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Archive for Multiplatform Publishing Strategy

Multiplatform Publishing posts focus on the latest news and best practices in online publishing.

In this section, you’ll find a collection of Internet marketing strategy guidelines from the world’s most successful online publishing experts. You’ll also find stories on the latest news for online publishers and Internet marketers.

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Are You Using All The Marketing Channels Available to You?

Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own.

Legacy sources like direct mail and brick and mortar newsstands continue to decline, but no one is ready to declare them dead yet. And all these exciting new Internet   Continue

The Best Digital Products to Sell Online as a Publisher

As humans we’re always in competition. We want to have a better job, a bigger bank account, a happier life, a healthier family, a cooler side hustle or better behaved dog than everyone else we know. And business it isn’t any different. We want to be the one with the original ideas, generating more revenue, and hiring more people to support a thriving business.   Continue

Expert White Paper Design Explained

The web lets publishers create a wide variety of products more affordably than ever. That is good news, but it carries a downside: we aren’t experts in creating every digital product.

The term “white paper” means a lot of things to a lot of different people. When you hear white paper, you may think of a paid medical report. Or, you might think of a free marketing report. The tips that we’ll run through below can apply to either/or.
  Continue

Forget fads. Try tested, proven techniques first.

Learn how to increase your digital publishing revenues, guaranteed
Your opportunity to learn the strategies that are guaranteed to increase your digital publishing revenues has just arrived.
It’s time to register for Mequoda’s Digital Revenue Summit 2017 – the only event where you can learn proven, tested techniques and strategies for multiplatform publishing success.
Here’s our program guide for details. Here’s where you register. Why wait?
No   Continue

Top 12 Magazine Media Revenue Generation Systems

There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop.

While making small talk, she came to the inevitable question, “What do you do for a living?”

“I’m a magazine publishing consultant,” I said automatically, having answered the question that way many times over the past   Continue

How Niche Websites Perform in Alexa’s Top 500

You might be surprised by the niche websites that top Alexa’s list of the highest ranking websites in the U.S.

A niche website is one that centers around a specific topic or area of interest. This doesn’t usually include general interest topics like news and politics, which everyone has a stake in, but more on the   Continue

What Is Multiplatform Publishing?

Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author cleverly pointed out that the three media platforms offer the viewer an inverted user experience on the dimensions of fidelity and convenience.

In other words, the users will experience high convenience and low fidelity on the iPod, or what now would be an iPad; moderate convenience and moderate fidelity with the home theater; and low convenience and high fidelity at the cinema. And for some people, it’s just about preference.   Continue

Top 4 Subscription Website Publishing Goals

Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years.   Continue

HTTP vs HTTPS: Why You Should Make the Transition for SEO

It’s time to solve the HTTP vs HTTPS debate: yes, you should update your whole site to https because Google says so
It’s the age-old question: HTTP vs HTTPS? Until now, it was optional except on credit card pages. But as you’ve probably heard, Google is ramping up its campaign to improve Internet security.

To Google, and   Continue

How Publishing Magazines on Kindle Will Boost Digital Circulation

Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your magazine to a new platform.

And we consider Amazon’s Kindle Newsstand to be one of the three juggernauts of digital magazine publishing channels, alongside Google Play and Apple Newsstand. In fact, it’s in second place and I’ll tell you why a little later.   Continue

Do You Have a Solid Business Plan for Success in Multiplatform Publishing?

Do you have a solid business plan for success in multiplatform publishing?

Unless you answered “You better believe it, pal!” to that question, I have another question for you.
How do you expect to succeed without a plan to get you there?
Of course, it’s not easy to navigate this brave new world of multiplatform publishing – at   Continue

2017 Mequoda State of the Union

Last year Mequoda launched seven new systems, went agile, and upgraded fulfillment options for our state-of-the-art CXMS
The history books will never look back at 2016 as an uneventful year. We elected Donald Trump as POTUS. Britain left the European Union. An ebola vaccine that’s 70-100% effective was invented. The Cubs broke their World Series curse.   Continue

The Benefits of Online Advertising in a Nutshell

Once upon a time, online advertising had a shady reputation.

Luckily for publishers, that’s all in the past. The online advertising industry has improved its reputation, and consumers have become more accustomed to seeing these ads. Even the once-dreaded popup ad has become routine, especially when it’s carefully aligned with your content, which is a Mequoda Best Practice.   Continue

Freebie Friday: Attract, Capture, Engage, and Monetize Better Starting Today

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single.   Continue

Get the Mequoda CXMS and Dominate Your Market

Over the past two decades, the Mequoda consulting team has worked with more than 300 niche media brands to help them grow their audience, revenue and profits. Several of them have dominated their markets, and now we want to help you do the same with our Customer Experience Management System (CXMS).

We want you to succeed, so   Continue

Are Magazine Events Your Next Multiplatform Publishing Opportunity?

Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them.

When we talk about multiplatform publishing, it’s easy to jump right into the obvious choices: the ones with words, like books and portals and ebooks. But some of the biggest publishers I know have incorporated live   Continue

8 Fundamental Internet Revenue Models Publishers Use to Generate Online Advertising Dollars

Some helpful hints on generating revenue through online advertising

What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed specifically for the Internet? Or do you think of traditional business models that have transformed from the physical world to the digital world?

That may have been a trick question, but if you answered “both”, you are correct. The Internet offers an array of revenue models, which in turn have their own subsets of revenue-generating models. If this sounds complex now, just keep in mind that this all means revenue can be generated in many ways. As you read on the intricacies should become more understandable.   Continue

Get the Mequoda CXMS and watch your profits grow…

Will you prioritize upgrading the tools that will save you time, money, and your future?

“You live and die by your ability to prioritize. You must focus on the most important, mission-critical tasks each day and night, and then share, delegate, delay or skip the rest.” Those are the wise words of Jessica Jackley, co-founder of   Continue

2017 Resolutions for Multiplatform Publishers

Multiplatform publishers should explore new ancillary business models in 2017

In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit for a couple years, the other sectors will keep you afloat. Over the last decade, I know more than a few publishers who would have   Continue

9 Guidelines for Content Aggregators Who Recycle the News

Aggregating great content is just as valuable as creating great content

Content aggregation is often given a bad name, because it’s often done incorrectly.

The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach new depths on the subject matter they care about.

We first wrote about content aggregation in 2011. At that time, he had been researching best practices for content aggregation and strategies content aggregators should avoid.   Continue

What’s a Customer Experience Management System (CXMS) and How Can it Grow Revenue?

How to transform the way you attract, capture, engage, and monetize new visitors with a customer experience management system
Recall the first best friend you made. Maybe it was on the bus, or at an arcade, or maybe you bumped into one another at the roller skating rink.

You were instant friends. Maybe you figured that out   Continue

SEO Tip: It’s Time to Suppress Floaters and OFIEs on Mobile Phones

The most important SEO tip of the month is suppressing floaters and OFIEs for mobile phone users
By now most of you know that Google has decreed popups and interstitial ads, which include Mequoda Best Practice floaters, to be outlawed on mobile phones as of tomorrow, January 10, 2017.

Google objects to the way these ads interfere with   Continue

The Benefits of One-on-One Training and How Publishers Can Emulate It

As a publisher, you may never get the chance to sit across the table from every one of your customers. You may never be able to ask them very specific questions and in turn, get them to ask you very specific questions.

But isn’t this the ‘fidelity’ that every customer wants with their beloved brands, the ability to ask questions and speak directly to the experts and celebrities behind these brands? And isn’t this what every publisher or business owner wishes they could do more of, to speak directly with customers to understand (and better address) their biggest concerns?

So how does a publisher with low-fidelity products create these one-on-one experiences so richly desired by their audiences?   Continue

10 Ways to Leverage your Magazine and Newsletter Content

Your magazine and newsletter content is incredibly valuable.

There are, in fact, 10 well-documented content business models that can be used to build and grow your audience, revenue, and profitability. When used together, they form an incredibly efficient, fully integrated multiplatform publishing and marketing system that can be used to dominate virtually any content niche from   Continue

Mequoda’s Top Multiplatform Publishing Posts of 2016

Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion

This year has been a huge time of change in publishing, and we’re excited to see that much of that change comes in the form of multiplatform publishing. Even the most hesitant publishers have started to adopt new subscription   Continue

How to Create Multi-Platform Content Quickly and Cheaply

When we talk about multiplatform publishing, some publishers think we’re talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.

We’re talking about content repurposing, on many platforms.

Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep.   Continue

The Best Place to Put an Email Call to Action in a Daily Newsletter

Are people finding and clicking on your email call to action, or is your click-through rate dwindling?
The Dalai Lama said, “In order to carry a positive action we must develop here a positive vision.” And if you want your customers to take an action, you must put the instructions in front of them. Otherwise, how   Continue

The Only Way to Get the Best Publishing CXMS

Perhaps you’ve heard about Mequoda’s Haven Nexus Customer Experience Management System. After all, it’s the only technology you can get from the same company that can deliver a proven strategic planning program and unparalleled ongoing revenue optimization – all in one place.
It’s also the only system that comes with several thousand tested publishing best practices   Continue

Why Books Are Such a Great Platform for Multiplatform Publishers

One really profitable revenue stream is a good thing. Two really great revenue streams is even better. Multiplatform publishers for the win!

Most niche publishers we know have books as part of their brand wheel. That’s because when you’re in a niche like ceramics, knitting, or even boating, it seems like the next logical step beyond   Continue

The Lifecycle of Recycling Magazine Articles

If you publish a monthly magazine and each issue includes 50 articles, you have content for 600 blog posts. That’s almost two years worth of blog content, or a twice daily publishing schedule if you only post five days per week.

Although your magazine content could sit in a member-only editorial archive with past issues of your print content, we suggest recycling magazine articles by releasing that content into your portal to help build circulation.   Continue

Will You Be Our Next Superstar?

Since Mequoda’s inception, we’ve helped create 14 publishing superstars. We’re looking for the 15th. And the 16th, and the 17th …

Wondering if you’re the kind of publisher we’re looking for? Let me tell you about some of those superstars … we call them Mequoda Masters, so you can decide for yourself if you should join that   Continue

Best Practice Update: How Keyword Optimization & Planning is Changing

How we’re adjusting our keyword optimization best practices to accommodate changes in the Google algorithm and Keyword Planner
It had been awhile since Google played around with its search algorithms, so we all knew we were due for a change. Sure enough, this summer the search engine giant launched what we believe to be “Phase 1”   Continue

How to Discover Your Multiplatform Media Content Assets

Most of the multiplatform media publishers I work with are rich with content assets.

If they’re not rich with revenue, it’s usually because they don’t know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets.

Your multiplatform content assets may be spread out in places that you haven’t thought of as repositories. Some of those places may be channels and others may be platforms. It’s also possible that you have a dusty warehouse full of old copies of magazines, books, and other content assets that no one has touched in years.   Continue

Looking for a Brilliant Content Officer

I bet you have great content.

Many niche publishers do. And, at Mequoda, we are deeply appreciative of the work that independent publishers do every day. Not only that, but we also know that success in our industry isn’t about slick marketing, or vast advertising resources.
Instead, we know you can make a great deal of money   Continue

How to Get More Emails Opened With Better Preview Panes

If people aren’t opening, maybe they’re worried they might “have trouble viewing this email.”
Some marketers have noticed that the first thing a reader usually sees when their email shows up in the preview pane of an inbox is “Having trouble viewing this email? View this email on the web” or similar wording. That boilerplate line   Continue

Understanding the Mequoda Method for Multiplatform Publishing

We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the publisher looked at us as if we hadn’t heard his question. After this conversation, it came to me that there are still lots of people out there who don’t understand what we do.

  Continue

It All Starts With a Plan

“He who fails to plan is planning to fail.”
Winston Churchill called it, all right.

And it strikes me that trying to succeed in the magazine publishing industry is a lot like running a war: lots of moving parts, struggling to outmaneuver the enemy – that is, the competition – and often without an end in sight.

But,   Continue

How Publishers Inflate & Deflate Numbers for Ad Sales

How to boost ad sales by building more benefit into your ad packages, rather than inflating single-platform circulation numbers

Maybe you’ve never lied on a resume, but according to CareerBuilder, 56% of hiring managers have caught applicants in lies. Maybe you’ve never cheated on a test, but according to U.S. News and World Report, 80% of “high-achieving” high   Continue

5 Hugely Profitable Multiplatform Sponsorship Advertising Models

How to sell sponsorship advertising across platforms
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They spend time viewing web pages and signing up for email feeds, thus creating advertising inventory that can be used   Continue

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.   Continue

The Marketing that Won the Presidential Race Can Win Back Magazine Subscribers

Multiplatform magazine subscribers are looking for more from you. “Let’s make magazines great again,” shall we?
Last week, after over a year of grueling controversy and debate, the US named Donald Trump as President-elect. While half the country was caught scratching their heads, and the other half applauding, Fortune wrote an article about how good marketing got   Continue

Using the MBTI to Build Better Multiplatform Publishing Teams: Hiring To Lead Revenue

In previous weeks, we’ve talked about how using the MBTI can impact the development of your multiplatform publishing team. We’ve also discussed how different personality types can work better together in the workplace.

We’ve established that every effective multiplatform publishing company should have eight executive positions. If you’re a small niche publishing company with revenues less than $1 million per year and you’re the only employee, then you’re doing the job of all eight.   Continue

The One Multiplatform Content Mistake Most Publishers Make

You can create multiplatform content much easier than you think, and it won’t cost you more than a modest amount of time.
A decade ago we didn’t hear a lot about multiplatform publishing, but today it’s all around us. For example, content produced for The New Yorker isn’t just for the magazine, it gets turned into snippets in their   Continue

Using the MBTI to Build Better Multiplatform Publishing Teams: Working Within Personality Types

While the Myers-Briggs Type Indicator (MBTI) began as a tool for self-discovery, it has become a widely used tool for building high performance teams in organizations. It provides users with a valuable self-diagnostic tool for seeing ourselves as others see us. It also gives us a shared context for understanding how others are different – not better or worse – just different from those around us.   Continue

How to Turn a Single Magazine into a Multiplatform Magazine

A basic overview of how a single magazine can turn into a multiplatform magazine through revenue and content model planning
Over the last few weeks we’ve gone over our a collection of content business models used by publishers and we’ve used Green Gardens Network as an example to make our points. If you’re new to Mequoda, please   Continue

Mequoda Rocket Awards: Top 10 Haven Nexus Systems of 2016

In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year.
Every year at our annual Gold Member Summit, we give out Rocket Awards. The Mequoda Rocket Award honors the fastest growing website among Mequoda’s Gold Member websites.

As the   Continue

Using the MBTI to Build Better Multiplatform Publishing Teams

People who are in jobs where they’re a good fit tend to be happy. They are also more productive.

Making business more productive is a centuries old goal. For much of the twentieth century, the emphasis has been placed on improving business processes with management providing virtually all of the critical thinking skills.

In 1911, Frederick Winslow Taylor wrote in Principles of Scientific Management that workers are treated as parts of a process, not unlike the parts of a machine. In his book he explained how workers were told exactly what to do, how to do it, and rewarded for success.   Continue

Last Day to Register!

If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success.   Continue

Alexis Bourkoulas and Julia Elliott Join the Mequoda Hall of Fame

This dynamic duo is turning a regional parenting publication into a booming multiplatform publishing company
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 15 members, with the induction of two new Mequoda Masters at the annual Gold Member Summit last month.

With   Continue

What is a Mequoda Multiplatform Media Matrix?

Get your ducks in a row and plan your multiplatform publishing future
If you’ve considered selling your publication, the market is saying they will not value a publication at all if they are not at least on the road to multiplatform publishing – so if your organization is not on this path, then there may be   Continue