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Tag: the huffington post

Audience Development Through Personals, Opinions, Videos, and Mobile

We begin with The Huffington Post, which has shuttered one of its audience development tools to focus on other ones. MediaPost reports, “The Huffington Post announced it would discontinue its Contributors Platform, launched in 2005.”

Website Redesign and Newsroom Changes Come to Major Publishers

Huffington Post’s website redesign digs towards tabloid roots; The Economist slowly redesigns its site; The Boston Globe sets to reinvent its newsroom
A website redesign can have a major impact on a publication, especially if the new site incorporates subscription options or enhanced audience development strategies.

We begin today with a website redesign from Huffington Post, which

Content Strategy Looks at Ads and Newsletter-Only Content

New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy
Which content strategy works best, ads on a publisher’s website or ads on social media? We begin by looking at a story from AdWeek, which is reporting on a study from Neuro-Insight that

Should You Use Google AMP Pages? If You’re a News Publisher, the Time is Now

Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications
According to Rank Ranger, who has been tracking the presence of Google AMP pages in mobile search results, only a quarter of pages that ranked in Google’s Top Pages were AMP pages at this time last year. It

The Many Shades of Publishers Using a Paywall Model

The paywall model comes in many shapes, sizes, and flavors and all can be profitable for publishers when the content is good.

A recent article from Mediapost claims 40% of millennials personally pay for news (print or digital). Pay for news, you say? We think, when looking at the ratio of print to digital, that many of

Google Publishers: Accelerated Mobile Pages a Success So Far

Google publishers are embracing AMP, but some have questions; plus, niche publishing on Facebook and a glimpse at a top-tier social media strategy in action
When it comes to Google, publishers are always ready to devote resources to maximize its promise, as they should be. The search and digital services giant operates with greater transparency than

Native Advertising Trends: FTC, HuffPo, Scripps, and More

Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned way — that is, via marketing dollars — while flying relatively under the radar of those big, bad ad blocking defense systems.

Branded content has been gaining steam for a while, even if it just has a fancier name for advertorial. We’ve been watching closely, and so, too, has the Federal Trade Commission, of course. Now, finally, we have official guidelines from the FTC, just as the demand for native ad campaigns is reaching unprecedented levels.

AdAge covers that development and much more in several recent articles about native advertising trends.

How Publishers Can Use Facebook Instant Articles

Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them
Ever thought magazines would be placing native ads on social networks? Me either, and that’s not exactly happening just yet, but it’s an interesting thought, right?

Back in May, Facebook launched Instant Articles , a content publishing platform within

Niche Content: How One Major Publisher Is Playing It

There’s no doubt that niche content is the name of the game, at least if you’re playing the game using the Mequoda Method. But digital magazines can’t expect to slap a few enthusiast articles up on a homepage and wait for the money roll in. Rather, online publishers must stay vigilant in repurposing content, developing a content distribution strategy, and cultivating audience via social media and other platforms.

Media and Publishing Updates: Branded Content, Facebook, and Big Moves

There aren’t many industries as exciting these days as media and publishing, which rivals even the tech sector for growth opportunity.

Each week brings with it a new advancement, revenue stream, and shakeup. For every failure, there are that many more successes – or at least startups. The revolving door has never swung around faster or more frequently. As brands strive to become publishers and social media platforms strive to become everything to everyone, content is not only king, it’s ascending to emperor of the galaxy. The industry news can be hard to keep up with!

Luckily, we have sites like MediaPost to make sense of it all. Let’s take a look at some of their recent coverage on hiring trends, Facebook’s appeal for at least one legacy publisher, and the latest mergers & acquisitions.

Digital Magazine Design Features: Progress Bars, ‘Read More’ Buttons, Ad Blocking

Digital magazine design is evolving nearly as fast as digital magazines themselves, because digital magazine design plays a huge part in defining digital magazines. Publishers continually implement new features to enhance reader experience, increase viewability for advertisers, and stay current with the shifting demands of the industry.

Publishing Technologies: Best Practices From Top Digital Magazines

Are you making the best use of publishing technologies? Do you ever wonder how other digital magazines are doing it? Digiday recently took a look at how six big publishers are handling the tech challenge. In addition, they examine how Time Inc. digital has evolved since spinning off from Time Warner last year. Plus, an article on what impact video is having on the line between editorial and advertising. Let’s get right to it this week with some high-quality coverage!

Digital Publishing News: MSLO, Real Simple, PMC, Fortune Mag, and More

We’re starting the week off with a healthy dose of digital publishing news from both sides of the Atlantic: mergers & acquisitions, platform considerations, and personnel moves. We monitor industry trends from the best sources so that you can track them in your periphery and inform your approach while focusing on the most important thing: your product.

Multiplatform, Mobile Setting the Pace for Publishers

Ask any publisher about the industry’s top trends, and it’s likely the majority of their responses will start with the letter “M.” Multiplatform, mobile, and metrics, to name a few. These are a few of our favorite things, as it happens, so we’re excited to share several recent Digiday articles that address these emerging issues.

App Publishers Experiment With Products, Tackle Problems

App publishers are on the cutting edge of multiplatform media, but with great power comes great responsibility. Software changes, shifts in consumer tastes, and evolving devices and platforms all pose opportunities as well as frustrations for publishers maintaining their places in audience’s hearts. So, how to stay ahead? Talking New Media takes a look at the approaches of legacies and startups in a handful of recent articles.

Platform Publishing News: Of Juggernauts and Jobs

Digital platform publishing is credited with having ushered in an ongoing golden age for media, and the latest industry developments are doing nothing to dispel this notion. Four recent articles from Advertising Age reveal how the current social media and mobile content push is shaping companies’ plans for the future.

New Esquire Paywall Launches

Esquire has launched a new paywall featuring “The Falling Man” from 2003’s story of the September 11th attacks, reports The Huffington Post.

How Digital Publishers Approach Native Ads

Native advertising can be problematic for some, but other publishers are devising strategies to deal with native, reports Digiday.

The Huffington Post has dealt with native advertising by developing sections for brands, including Johnson & Johnson, Chipotle, and NRG Energy.

Shareability, Other Social Qualities Among Publishers Ranked

MediaBistro.com’s 10,000 Words blog reports that analysts at Shareablee have released their rankings for publishers’ social media performance. The June list is the company’s first in what will be a monthly service for advertisers and other interested parties.

Time Magazine Facebook Strategy Intensifies

Time.com is playing Facebook like a fiddle, growing its Likes by 44% to 5.4 million during the past three months – in the process outpacing the likes of BuzzFeed, The Huffington Post, and NPR.

Lauren Pedersen: Publishers Need Audience Management Platform

Lauren Pedersen, president of global marketing for Cxense, wrote recently in a column for Digiday that publishers are ceding too much control of their audience data to third parties.

AOL Hopes Personalized Homepages Will Help Publishers

AOL plans on tailoring its publishers’ homepages to individual readers’ tastes, preferences, and habits without overstepping privacy lines, according to Journalism.co.uk.

Vanity Metrics Count When It Comes to Social

While Digiday is careful to point out that content still trumps follower counts, it also reminds us that publishers need as many arrows in the quiver as they can fit to promote that content.

No Comment? Sites Work Toward More Positive Comment Sections

Digiday reports that fed-up publishers are being proactive in addressing what for many are the scourge of the Internet. Some, like Popular Science magazine, have ditched such features altogether, while others are attempting to reshape them. The Chicago Sun-Times, for instance, has shut down its comment section until it can devise a more, shall we say, pleasant system.

Will It Soon Be Illegal to Photoshop Ads?

The answer to that question is no, but federal lawmakers will indeed be keeping a closer eye on magazines in the future.

Earlier this month, a congressional briefing titled “Truth in Advertising: The FTC’s Role in Protecting Consumers From Photoshopped Ads” took place on Capitol Hill in anticipation of H.R. 4341, or the Truth in Advertising Act. The bill is co-sponsored by Ileana Ros-Lehtinen, R-Fla.; Lois Capps, D-Calif.; and Ted Deutch, D-Fla.

Publishing Innovations Highlight WMMA Report

Publishers are literally sowing the seeds of innovation, according to the Worldwide Magazine Media Association.

As an example of magazines getting creative to gain purchase in the ever-shifting industry landscape, the WMMA cited Belgian magazine Humo’s inclusion of seeds in the pages of a 2013 issue. Humo encouraged readers to bury the pages, and those who did were rewarded with flowers eight weeks later.

Time’s New Digital Publishing Strategy

Time Inc.’s split from parent company Time Warner isn’t the only big move the company is making. They are also tearing down the wall between editorial and the business side of publishing. Christine Haughney writes, “The newsroom staffs at Time Inc.’s magazines will report to the business executives. Such a structure, once verboten at journalistic institutions, is seen as necessary to create revenue opportunities and stem the tide of declining subscription and advertising sales.” This is a substantial move to embrace native advertising and other marketing services that can generate revenue.

Harper’s Online Goes Mobile

Harper’s Bazaar online has received a makeover. minOnline is reporting that the Harper’s Bazaar website has been redesigned for speed, responsiveness and editorial. Steve Smith writes, “Much of HarpersBazaar.com is now shoppable, with e-commerce offerings throughout. Sharing opportunities have been streamlined, especially for Pinterest.

No Page Rank For You

Matt Cutts, head of search spam at Google spoke at Pubcon yesterday and have some very interesting things to say about Google Page Rank. Danny Sullivan from Search Engine land writes, “Speaking at Pubcon today, Cutts explained that the “pipeline” to send PageRank updates to the toolbar is broken.

Meredith Goes Big With Video In 2014

The New York Times is reporting that Meredith will be creating five new video web series in 2014. They’ll debut under a new division called Meredith Originals. Stuart Elliot writes, “Each Web series will run for 12 or 24 episodes, based on sponsorship levels, and will be distributed through the Meredith Digital Network of sites.”

Native Advertisements Are A Digital Publishing Trend

Native advertisements have become very popular with all kind of publishers. Below is a quick look at this recent digital publishing trend.

Wait, Who Bought Newsweek?

Even though Jeff Bezos’ purchase this week knocked them out of the spotlight, a relatively unknown company, IBT, publisher of IBTimes.com bought Newsweek. What nobody is failing to mention in their news reports is that when they Tweeted about the acquisition, they only got one re-tweet and it was from someone else at IBT. So, if you measure popularity by Twitter influence, these guys are relatively unknown even though their company does have a cool 19k followers.

Publishers Must Disclose Sponsored Content – Google Says So

Google recently let publishers know that they’ll be scrutinizing advertorial content more closely in the future. Publishers need to make it abundantly clear to readers as to which pieces of content are sponsored. So how are other publishers handling this?

Digiday investigated how four digital publishers are disclosing sponsored content to their readers. One publisher they looked at was MIT Technology Review. “Technology Review has a devoted URL to its sponsored content guidelines and in clear language explains that material from advertisers is always unambiguously labeled, and the sponsor is always clearly identified,” writes Digiday.

Website News: Is a Hybrid Website Your Next Move?

A hybrid website can be many things to a large online audience

Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a subscription website that meets the expectations of their audience members. On the other hand, a hybrid website is a place where content can be optimized and products have be sold through e-commerce methods.

Any good hybrid website should have content and e-commerce, optimized landing pages, and subscription access, while being set up for data collection through analytics programs.

On SOPA, Small Meetings and Small Businesses

Small Gatherings Present Large Opportunities

On the Huffington Post site yesterday, Zach Carter wrote about the decision of Sen. Marco Rubio (R – Fla.) to withdraw his support from the proposed SOPA and PIPA bills. Rubio, one of the first senators to support the bills in the spring, posted his ultra-serious statement about not understanding the bill’s “technical workings and potential problems” on Facebook of all places.

Crowdsourcing Content: Why & How to Get More Guest Blog Posts

Since Mequoda launched eight years ago, our belief that free is what sells hasn’t changed.

In fact, our entire system and those of our clients are based around the Long Tail strategy, which we’ve developed into a system to that focuses on giving away valuable content in order to gain the trust of future buyers.

When Chris Andersen wrote The Long Tail so many years ago, he already knew what was to come in the online publishing world:

“There will always remain a division of labor between professionals and amateurs. But it may be more difficult to tell the two groups apart in the future.”

SIPA Member Articles Reach for the Stars

SIPA Members Appear in Popular Media Outlets

It’s not often that you see Justin Bieber and Charlie Sheen headlines above SIPA member articles. But that’s apparently what can happen when you post an article on the Huffington Post. Sean Smith, director of marketing for InfoDesk, published a direct/viral marketing article on huffingtonpost.com this past weekend, and when I just brought it up, Smith’s small headshot falls right under Justin kissing Selena Gomez and Charlie sort of apologizing. (Oops, now it’s Lindsay Lohan.)

Cleverly, Smith began his marketing article with a reference to the Oscars and specifically “The Social Network.” “This film actually shows how Facebook went from being just an idea to a viral marketing phenomenon that convinced 500 million people to change their online behavior. Forever,” he wrote. “…They didn’t bother trying to get every email address at Harvard; they knew they didn’t need to. Somehow they understood that it was better to reach the trendsetters or influencers. The rest would follow.”

3 Lessons They Didn’t Teach You in Blogging School

Online publishing tips for forward-thinking editors and marketers

It’s 2011 and most colleges are only beginning to teach their marketing students social media. If you’re an editor who went to school for journalism, you’d still have a hard time finding any type of curriculum that combines the editorial and marketing skills it takes to be an online editor these days.

Luckily, our friends in the field are being tossed to this conference and that conference trying to update older editors in order to keep them updated with the newest trends and techniques. Still, some editors use their own time to learn SEO, social media and other online marketing techniques simply to stay ahead and make themselves invaluable to the companies they’re at.

New GAP Logo Debate – Successful Internet Marketing Strategy?

Whether you love it, hate it or don’t care, you are going to hear about.

Last week GAP quietly unveiled a redesigned logo. The old logo, in use for over 20 years, is iconic. Love it or hate it, the new GAP logo has caused quite a commotion on the Internet, causing rumors of a hoax to abound.

This could be one the best Internet Marketing Strategies ever attempted. What a great example of viral marketing. Check out the statement from corporate on GAP’s Facebook page, which already has over 1,000 fan comments:

Week In Review: June 1st, 2010 – June 4th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Website Design Review of the Huffington Post

See how this popular news website scored on the Mequoda Design Scorecard

Wall Street Journal Media Pyramid Case Study

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?

Top 20 Online Publishing Books to Read in 2009

How does a book make our list of “Top 20 Online Publishing Books”?

Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business.

Online Publishing Book Review: The Huffington Post: A Complete Guide to Blogging

An important part of your online publishing strategy is to constantly create new content. This can take many routes. Some online publishing activities we recommend are: ezines, email campaigns, newsletters, and blogging.

Vote in the 2nd Annual Open Web Awards

Widget for voting in the 2nd Anual Open Web Awards 2009

Amazon’s Kindle, a wireless reading device, is sure to catch fire with early adopters.

But how will Kindle arouse long-term consumer interest when the Sony Reader hasn’t? The answer is in the online publishing strategy of the major news media.

On Monday (Nov. 19, 2007) Amazon.com introduced Amazon Kindle, a portable reader that wirelessly downloads books, blogs, magazines and newspapers to a crisp, high-resolution electronic paper display that looks and reads like real paper, even in bright sunlight.

Notes and Quotes from the American Magazine Conference

Branding, Convergence and Digital Growth, Dubbed “The MagaBrand Revolution,” were the Big Themes at this Year’s American Magazine Conference in Boca Raton

New Media Trends – Ok, so maybe not every editor attending the 2007 American Magazine Conference is now willing to call what they print each month a “MagaBrand,” but as AMC conference chair, Men’s Health editor-in-chief David Zinczenko points out, success in today’s media marketplace means reaching beyond the newsstands to TV, radio, the Web, email newsletters, podcasts, webcasts, and live events.

Website Editorial Strategies that Work

Your website should have incentives for visitors to return frequently

If you’re like hundreds of other publishers, you’re working both online and in print.

But how much of your total revenue comes from the Internet?

If words like “little,” “puny,” “inadequate” or “nil” are coming to mind, your publication may need a new editorial approach online.

Profitable Website Strategies

Create interweaving websites with specific strategies

When you think of your online business, are you thinking of a website, or are you thinking of a network of websites?

The distinction is very important.

Ideally, your online publishing business should be a small network of websites, each with specific goals and strategies.

One of those websites should be entirely devoted to drawing website traffic, while others sell products or generate leads for affiliates.

The Internet Hub Archetype

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic.