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Tag: online publishers

Online publishers use the Internet to publish, promote, distribute, and sale their content. Many online publishers started in other mediums, like print, and then recognized the potential of online publishing. Other online publishers got their start with the Internet.

The Benefits of Online Advertising in a Nutshell

Once upon a time, online advertising had a shady reputation.

Luckily for publishers, that’s all in the past. The online advertising industry has improved its reputation, and consumers have become more accustomed to seeing these ads. Even the once-dreaded popup ad has become routine, especially when it’s carefully aligned with your content, which is a Mequoda Best Practice.

14 Reports About Digital Magazine Publishing You Should Bookmark

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.

These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.

Audience Development in the Age of Digital Video

Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases. Today we’re taking a look at the use of digital video as an audience development tool, and media brands that are engaging with it.

The Ad Blocking Conversation Continues for Subscription Websites in 2017

New changes are coming globally for subscription websites using ad blockers
Ad blocking has become a big topic for subscription websites building audiences, as well as other digital media brands.

As this topic continues to be popular, we’re seeing new changes coming forth.

Learn how to create sales letter landing pages that sell when you download our FREE Landing Page Handbook.

To start, Forbes is reporting on a decision made in the European Union regarding ad

Use Website Floaters to Increase Email Conversion Rates

Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates.

Mequoda Rocket Awards: Top 10 Haven Nexus Systems of 2016

In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year.
Every year at our annual Gold Member Summit, we give out Rocket Awards. The Mequoda Rocket Award honors the fastest growing website among Mequoda’s Gold Member websites.

As the

Reaching Digital Magazine Readers: Facebook, Mobile, Ad Blocking

ACEM, a foundational part of the Mequoda Method, stands for “Attracting, Capturing, Engaging, and Monetizing” digital magazine readers. Of course, the key to doing those last three is retaining audience who check out your multiplatform content and products.

As you well know, there are currently some obstacles to making that happen. Certain media companies who insist they’re not media companies (cough-Facebook-cough) are gobbling up consumers, while mobile tech issues and the deleterious effects of ad blocking are not exactly helping.

Media Revenue Trends: Newsstand, Native, B2B

Sometimes media revenue streams flow, and sometimes they dry up
How are you generating media revenue? I hope your response isn’t limited to one answer. Please, take all the time you need, and name as many sources as you can! A multiplatform publisher mustn’t put all of their eggs in one basket. Digital advertising, print sales,

Don’t Build a Subscription Website Until You Identify Your MIU

Before any Mequoda client will build a subscription website, they first identify the most fundamental content their users will digest
At Mequoda, we talk a lot about your minimum information unit, and that’s because you should never build a subscription website without identifying what yours is, and how many you have.

A minimum information unit, or MIU,

How to Perform a Quick Mobile Website Analysis

If more than 50% of your traffic comes from mobile, it’s time for a mobile website analysis to see if you’re looking as sleek as you think you are
In an interview, Hearst Head of Corporate Tech Allen Duan said, “We’ve removed the differentiation between the mobile and desktop experience. Fifty percent to 70% [of Hearst’s audience] are

The Publisher Portal: What Your Website Really Means

By now, you must have read us go on and on about the Mequoda Portal, an integral part of our multiplatform strategy for digital magazines. Fact is, the publisher portal is an oft-overlooked and even neglected part of media companies’ approach. But it’s of paramount importance if only because a solid home base for your brand frees you up to do so many other things.

The Best Subscription Business Models Are Based on Your Minimum Information Unit

As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify his MIU cannot choose the appropriate subscription website archetype, and, in turn, will be simply guessing at how to be a publishing success.

Why do we say this? Because of all the website business models we’ve identified, the single characteristic which determines how you run your business is that MIU.

Creative Video Ideas Publishers Are Using That You Can Too

We’re surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in a row on Vogue’s site, all 73-questions long, about celebrities I don’t have an interest in, in a format that felt heavily scripted.

I don’t know

What to Consider Before Setting up a Subscription Website

Setting up a subscription website could be a costly test if you don’t think about these three things first
The answers are not always obvious, even to a seasoned print or electronic publisher. Setting up a subscription website from scratch is very different from running an existing enterprise. Our understanding of website publishing is rooted in

Online Magazine Business News: Video, Social, Mergers & Acquisitions

Despite all of the ups and downs of digital publishing, the online magazine business keeps on cranking along, and companies like Time Inc. continue to set the pace with strategic partnerships. In addition, social media strategy gets a bit of news, and we relay word of more mergers & acquisitions.

5 Common Tech Flubs When Creating a Magazine App

There’s no doubt that niche content is the name of the game, at least if you’re playing the game using the Mequoda Method. But digital magazines can’t expect to slap a few enthusiast articles up on a homepage and wait for the money roll in. Rather, online publishers must stay vigilant in repurposing content, developing a content distribution strategy, and cultivating audience through digital magazine apps.

Ad Blocking Impact Will Reach Unprecedented Levels in Coming Years

What we know: Ad blocking is on the rise. What we don’t know: whether the effort to block ad blockers will prove effective. What’s starting to become apparent: The ad blocking impact will be significant.

For online publishers who don’t rely solely on digital advertising for revenue, this is not crushing news. Hopefully, you’re one of them, because you have a multiplatform strategy in place. For online publishers who do, rely solely on digital advertising, read on for MediaPost’s coverage. And don’t panic!

Recurring Subscription Billing Benefits and Considerations

When a customer agrees to have a specific charge card billed a certain amount for a pre-determined (or sometimes open-ended) period of time, that’s recurring billing. It’s sometimes called recurring payment or subscription billing. Bank accounts and debit cards can also be billed recurrently. Common time frames are monthly and quarterly.

Subscribers like recurring billing for several reasons. First, they can essentially finance a subscription, making a payment each month. Second, they can commit for a shorter period of time, allowing them to evaluate the service or publication before subscribing for a full year. And third, it’s a convenience—one less bill to pay each month or quarter.

The Best Job Board System for Publishers

Publishers, especially in the B2B space, have always helped their audience by providing career development advice, and by promoting opportunities in need of qualified professionals. Often, publications will provide expert career advice, or interviews with industry leaders specifically about how to get a better job, or get the skills that can lead to advancement.

How to Leverage and Sell Multi-Channel Marketing for Your Publication

How to leverage multi-channel marketing both internally and also to sell out your advertising packages

The human race doesn’t all live in one house, or all work at one business. We don’t drink our coffee the same way, and we all definitely do not save our pennies for the same exact vacation.

When a mother and daughter

Magazine Publishing Online: Ad Block Solutions, Snapchat, Interviews

The latest news on magazine publishing online from Hearst, News Republic, and more
We read trade sites about magazine publishing online for fun. We also read them to stay sharp. And to share what we find out with you.

When it comes to Digital Content Next, formerly known as the Online Publishers Association, that’s quite a lot

The Key Role of Audience Development in Multiplatform Publishing

Multiplatform publishing is the key to publishing success, and audience development is the job that gets you there

Sixteen years later, I can still remember the day a large publishing company, who’d been negotiating with my marketing services firm to revive a struggling magazine it owned, decided to cut its losses and shut the magazine down

Digital Magazine Market News: Website Traffic Statistics, Bauer Xcel, Conde

Bullish 5-year study on digital magazine market shows record growth; plus, Forbes’ focus on events
Monitoring the digital magazine market is a necessity for us to successfully help online publishers establish strong online presences.

But we’re in the trenches, working shoulder to shoulder with publishing executives: Many trends we can anticipate; others we experience in real time.

The Importance of Phasing Projects for Content Management Systems

The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to the work as it helps employees avoid mental exhaustion that can occur with large, daunting projects.

When building Haven Nexus systems for our clients, we are often transforming a standalone website into a fully integrated multiplatform publishing and marketing system. This isn’t exactly a small task, so we focus on a few phases to prioritize and stay focused.

Examining the MMA’s Mobile Native Ads Guidance Report

We’re not even through the first week of 2016, and this is already our second digital publishing trends post on native advertising. That should tell all of us in the industry something about the direction digital advertising revenue is moving in! Today, it’s mobile native ads, specifically.

After Monday’s post on the Federal Trade Commission’s new native policies, today we’re taking a look at the Mobile Marketing Association’s guidance report on mobile native ads, via MediaPost, which also has articles on the NYT’s and WaPo’s branded content adventures and more.

Digital Media Industry Trends: Tablet Magazines, Ad Blocking, Mobile-First Design

The digital media industry trends dominating the headlines at the end of 2015 share some overlap with the digital media industry trends we started the year with — monetizing mobile and video, for instance — but there are some that came out of nowhere and now have the business scrambling around somewhere between casual concern and crisis mode.

You guessed that one, all right … ad blocking.

Meanwhile, multiplatform publishing — our focus since we started Mequoda — has gone from optional strategy to absolute necessity for digital magazines making any sort of serious bid for success.

Digital Magazine Editions Now Account for Quarter of Circulation

For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they’re all you care about and all we write about. But believe it or not, they’re not quite there yet.

But digital magazine editions are getting there. Quickly. Strong print publications are transitioning to a multiplatform model, while others are going digital-only. As still others fold, more and more popping up as digital natives.

MinOnline is on it as always, with an article on BPA Worldwide’s recent report on market share, as well another on arguably the most important hire of the year and one more on Hearst’s evolving approach to audience development.

The 5 Best White Hat SEO Techniques

There’s a growing trend in which media reporters are investigating why certain websites rank so well. They want to differentiate the white hat SEO from the black hat.

If foul play is afoot, these reporters expose the black hat SEO practices and the offending websites typically feel the consequences. Google has penalized JC Penney, Overstock, Demand Media and many, many more for using black hat SEO practices.

19 Facets of the Best Content Management System for Publishers

The best content management system for publishers doesn’t stop at content or management
If you’re a publisher in business today – congratulations!

You’ve already navigated some stormy times and maybe even stabilized your core business. But the environment keeps changing. How can you respond to that change so that you not only survive, but actually thrive? What’s

What Modern Multiplatform Magazines Look Like

Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don’t always mention is that those who are the most niche, see the greatest gains. General interest publishers are having a heck of a time figuring out a content strategy,

Health Portal Grows 368% Year Over Year

The Mequoda Rocket Award, which premiered in 2009, was originally created by looking at a large sample of online publishing websites. In 2010, we started looking only at Mequoda Gold Member websites. The winner of the Rocket Award is the online publisher who experiences the greatest growth in online traffic throughout the year.

This year’s winner is Natural Health Advisory, one of the country’s leading providers of validated, scientifically backed natural health information. They experienced growth in traffic of 330%, a massive feat for any online business.

Niche Content: How One Major Publisher Is Playing It

There’s no doubt that niche content is the name of the game, at least if you’re playing the game using the Mequoda Method. But digital magazines can’t expect to slap a few enthusiast articles up on a homepage and wait for the money roll in. Rather, online publishers must stay vigilant in repurposing content, developing a content distribution strategy, and cultivating audience via social media and other platforms.

Nonprofit Publisher Prospers with Mequoda Method

“We’ve used the Mequoda Method to more than double our digital memberships,” says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
Web Editor Robin Ngo accepts the award on behalf of Biblical Archaeology Society

The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the

10 Types of Web Videos that Work for Publishers

Today’s new media landscape can be utilized to better serve your business

Have you embraced new technologies and trends within the online publishing environment?

By now we’ve all heard about the benefits of online components like social media; Facebook, Twitter, LinkedIn and Google+ are all utilized to build closer relationships and portray a sense of transparency. Yet, the technology that can be used and shared on these social platforms is often overlooked.

3 Top Online Video Platforms Used by Publishers with Premium Video Content

Uploading your videos to YouTube has its benefits. Your videos get indexed on the world’s second largest search engine, it’s free and life is good. But what if you have premium video content on your website? You know, the video content that took you hours, days, and months to produce? This video content is secure behind a paid firewall for your most valued customers and subscribers. YouTube is no place for premium content. YouTube is great for promotional and free teaser content. Same goes for Vimeo.

10 Audience Development Lessons for Increased Organic Traffic and Conversions in 2015

Audience Development is at the center of the Mequoda Method. It’s the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written about effective audience development, and this year we went back to update some of our most fundamental lessons – many that ended up on the list you’ll find here, of our most-read posts.

Magazine Reading Experience Desirable for Digital

More and more, digital content providers are emulating magazines in both presentation and hiring practices in order to better impress readers and advertisers.

Data Monetization a Major Theme for 2014

The UK’s Association of Online Publishers has released the results for its annual census, and the survey of more than 700 digital publishers reveals just how big big data will be this year.

What Matt Cutts Taught Us About Guest Blogging for SEO

Yesterday I read Matt Cutts’ new blog post—The decay and fall of guest blogging for SEO—that craftily puts guest blogging to bed, without truly banishing it forever. I know that many of our clients guest blog, so I wanted to just clear up how his response applies to you, the legacy publisher.

Top 10 Audience Development Strategy Posts of 2013

Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture necessary for building an online audience. They were the most viewed posts in these categories that we published in 2013. Enjoy!

Magazine Publishers to Leverage Print on Demand?

New print on demand opportunities are were presented to magazine publishers at Retail Marketplace 2013 according to IPDA Publishing & Retail news. Ingram Content Group (ICG) presented options to help magazine publishers leverage their print on demand technology.

Karlene Lukovitz reports, “ICG’s core premise: Since POD print (and digital) products are created and fulfilled to match supply with demand (one-offs based on prepaid consumer orders or publisher-determined small numbers of copies)–and the publisher’s cost and profit margin are predetermined–POD capabilities minimize waste copies/costs, while enabling sales to new (including global) markets/customers. ICG also believes there is potential for employing POD in traditional retail channels.”

Magazine News: The Evolution of Magazine Publishing Software

What began with devices has now turned to software.

Digital magazine publishing software is evolving to focus on a better user experience. In turn, online publishers are partnering with platforms that afford more freedoms to their users.

9 Membership Website Mistakes

Membership websites are hot for 2013

All the sudden in 2013 I found myself hip-deep in subscription and membership websites.

Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing problems of advertising models or the renewed interest in the renewable revenue of continuity websites.

The Strategies of a Successful Keyword Checker

So, you’re the keyword checker in your publishing company. Maybe you’re the editor, who writes blog posts and optimizes them for the web. Or maybe you’re the analyst who compiles the keywords for the editors and copywriters to use. Either way, your sacred title of keyword checker comes with great responsibility to help your business improve and get more traffic from your research. And not just new content either, so keep reading.

Understanding Mequoda SEO Analytics

Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content

Google Analytics should be every online publisher’s best friend … but most don’t have a clue how to use it.

Mequoda Group, a leading consultant to online publishers including The Motley Fool, Consumer Reports, Crain Communications and International Data Group, will be sharing some of its secrets to SEO analytics at the SIPA 29th Annual Digital Publishing and Marketing Institute, Dec. 12-14 in Miami Beach.

Ecommerce Website Design: Top Components of Your Online Store

What your ecommerce website design should look like from the first page to the thank-you page

Publishers sometimes forget that they are retailers; publishers do sell subscriptions, memberships, books, ancillary products, events, etc.

It’s smart for a publisher to think like a retailer: Get people into your store, where they can become your customers. And when they become your customers, get them to come back for more.

5 Website Design Tools to Make Your Website Lightning Fast

Five website design tools and three tips for speeding up your website

“People hate to wait,” Andy King states in the opening line of his book, Speed Up Your Site: Web Site Optimization (VOICES). “The Web is essentially a self-service environment. A core promise of self-service is speed. A customer turns to self-service to save time, to save money and because it is more convenient.”

Your website should load in three to five seconds, and that includes the stylesheet files that illustrate the fonts, colors, styles and structure of your website. People expect information these days to load instantaneously and require no-effort to consume. Two phenomena contribute to the users expectation of download time:

Twitter Tips to Keep Your Audience Engaged

7 ways to reach your Twitter potential

What does your Twitter strategy consist of?

I’d imagine you are at least tweeting the title of each article you publish and adding a link to the content. Doing so is a great way to build your audience based on the topics you cover. However, our research has shown that using interesting quotes, tips or facts from within the article is more effective than headlines.

Who Runs Audience Development for your Organization?

Three critical questions every website publisher must answer.

Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal online audience, the first question I ask is, “Who runs audience development for your organization?” I get a wide variety of answers. At smaller independent publishers, the answer is often “I do.” At larger established publishers, the answer is often, “Our audience development director.” For those publishers with an answer, I’ve also been told it’s the editor, webmaster, chief marketing officer, marketing director, and almost every other job title inside the organization except the cat. As often as not, I get a blank stare. Perhaps that’s why they’re talking to me in the first place. We live in an age of multiplatform publishing where traditional legacy organizational structures simply don’t work. Innovation abounds, and for even successful website publishers, you’ll find many different answers to the above question. Nonetheless it’s a question that needs to be answered, and the answer needs to be compared with the best practices of successful website publishers.

The Top 9 Reasons to Register now for the Audience Development Summit 2012

Join the dozens of attendees who have already registered for the Mequoda Audience Development Summit 2012

The Audience Development Summit 2012 will be a unique experience shared by dozens of knowledgeable professionals.

There has never been a better lineup, as CEOs, publishers, and marketers prepare to give presentations on how they’ve managed their digital success.