A step-by-step tutorial on how to find new followers in your niche using Advanced Twitter Search
The problem that some publishers have with Twitter is that they see it as place
Soldiers’ Video Shows Accuracy of SIPA Keynoters
Anyone who attended this week’s SIPA 2011 Conference in Washington, D.C. is nodding his or her head after hearing about the U.S. soldiers’ now-viral
New study sheds light on video viewing habits
Video is a medium some publishers and content marketers have opted to explore, especially since its popularity has grown online.
For producers going this
Closing Day of SIPA 2011 Asks Key Questions
On the final day of the SIPA 2011 Conference in Washington, D.C. today, David Meerman Scott had some good news and bad news
SIPA 2011 Rises and Shines on Day 2
"I've had this one great customer for years, a small toy store owner," explained Donna Jefferson of Chesapeake Family at an idea-swirling Day
Are you using legacy, physical and promotional products to their full capacity?
In yesterday’s Mequoda Daily we discussed five methods for increasing direct website traffic that multiplatform publishers have been utilizing.
Those
Characteristics of online video ads that interest viewers
There are plenty of video options for viewing online today.
Surprisingly enough, among the video options, users are choosing to watch video advertisements from
Social Media Updates for YouTube, Twitter, Facebook, Google and LinkedIn
In the past few months, there have been some noteworthy social media updates to the platforms that we use in our
The seven audience development steps of a successfully repurposed product
The good folks over at Mother Earth News have an admirable approach to thinking about content development.
“We think of an idea
Ten years ago in online publishing, a magazine was sold over the phone, through magazine clubs, through the mail and on the newsstands. Today, a majority of magazine subscriptions are
Audio is a valuable resource; here are six formats for creating good podcasts
The power of audio is often underestimated, especially with the emergence of video in today’s digital environment.
However, it’s
Content marketing tips for reaching new audience members
Many things can be said about the social sharing of content.
Beyond inciting more interaction online, it has helped the spread of content.
Every landing page design is not for every audience
We’re all superficial people at heart because we like things that look fancy and expensive. An ugly Coach bag on the rack
August Home’s Don Peschke encourages publishers to focus on the customer experience and proves once again “he’s the smartest guy in the room”
Andy Clurman, President & COO of Active Interest
Content Marketing – Content, Community and Commerce: 5 documents special- interest online media businesses need to consider before launching or relaunching a "website"
Over the past 15 years, I’ve helped start
Social Media Also Means Potential New Litigation
According to a recent survey, “about 42 percent of network administrators are ‘moderately concerned’ to ‘extremely concerned’ about the security threats associated with employees
Google recently released changes to its Google News to create better search experiences
Google News, a content partner for many online editors, announced design changes yesterday.
According to the blog post by
The Importance of the Company You Keep
My idea of good company is the company of clever, well-informed people who have a great deal of conversation; that is what I call
Pop-Up Magazine brings magazines to life
Online, publishers have the opportunity to perform different roles. They can be radio hosts or podcasters, video producers or bloggers.
The Internet allows for different platforms
Hewitt to bring real-world success to SIPA 2011
Perry Hewitt, Harvard University’s director of digital communications and communications services—and SIPA 2011’s keynote speaker for Monday afternoon, June 6—will offer a successful
Simple tips for using a third-party video hosting platform like YouTube to maximize audience development efforts
When you put a video on YouTube, you're not only using the platform as a
How retailers should be taking advantage of the iPad’s capabilities
The iPad, and other tablet devices, offer an experience like no other device.
Since their inception, tablets have been primarily for entertainment
4 components being used to go beyond magazine publishing
As the discussion of digital publishing’s future continues, some publishers are taking a step back to look at the environment.
For instance, publisher
Roundtable Sessions Inform and Personalize
At last year’s SIPA 2010 Conference, I sat in on a small publishers roundtable the first morning, an editorial roundtable the next morning and a microsite
Which elements make for an easy to read landing page?
No matter how you cut it, you’re going to need to write lengthy sales letter copy for any landing page.
Even a
Reach your audience through the power of video
The Internet has changed the power PR professionals have.
In the past, media and public relations was heavily dependent on developing relationships with journalists
Insight on creating sales letter landing pages from our Landing Page Handbook
Download a FREE digital copy of our Landing Page Handbook now
With all the content present on the Internet today,
Facebook for Business? A Writer Gives It a Go
The steady advance of Facebook as a business tool moved forward yesterday as President Obama held a town-hall style forum with none
Speakers, Times and Topics Can All Be Webinar Variants
Webinars continue to be a successful and profitable way of reaching your customers. As they become more frequent, variations will occur—like the
New research conducted by Nielsen might provide the answer
Advertisers have been working for years to increase the click-through rate of their online ads.
As the average click-through rate is .09%, advertisers
Examples of publishers using video for audience development
Earlier this morning, I watched a great video on YouTube that was a fantastic example of audience development through content marketing.
In the video,
SIPA Members Get in the Tweeting Swing
At a speech earlier this year, best-selling author David Meerman Scott—who will be the SIPF Awards Luncheon keynote speaker at the upcoming SIPA 2011
How online publishers can leverage the smarts from our digital native children to build better businesses
"Online publishing" may be new(ish) to the publishing industry, but for a lot of new
Glenn Demby, Vice President of Editorial, Bongarde
What was your first job out of college and how did you get into this business?
I was languishing as a third-year, corporate lawyer on
Inbound links won't mean jack if nobody is searching for you
Editors and product producers have a love/hate relationship with search engine optimization. Editors hate to compromise any type of editorial
Insightful SEO tips for video from SES in New York
Video content and highly optimized blogs both have a lot of social power.
Blogs provide a home for informative articles, educational downloads
[question]
What suggestions do you have for Content Marketing best practices?
[/question]
[answer]
Content Marketing Suggestion #1:
SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include
If you thought your daily online publishing strategy was tough, try daily video publishing
When print magazines first entered the digital realm, they were—to put it lightly—not getting the concept of
6 tips from Byron White, Chief Idea Officer at ideaLaunch
In a world where online publishers are looking to Google for larger audiences, it’s important to understand how the search engine
Video Strategy Starts With Being Open
Does anyone out there have a video strategy, a member asked me last week. We’re putting up videos but I’m not sure we have a
A 4-step checklist for optimizing your landing page with testimonials
When someone tells you what an amazing job you are doing, or how your product has changed their life, they are
Does your website homepage design tell the user what you want them to do?
We all want our websites to look cool and sexy. When someone see's our website, we want
The social media impact of this tweet was an ROI of $35 bucks
For the first time in my adult life, I found myself watching QVC on a Sunday afternoon.
I had
Although there are many nuances within content marketing, these tips can be utilized anytime
Content marketing has grown in popularity over the last few years.
Perhaps this is because the Internet allows
Increase website traffic by reading these books and marketing them like their authors
Sometimes you go to restaurants that you want to immediately review online to tell everyone about how amazing
