Digital editions are where we’re all headed
Print publications are dying a slow but inevitable death. We notice it almost every day – in fact, it’s so much a part of our current culture, that last December, the Onion satirized the trend: Dunbar Family Forced to Discontinue Print Edition of Christmas Newsletter, ran the headline. “Amid … Continue
Claim your FREE digital copy of Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models now. … Continue
These 10 organic marketing programs are perhaps the best organic marketing definitions
Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven to increase traffic and get your message out with paying for it. … Continue
Membership websites are hot for 2013
All the sudden in 2013 I found myself hip-deep in subscription and membership websites.
Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing problems of advertising models or the renewed interest in the renewable revenue of continuity websites. … Continue
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff that understand the digital evolution.
A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or … Continue
So, you’re the keyword checker in your publishing company. Maybe you’re the editor, who writes blog posts and optimizes them for the web. Or maybe you’re the analyst who compiles the keywords for the editors and copywriters to use. Either way, your sacred title of keyword checker comes with great responsibility to help your business … Continue
Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content
Google Analytics should be every online publisher’s best friend … but most don’t have a clue how to use it.
Mequoda Group, a leading consultant to online publishers including The Motley Fool, Consumer Reports, Crain Communications and International Data … Continue
What your ecommerce website design should look like from the first page to the thank-you page
Publishers sometimes forget that they are retailers; publishers do sell subscriptions, memberships, books, ancillary products, events, etc.
It’s smart for a publisher to think like a retailer: Get people into your store, where they can become your customers. And when they … Continue
Five website design tools and three tips for speeding up your website
“People hate to wait,” Andy King states in the opening line of his book, Speed Up Your Site: Web Site Optimization (VOICES). “The Web is essentially a self-service environment. A core promise of self-service is speed. A customer turns to self-service to save time, … Continue
Do not forget the power of blockbuster SEO posts in 2012
We’ve discussed blockbuster posts before.
In fact, Don Nicholas, CEO of Mequoda Group, wrote a great article on the process of writing blockbuster SEO posts in 2011. … Continue
7 ways to reach your Twitter potential
What does your Twitter strategy consist of?
I’d imagine you are at least tweeting the title of each article you publish and adding a link to the content. Doing so is a great way to build your audience based on the topics you cover. However, our research has shown that … Continue
Three critical questions every website publisher must answer.
Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal online audience, the first question I ask is, “Who runs audience development for your organization?” I get a wide variety of answers. At smaller independent … Continue
Join the dozens of attendees who have already registered for the Mequoda Audience Development Summit 2012
The Audience Development Summit 2012 will be a unique experience shared by dozens of knowledgeable professionals.
There has never been a better lineup, as CEOs, publishers, and marketers prepare to give presentations on how they’ve managed their digital success. … Continue
Developing new channels and partnerships gives strength to online publishers.
Offering content for little or no money puts direct emphasis on the need to have volume. To succeed as digital publishers, it’s necessary to develop a digital retail network and affiliate networks so you have more sources for selling and promoting your content. … Continue
These aspects will help your subscription website grow an audience and remain relevant to those consumers
Although there are different types of subscription websites, certain components belong in each of the separate archetypes to assure the correct result from the subscription website.
Now that subscription websites are turning into the core of online publishing companies, it’s important … Continue
The main point of online advertisements is to gain conversions.
Landing pages need prominent conversion architecture to successful convert casual visitors into email subscribers.
Successful conversion architecture is clearly labeled, above the fold and simplistic in nature. Whether the website is selling a product or offering a free signup for an email newsletter or a complimentary … Continue
Strategies for increasing website traffic
Inbound links are credibility builders. The more you’re able to get from credible sources, the better your chance of getting higher rankings in search engines.
There are many ways online publishers can obtain inbound links. Below I’ve listed seven proven strategies for building more inbound links. … Continue
The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience
The success of online businesses relies on the billion-dollar asset: online audiences.
Ecommerce and online advertising generates billions of dollars each year through online audiences. Without these audiences there wouldn’t be a need to produce content for multiple platforms, create engaging ads, … Continue
You have a keyword universe…now what?
Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry, SEO copywriting is a skill that many online business professionals are trying to learn. … Continue
Online publishers building social media and email lists need to pay attention to these tips
It is increasingly difficult to convert visitors into subscribers. Many feel the fatigue of being on social media and email lists, and occasionally overlook the opportunities to subscribe.
However, there are still audience members around who want to be engaged with our … Continue
Website homepage ideas that will help you create a functional website
Whether you are creating a website from scratch, or you have launched a website and want to improve upon its design, there are often little nuances that may be overlooked. Some of these incorporate minor changes that create better engagement opportunities. Others are more significant, … Continue
Do you suspect that a digital app resembling an optimized website will be of interest to your audience?
Usage, and continued usage in particular, has been varying for apps. Due to this trend, some digital publishers are hesitant about investing significant money into app development.
However, it isn’t the app itself that is unsuccessful in generating revenue … Continue
What activities are tablet users engaging in?
A new survey from the Online Publishers Association (OPA) entitled “A Portrait of Today’s Tablet User – Wave II” uncovers a variety of trends and behaviors associated with tablet users.
Do you know from your own surveys what activities are most popular with tablet crowds? According to OPA, 94 percent … Continue
These methods will help you add more registered members to your email lists
There is often news to share relating to the digital publishing environment
From new online strategies to digital magazine subscription statistics, the amount of information that comes forward for online publishers can help streamline their efforts and lead to increased success online. And amidst new Forrester predictions that 760 million tablet devices will be installed by … Continue
A recap of informative pieces on digital magazine publishing
Digital magazine publishing is experiencing changes, including a Hulu-like model for unlimited digital magazine consumption. Major magazine publishers, who have partnered to create this venture, are leveraging this new app.
Next Issue Media released an “all-you-can-read” app that gives users the opportunity to consume all the digital magazine … Continue
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent … Continue
Hands-on Twitter workshop provides up-to-date techniques
One of the hands-on workshops at our upcoming Digital Publishing Workshop is entitled Unlocking the Power of Twitter. It will take place on Wednesday, July 18th at the McGraw-Hill Conference Center in New York City.
Our conversation on Twitter has evolved over the years. We began by suggesting online … Continue
Many digital magazine apps are still underperforming due to some of the following reasons
With growth in the tablet industry, digital magazine publishing offers a significant opportunity. Unfortunately, the publishers and content marketers who have created inferior digital apps are currently missing this evolutionary opportunity. … Continue
In less than three months, the Mequoda Summit West 2012 will take place in Lakewood, CO.
This spring’s two-day Summit incorporates Master Classes taught by the Mequoda Team, three keynote presentations and roundtable events.
Since this Summit is only open to Mequoda Alumni who are familiar with running digital content marketing systems, you have the chance … Continue
Email campaigns fall into an interesting category for online publishers. On one hand, it focuses on great quality content and intriguing headlines, which is familiar to successful publishers.
On the other hand, there are technicalities that must be faced before, during and after email campaigns are initiated. For instance, the process of email whitelisting needs … Continue
You should tweet this article…want to know why? Because it details the power social sharing has on the Internet community.
For instance, were you aware that social media has an impact on email? Recent data from GetResponse shows that the inclusion of social sharing icons leads to higher click-through rates. … Continue
One of the most memorable Mequoda Summit sessions I recall attending was in Napa Valley.
The session was 41 Ways to Build Email Circulation, and I, like many of the other attendees, created a detailed checklist while watching Don and Kim present the information.
One interesting note to make is that many of the 41 … Continue
The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April.
Those in attendance will be Mequoda alumni who have attended past events and are running a digital content marketing system. Their goals of creating content, community and commerce through digital content marketing have set them apart from many other … Continue
Components that help online publishers maximize customer relationships
Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer experience management system is as strong as the sum of its parts, which can increase the efficiency of an online business by automating numerous processes. … Continue
Digital publishing isn’t exactly new. However, prior to the inception of the iPad in 2010, it was a horribly basic concept.
Publishers who created digital magazines typically did so as PDF documents. And we all know how inventive that is. Consumers weren’t too intrigued by this action of providing content digitally because the PDF was … Continue
5 actions for creating engagement discussed at Bootcamp
Online publishers and content marketers are taking numerous strides to share their engaging content.
A few of these will be discussed during our Digital Content Marketing Bootcamp in New York City on January 24th. This one-day intensive is designed to help online publishers and content marketers start, run … Continue
Digital magazine publishing is about opportunities.
Publishers have the opportunity to use the medium of the Internet, new technological gadgets and partnering business to generate, market and sell digital products.
There is however, one very key piece to this multifaceted puzzle: your website. … Continue
Legacy magazine publishers have the opportunity to develop a multi-platform strategy in 2012, which can lead to success.
Publishers with a background in print and a bulk of content are prime candidates for the world of digital, where they can create digital magazine replicas and digital magazine replica plus editions while using the Internet to … Continue
Online publishers find success with digital magazine content
For some online publishers, 2011 can be considered as the year digital became “solidly profitable”.
These words came from David Carey, Hearst Magazines President, in a memo sent to employees. With over 400,000 digital editions sold each month, Heart has found digital to be a profitable medium for … Continue
In a time when publishers have a lot of opportunity to build their subscriber file, it’s worth knowing what their audience deems valuable.
If Digital Natives are in your target audience, our Digital Native Survey shares a lot of information on the media consumption habits of Digital Natives. … Continue
Website traffic is a big part of email list creation; If new visitors aren’t arriving at your website, you won’t be generating new subscribers.
In 2012, here are a few strategies you can implement to help generate more inbound traffic.
Tips for generating more website traffic and building email marketing lists … Continue
For online business owners, 2011 brought many new operational considerations.
As an industry, publishers cannot wait to see what the next “big thing” will be in 2012.
Instead of waiting for it, we need to continue moving upon the momentum from 2011 and the lessons learned during this time period. … Continue
Hundreds of millions of tablet devices are expected to be in the market within the next few years.
Those expected numbers will create a large consumer base; especially since tablet owners have already been using their devices to make purchases. A study from Zmags reported that 87% of tablet owners expected to use their devices for … Continue
The Digital Content Marketing Bootcamp is set to kick off 2012 with a step-by-step checklist for online publishers launching, relaunching or prioritizing their online business.
This 49 step tried and true marketing and distribution plan helps online publishers stay focused in a constantly evolving digital landscape. … Continue
Claim your FREE digital copy of The Mequoda 500 Research Methodology: Strategies and Findings for the Mequoda 500 – a Look at the top 500 Open Content Websites in the US now. … Continue