We often hear about predictions for digital magazine publishing; how it will grow, the revenue generation expected throughout the industry, and the time frames associated with these numbers.
These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.
Throughout the year we page through several favorite yearly magazine industry and digital publishing research reports. The results in these reports provide a glimpse into the future of digital magazine consumption, usage and other insights that will help you build a better digital magazine strategy.
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If you’re looking to stay ahead of your competitors by following the digital magazine publishing trends like we do, here are some reports to keep your eyes on.
The MPA describes the Factbook as “one of the most widely sourced and relied upon tools in our industry for both print and digital magazines. The Factbook features noteworthy research, useful statistics and compelling facts that articulate how magazine media is unique and its effectiveness compared to other media.”
This report for the MPA gives specific metrics and trends in social media specifically for publishers. For example, almost 50% of magazines have their largest social audience on Facebook, whereas Twitter is in second place with less than half that number. Note: this report hasn’t been updated since the end of 2019.
Twice a year, the AAM releases a (paid member-only) report detailing the circulation numbers of every magazine that reports in. The resulting information tells publishers how sales and subscriptions are faring – including which magazines are increasing digital magazine subscriptions. That is, any who report their digital circulation numbers. This report is often reported on by the MPA and other industry news sources.
Every year, IAB releases this report on internet advertising. It includes data about Internet advertising revenue from web, email, online services and anyone who sells online advertising, including digital magazines. According to IAB, “the results reported are considered the most accurate measurement of Internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online.” This year they published a Q1 report, and then a bunch of COVID-related reports afterward which are just as interesting.
An annual report by Pew describes their endeavor as “examining the landscape of American journalism.” It encompasses multiple reports covering revenue, digital reporting, acquisitions, media trends like digital video and more for the news industry like newspapers, digital magazines and other sources.
The Content Marketing Institute releases benchmarks, budgets and trends in two separate annual reports – one for B2B companies and one for B2C. Although this isn’t publisher-specific, their insights apply to all industries.
HubSpot says this annual report is “more than survey data,” but it really focuses on what online publishers are doing to drive traffic. Focuses are content, SEO and social media.
Michael Stelzner’s annual report focuses specifically on social media and the current trends that are launching brands forward or backward. You can see which platforms worthy of expanding into without needing to test them all out for yourself.
This HTML-based “report” is accessible all year long and is constantly updated with the latest Google Algorithm updates. This is particularly useful for digital magazine publishers because as you watch your own analytics you can compare and see which algorithm updates may have impacted your highs and lows.
If you want to know which topics and niches grew most during the year, Google’s “Year in Search” covers all of that. And while they don’t offer COVID search results in their search tools, it’s interesting to see they do have a report of COVID search trends.
This all-inclusive report covers the state of search for both publishers and agencies.
Every summer, eMarketer releases this report, including many other annual reports on mobile, video and other media.
What other reports do you read as a digital magazine publisher? Leave a comment below to share!
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