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Blogging for Profit: Pottery Making Gets Creative Online

Thursday, February 18th, 2010

Jennifer Harnetty is the managing editor of CeramicArtsDaily.org, an online community serving active potters and ceramic artists worldwide … Continue Reading »

Define, Index and Track Your Website’s Keyword Universe

Friday, February 5th, 2010

Last chance to sign up for our webinar on keyword research
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Blogging for Profit: Knitting Daily, a Pattern for Success

Thursday, February 4th, 2010

Insight from Kathleen Cubley, Editor of Knitting Daily … Continue Reading »

Discover Your Keyword Universe

Monday, February 1st, 2010

Tips on building a keyword universe
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Email Subject Line Smackdown

Wednesday, October 28th, 2009

This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue Reading »

Little-Known Ways to Get 100% Google Visibility for Your Landing Pages

Wednesday, October 21st, 2009

Here are a few methods that are getting online publishers at 100% Google visibility by targeting niche terms with smaller search volume … Continue Reading »

Missed the Mequoda Summit? Watch the Videos Instead!

Friday, October 9th, 2009

Travel budget frozen? Take a trip to Mequoda Pro and get 13 on-demand seminars that will teach you the ins and outs of profitable online publishing … Continue Reading »

Writing Free Report Titles for Effective Search Engine Optimization

Monday, October 5th, 2009

The most economical search engine optimization strategy is to start with the title of your free product
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You’ve Got Online Publishing Questions? We’ve Got Answers.

Monday, September 21st, 2009

A sneak peak at some Q&A from the Mequoda Pro forum on search engine optimization and digital product development.

“Ask questions and receive detailed answers from Don Nicholas and the Mequoda Pro Research Team.”

That’s one of the big promises we made when we launched our online training library, Mequoda Pro … Continue Reading »

The Best Way to Get Found in Google – Google Visibility Management

Thursday, September 17th, 2009

Get ranked in Google and make search engines become your largest source of targeted website traffic! … Continue Reading »

Can I automate the Google Visibility Report?

Wednesday, September 16th, 2009
question

I’m trying to figure out how you automate the rankings in the Google Visibility Report. It looks as though the Excel spreadsheet dynamically updates the information. However, I don’t understand the spreadsheet formulas and how to sync the spreadsheet to Advanced Web Ranking.

(more…) … Continue Reading »

Protected: FIPP 2010

Wednesday, September 16th, 2009

This post is password protected. To view it please enter your password below:
Password:

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What a Tag Page Should Look Like to Google

Monday, August 17th, 2009

Create an all-inclusive tag/keyword/glossary page so that your website architecture gives Google one single arrow to follow … Continue Reading »

Google Visibility Report

Monday, August 17th, 2009

The Google Visibility Report (GVR) enables you to target, track and manage your SEO efforts and results. Over time, it will reveal whether your have correctly evaluated the risk of a particular SEO keyword target.

Perhaps most important, the GVR will enable you and your online publishing team to discover the … Continue Reading »

Watch All of Our Webinars On-Demand… Right Now!

Thursday, August 6th, 2009

Webinars now available on-demand in Mequoda Pro, our training library for online publishers and marketers … Continue Reading »

Mequoda System Key Metrics

Wednesday, August 5th, 2009

These key metrics create a dashboard that tells the publisher how fast the website is growing and how that growth is being powered by the website team’s efforts. … Continue Reading »

What is Google Visibility Management?

Thursday, July 30th, 2009

Produce high-quality content on web pages that are designed with semantics and standards compliance in mind
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Project Services

Friday, June 19th, 2009

Outsourcing key assignments to our experienced research team can bring added energy and creativity to your in-house staff while saving you time and money
If you simply need extra help focused in a few concentrated areas, we offer our most requested project services ala carte — individually priced.
Mequoda Online Market Audit … Continue Reading »

Gold Member Benefits

Friday, June 19th, 2009

Dedicated Mequoda Systems Consultant-
Receive professional advice on numerous topics throughout the world of publishing and marketing from Don Nicholas.
Quarterly Best Practice Review Meetings-
Discover the best marketing and publishing practices uncovered by the Mequoda Research Team. These current practices are upcoming throughout each quarter to present you with the best possibilities. … Continue Reading »

Advanced Training Workshops

Friday, June 19th, 2009

Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for … Continue Reading »

Basic Training Workshops

Friday, June 19th, 2009

Discover the best practices for online media management and Internet marketing strategy.
Mequoda Onsite Summit*
Experience an interactive workshop for online publishers, delivered with customization, exclusively for your organization
Description: Our two-day Mequoda Summit held publicly twice each year*, can be presented in its entirety at your location, with concentration on issues that … Continue Reading »

Achieve Higher Click-Through Rates by Testing Templates

Friday, June 12th, 2009

How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
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Warning: We’re Only Building Out Eight New Mequoda Systems a Year (And Why This is Good News for You)

Thursday, May 14th, 2009

Unbelievable but true: We’re willing to reveal all of our secrets and provide you with a detailed blueprint for success — no kidding! All the documentation behind our state-of-the-art Mequoda Systems — plus all the Mequoda WordPress plug-ins — are yours for the modest Mequoda Pro membership fee.
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5 Ratios All Online Publishers Must Measure

Monday, May 11th, 2009

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue
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Mequoda Pro Charter Offer – Get Trained for 12 Months

Thursday, May 7th, 2009

“Fifteen years into the online revolution, and the online publishing gold rush is just now starting to get really interesting.”
With the right tools for analyzing new markets, and the skills to use them wisely, the future is bright for smart online publishers and marketers.
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Turn Simple Online Marketing Metrics into Robust Competitive Intelligence

Wednesday, May 6th, 2009

Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely. … Continue Reading »

Mequoda Summit Downloads

Wednesday, April 1st, 2009

PRESENTATIONS:

Online Market Analysis
Search Engine Optimization
Website Conversion Architecture
Landing Page Optimization
Online Content Management
PR & Link-Building
Email Newsletter Marketing
Digital Product Development
Internet Advertising Basics
Structuring Online Jobs
Key Metric Analysis
Business Plan Development

SPREADSHEETS:

Google Visibility Report
Email Performance Report
Email Circulation Calculator
Email Lifetime Calculator
Key Metrics Dashboard
Online Publishing Model
Link Building Lifetime Calculator

SEO Lifetime Calculator
Flora Daily Google Visibility Report
Dan Ambrose: Content Traffic … Continue Reading »

Singapore

Thursday, March 26th, 2009

PDF DOWNLOADS:


Internet Strategy
Keyword Strategy
Website Strategy

Editorial Strategy 

Business Strategy
Email Strategy 

Reporting Strategy 

Organizational Strategy 

Business Planning

Launch checklist



SPREADSHEET DOWNLOADS:


Google Visibility Report
Email Performance Report
Email Circulation Calculator
Email Lifetime Calculator
Key Metrics Dashboard
Online Publishing Model

FREE REPORT DOWNLOADS:

10 Email Design Best Practices
12 Master Landing Page Templates
5 Deadly Membership Website Mistakes
Blogging for Marketing 101
Internet Business Models and … Continue Reading »

The Best SEO Keyword Strategy – Picking SEO Keyword Fights You Can Win

Monday, March 2nd, 2009

All SEO keywords are not equally important—volume and competition matter!

The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Tool for a given root keyword phrase (Primary Keyword Phrase). … Continue Reading »

Online Editor & Publisher Job Description 2009

Wednesday, February 25th, 2009

Online Editor & Publisher Job Description 2009 – Setting Measureable Goals for your Online Team

In the more than three years since last we shared our goals and metrics for the Mequoda Daily team, the job description for our Online Editor has changed with the times (and the times have been … Continue Reading »

Keyword Research: How to Manually Look Up Keyword Competition

Thursday, February 12th, 2009

Why putting “quotes” around each term will help determine your keyword competition

A large part of what we teach in our keyword research process is how to look up keyword competition. Sure, if you have a website about gardening, you’d love to rank number one on the term “gardening”, or more … Continue Reading »

What are the 5 ratios every online publisher should know?

Friday, December 26th, 2008
question

Can you please explain how to calculate the 5 ratios every online publisher should know?


(more…) … Continue Reading »

Management Conundrum: Too Many Numbers, Too Little Understanding

Friday, December 19th, 2008

How to cut through the clutter of data and create a useful website management dashboard with online metrics

More than 50 years ago, legendary management consultant Peter Drucker was telling American businesses like General Motors that they didn’t know how to count.

More specifically, he said, “if you can’t measure it, you … Continue Reading »

Mequoda Pro Downloads

Saturday, November 8th, 2008

SPREADSHEET TOOLS

Google Visibility Report
Email Performance Report
Email Circulation Calculator
Email Lifetime Calculator
Key Metrics Dashboard
Online Publishing Model
Link Building Lifetime Calculator

SEO Lifetime Calculator
Online Market Audit Sample
Article Release Guidelines
Digital Product Pyramid Sample
Online Editor Job Description

FREE REPORTS

10 Email Newsletter Design Best Practices
12 Master Landing Page Templates
5 Deadly Membership Website Mistakes
Blogging for Marketing 101
Digital Media Strategy … Continue Reading »

Session Overview

Saturday, November 8th, 2008

All 17 Mequoda Pro training seminars currently available on-demand:
The Ultimate Guide to SEO Campaign Management 2010 — Using Free Content, SEO, PR and link Building to Drive Website Traffic and Build Email Circulation
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website … Continue Reading »

Benefits of Mequoda Pro

Saturday, November 8th, 2008

Now you can ask any question about online publishing and marketing and receive a detailed answer from the Mequoda Pro Research Team and me for a little over 81 cents per day.
Introducing Mequoda Pro — the ultimate publishing support program — designed exclusively for experienced professionals who want to … Continue Reading »

SEO Research & Reporting

Friday, August 22nd, 2008

Choosing the Right Keyword Phrases to Attract Targeted Website Traffic and Using the Google Visibility Index to Track SEO Success … Continue Reading »

Seven Online Publishing Secrets – Updated for July 2008!

Friday, July 11th, 2008

Download ourcomplimentary report today and learn how to compete with today’s toppublishers by using the most profitable seven online publishing secrets. … Continue Reading »

Live Coverage: Mequoda Summit Session 8 – Creating a Management Dashboard

Thursday, April 10th, 2008

Learn the 11 Key Metrics Every Online Business Manager Should Know

In this session, Don talked about the key metric management dashboard than every online manager should have. With this dashboard, you are able to see on a daily, weekly, or monthly basis, your successes and failures. … Continue Reading »

Live Coverage: Mequoda Summit Session 5 – SEO Copywriting and Campaign Management

Thursday, April 10th, 2008

Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products … Continue Reading »