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Tag: building an email list

The Art of Writing Killer Inline Text Ads to Build Email Circulation

Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the dead center of all your articles and invite your website visitors to download a free product that will get them on your email list.

15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

It’s hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:

Is whatever you’re thinking about doing, going to help you build an audience, improve capture rates, increase engagement rates, or monetize more visitors?

Your audience development efforts fall into three of those buckets, which means that audience development, in essence, makes up 75% of your overall publishing goals. If it doesn’t, then how will you have enough people to convert into customers and monetize?

6 Tips for Building an Email List with Social Media

Ultimately the goal of social media is to improve your search scores and drive traffic to your website. But social can be used to build an email list, and vice versa, email can be a great way to build a social following. And if you can capture a visitor on both platforms, then if they unsubscribe or unlike, you may still maintain a relationship on the backup medium and you haven’t lost them forever.

Strategy Spotlight with Don: Did You Forget the First Step for Increasing Profits?

f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda shares a strategy for each.

Strategy Spotlight with Don: 7 Ways to Increase Magazine Circulation

If you’re running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains seven ways to tackle the audience portion, which will lead to increasing your magazine

10 Email Call To Action Ideas For Your Magazine Website

Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines

Did you know that by pairing unproductive employees with productive employees, you can actually improve productivity overall?

Cornerstone OnDemand conducted a study of more than 2,000 tech company employees with a dataset of

The 3 Truths of Building a Magazine Audience

How to build a magazine audience by giving away more than you receive

The foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how to be content with that. No sugar-coating, just “yes, you’re right, life is hard, now let’s get on with it, shall we?” By

Social Media for Magazines: How to Build an Email List Out of Highly Engaged Users

Social media users are highly engaged – but if you want to master social media for magazines, you must approach each network differently

Most publishers we’ve talked to say social media isn’t a huge sales driver for them. Sure, they’ve made a few bucks here and there, but they’re not making Dell money or anything (Dell

Understanding the Mequoda Method for Multiplatform Publishing

We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the publisher looked at us as if we hadn’t heard his question. After this conversation, it came to me that there are still lots of people out there who don’t understand what we do.

OFIE

Affectionately called OFIEs, “Order Forms in Editorial” are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of circulators. They are fairly large, coupon-style ads, usually placed in unused space at the bottom of webpages and simply require a user to supply his or her name and address and click “submit”.

35 Steps for Building an Email List With Freemiums

Call it what you want, but here at Mequoda we’ve assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free product (freemium) in exchange. You’ve seen them around here, here, and here.

If you’ve read our blog before, attended one of our Intensives, or a Summit, you know we typically cut the syllables in half by affectionately calling it the RCLP most of the time.

How to Lift Your Freemium Conversion Rate With Freebies People Actually Want

If your freemium conversion rate is less than 2, you can use these resources to create better, more compelling and more clickable freebies.

Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list is one of the most important items on a publisher’s to-do list

Understanding the Freebie Content Business Model

The freebie content business model is one website we build for all of our Mequoda Gold Members

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing and subscription websites. However, more serious than the focus on content is the business model itself.

It

What Great Website Design Actually Means and How to Measure it

Have you started the venture on your next great website design? Maybe your original design was pretty great when you launched, but it’s been a few years now and it’s not so great. What exactly is the definition of great, anyway? Is it a good color pallette? A fancy design? Does it shuffle content more effectively, or draw your eye to the most important calls to action? Does it generate revenue for you? Has it been effective at building an email list? Are you consistently seeing more revenue generated through it than the month before?

You can probably guess at which of these questions are more important than others. If we have to hear another new marketing intern complain about pop-ups without looking at the 20-30% increase in email captures when they launched, we’re going to go all Nate Silver on them. Business goals – do you have them? Good. Are you willing to do what it takes to reach them? Great.

The Funny Thing About Landing Great Keywords for Audience Development

The funny thing about keywords is that you never know which ones are going to hit, but when they do, it’s an ongoing effort to keep them on top. You can spend hours researching a keyword with good search volume and low competition, but there’s no guarantee that you’ll end up on the first page of Google results. And if you don’t make page one, you might as well be invisible.

Mequoda Weekly: June 17 – 21st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week