According to a new Nielsen study, women like sharing online video, especially funny or entertaining ones
Apparently, women between 25 and 44 have very similar priorities. We are viewing and
Tips from the pros on how to create social media press releases
Ian Capstick of MediaShift at PBS.org defines a Social Media Press Release as "a single page of web content
Clutter or creativity; you be the judge
Google’s advertisements are getting some enhancements as of late.
Their Product Listing Ads, which have consisted of ad image, product description and price, are now
The emergence of new entry points makes online marketing more complicated for publishers.
Our customers — the consumers of the information you and I publish — now have more options than
It's OK to borrow email marketing subject lines when they're good
The average Internet user is bombarded with dozens if not hundreds of email subject lines every day. Most of us
A different way to look at contextual ads
I recently attended a seminar in Philadelphia called the AdWords Seminars for Success. The presenter was Brad Geddes, the founder of bg Theory
A few simple press release guidelines for writing better press releases
Oftentimes, a press release is written in a formulaic fashion and before it goes live, we only ask ourselves the
The special interest media experience requires publishers to reinterpret how users assimilate information.
Mequoda has been designing and building content marketing systems since 1995 while concurrently studying those of other publishers
Content Marketing is popular these days; here’s how to utilize it
Content marketing is seen all about the Internet, throughout an array of industries. Its inherent nature works perfectly online because
Get the most out of your editorial content without compromising your journalistic integrity
Some journalists think it’s ludicrous to incorporate advertisements with editorial content. I agree, to an extent.
It is never
Diane Schwartz, Senior Vice President & Group Publisher, Access Intelligence, New York
SIPA: What was your first job out of college and how did you get into this business?
SCHWARTZ: I was
Five must-have features for membership website conversion
After reviewing statistics for website visitors, are you wondering why traffic is up and conversion is down? How could so many visitors not become
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,
The key to content marketing is to let the content market itself
Maria Pergolino, director of marketing for Marketo recently gave a presentation on how to be a better content marketer.
Lacking content? Are you hesitant about content platforms? Here are two solutions
Content marketing strategies are constantly evolving due to changes in the Internet, technological devices and the ways people consume
Press release guidelines for the online PR market
Public relations performed offline is a bit different than online PR. They both incorporate the same components of creating relationships, yet do it
Different ways to incorporate video into your landing pages
Looking for a better way to communicate with visitors? Online companies need a way to improve the “know, like, trust” factor with
Online advertising revenue is going up and these two tips will help your online advertising strategy
With advertising sales dropping in the world of traditional print, publishers have turned to the
How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason -
The iPad is the highest-scoring product in consumer satisfaction – EVER! - according to ACSI*
Connected devices, like tablets, smartphones and eBook readers, are changing how some consumers engage with
Three magazine panelists share their company’s use of iPad apps
Moderator Abbey Klaassen, Editor, Advertising Age began the session asking panelists if technology is making their lives easier or harder and
20 tips for creating a senior-friendly landing page
The number of users over 65 is continuing to rise. In addition to social networking and emailing, a good percentage of them are
Trends That Fellow Publishers See Coming Your Way
Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months.
1. Lucretia Lyons, President,
Listen to the new media trends: a podcast listener is worth his weight in gold
Listen, let's be honest. All the buzz about podcasts sort of fizzled over the past year
Simplify your editorial management strategy when you add a visual editorial calendar to your Wordpress blog
There's this new(ish) Wordpress plugin out in the wilderness that has been getting some buzz
Is inconsistent navigation leaving users feeling lost on your site?
With inconsistent navigation, the ‘Back’ button is your best friend. An important aspect of good website homepage design is persistent
15 products to contemplate while creating a content marketing strategy
One of my favorite sessions at the Mequoda Summit Boston 2010 was Leveraging Magazine Content with Philip Charles-Pierre of Guideposts, Eric
Even more are involved when considering the design of your CMS
Here’s a hypothetical question for you: If you were a content producer or content publisher, what would you use to
Some insight from Don Nicholas at the Mequoda Summit Boston 2010
The Mequoda Summit Boston 2010 kicked off yesterday with a rousing introduction from Don Nicholas, the Executive Director of the
If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free advertising that builds website traffic over time starts with your
Videos Make Presence Felt on SIPA Member Sites
Two weeks ago we gave you Part 1 of our Video Review about what equipment to buy, rules for creating video and rules
The newest landing page template - video landing pages
Today I was talking about web video with Patrick Hughes, Production Director of VisualPost and presenter at this weeks Mequoda Summit. While
Your Pass to Building Profitable Subscription Websites
When you log onto MLP Profits, you immediately see substance—and potential. (MLP stands for Master Limited Partnerships.) The substance lies in the weekly articles
See the video at the link below
On September 9th at 2:30 pm ET, the US Government’s Department of Health & Human Services (HHS) presented a live webchat from the White
A shocking subject line and email led to a simple, yet effective video landing page
Yesterday I got an email from Early to Rise, a blog and email newsletter for people
This free report from Mequoda Group discusses how the content marketing strategy can help sell digital content
(Nationwide)---The time of content marketing is now here. With content marketing comes three types
What is the reference website and why is it a subscription website?
The subscription website model is simple: pay-for-access.
Most subscriptions are sold on a time interval. One-day memberships
A few seats remain: register now to join us at the Mequoda Summit Boston 2010
Discover how to thrive and prosper in the world of online publishing and Internet marketing with
Make social media part of your plan for SEO campaign management
Most social media sites use "nofollow" tags. This basically means that an inbound link from this site isn't going to
Is Fractured Consumption the 'Write' Thing?
Trapped miners. Taylor Swift. Tom Brady. Binary death star.
Now that I've gotten your attention, Robert Lerose wrote a fascinating article in the August Hotline that
This free report from Mequoda Group discusses how selling sponsorships can be used as one Internet Business Model that’ll help develop your online media business
(Nationwide)---Multi-faceted sponsorship opportunities are valuable commodities
Here are 6 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates
Provide lots of FREE content. It is the foundation
Content producers and content publishers can benefit from a content management system if they realize its importance
Many traditional publishers have taken their print publication's content online. They came to the
Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.
Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs
Download our free report Rapid Conversion Landing Page Optimization Guidelines now
Building a database of
How are people finding the videos you’re creating for content marketing purposes?
According to Alexa.com, YouTube is the third most popular website on the entire Internet. One can see why it’s
Aim, Shoot, Post. But First Get Some Equipment
Last week, 3D, the DMA Daily Digest, led us to a website called Target Marketing that published a nice piece on “Creating and
