you hand out, the less effort your affiliates will need to put in and the more likely they’ll be to promote you.

Here are six tips for making the publisher to affiliate relationship even better:

Communicate regularly. Affiliates are more likely to stay active in your program if they hear from you often. Send out a monthly email with news about your latest products or other offerings.

Dedicated Landing Page Templates

The sole purpose of a dedicated landing page is to get that order.

Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They may attract organic traffic, but are dedicated to converting traffic, regardless of the source.

Generally traffic arrives at dedicated landing pages via links from sources the publisher controls, such as PPC (pay-per-click), affiliate advertising, or paid advertising.

To date, the Mequoda research team has identified six unique variations on the dedicated and hybrid landing pages:

Want to Increase Sign-ups for Your Membership Website?

How to use paid and earned media to build your membership website

Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason – paid media works. And it’s often easier to buy website traffic than to rely on earned media.

Basic paid media sources for building your membership website:

Top 10 Free Press Release Sites

It’s time for our annual press release website update.

This year we’ve narrowed our selection to a top ten free press release websites. SOme of them also offer extra features if your willing to pay for the upgrade. The first four are the press release sites we use most often.

Understand the Language of Landing Pages for Free from Mequoda Group

This free report from Mequoda Group will teach you necessary components and the lingo behind successful landing pages

(Nationwide)—Every page of your website is a landing page, especially in modern times when search engine optimization plays a big part in how websites get ranked. Since visitors may enter your website from any page, you should include conversion architecture throughout your entire site if you plan on converting website visitors into free email newsletter subscribers.

The following components of landing pages should be considered and utilized to their fullest if you want to have the power to convert website visitors into email subscribers. These include:

Website Design Review of the Huffington Post

See how this popular news website scored on the Mequoda Design Scorecard

Building Email Circulation

This revealing Mequoda/SIPA Webinar Offers 41 Sources You Could be Using to Increase Website Traffic & Attract Qualified Email Subscribers

Notes & Quotes from Mequoda Summit Boston 2009: Website Conversion Architecture

One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from multiple places on your website.

Maximize Revenue with your Website Advertising Inventory

Have you ever wondered why some publications — both print and online — enjoy a wealth of advertising support, while others — perhaps yours — barely show a respectable profit?

5 Ratios All Online Publishers Must Measure

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue

Organic Landing Page Templates: The Glossary Index Landing Page

Glossary Index landing pages capture user’s interest with specific terminology

A landing page is the first page a user sees when entering your site, and a user can enter and “land” almost anywhere. Therefore, every page on your website is a potential landing page, even the glossary index.

The glossary index landing page, as the name suggests, is a glossary on a website that lists dictionary-like definitions of words, phrases or concepts.

Dedicated Landing Page Templates: Rapid Conversion Landing Page

Rapid Conversion landing pages drive website traffic 24/7/365

When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots of bolding and italicizing, strong headline?

That’s one design for a landing page, most likely a rapid conversion landing page or email capture page. Rapid conversion landing pages are used to entice a user to enter a low-risk (also known as a low-friction) transaction. Either with a free offer or delayed payment option (a bill-me-later offer).

Organic Landing Pages: The Author Index Landing Page

Use Author Index landing pages to create a directory of your author landing pages

Looking for keyword phrases to boost your results in search engines? How about a name?

If you’re looking for quick ways to build your page count and add content that is easily indexed by search engines, don’t forget your authors and editors.

The author index page is a list of all the writers contributing content to the website, much like a contributor’s page in the front of many magazines. These pages came into existence when publishers noticed that a lot of website traffic was arriving via organic search of their website’s authors.

How to Sell Online Advertising to Print Advertisers

Three steps for turning a print advertiser into an actively engaged and enthusiastic component of your marketing campaigns.

Every Page is a Landing Page

Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page is just one type of page. When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots of bolding and italicizing, strong headline?
Sure, that’s one design of a landing page, most likely a rapid conversion landing page or email capture page. Or maybe it’s a salesletter landing page selling a single eBook.

Upsell Landing Pages

Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the process that acknowledges a prior transaction. They are highly effective when properly executed delivering conversion rates as high as 20 to 30 percent, depending on the offer.

Text Links

Text Links are links in editorial or navigation that lead to a Rapid Conversion Landing Page and are the best form of persistent conversion architecture. They are subtle, yet very effective ways to drive traffic to your Rapid Conversion Landing Pages with the ultimate goal of increasing your email database circulation. They can also be used to direct traffic to an advertiser’s landing page.

Sales Letter Landing Pages

Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These same letters are often used in email and postal direct marketing programs.

Rapid Conversion Landing Pages

Rapid Conversion Landing Pages are used to entice a user to enter into a low-risk (AKA low-friction) transaction. This type of landing page is used when there is no cost to the user (a free offer) or when payment is delayed and includes options (a bill-me later offer).

Glossary Landing Pages

Glossary Landing Pages are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator is making the decision to link to your website). This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

Dedicated Landing Pages

Dedicated Landing Pages: Rapid Conversion, Sales Letter, Upsell, Access Challenge, and Priority Code. Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are dedicated to converting traffic, regardless of the source.

Directory Landing Pages

A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator is making the decision to link to your website). This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

Article Landing Pages

These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator is making the decision to link to your website). This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

Access Challenge Landing Pages

Access Challenge Landing Pages are the landing pages that a user encounters when trying to access premium (member-only) content from a site for which they are not a member, or for which they are not signed-in.

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