SEO is the abbreviation for search engine optimization. SEO refers to the process manipulating on-page and off-page web content to positively affect a website’s visibility through search engines. SEO is considered to be “organic,” meaning that the process takes skill and knowledge, opposed to other forms of Internet advertising that rely solely on budgetary restrictions.
Has semantic search technology changed the way we write?
"Wouldn't it be nice if Google understood the meaning of your phrase, rather than just the words that are in the phrase?”
Five free reports sharing valuable information, inspired by the Mequoda Summit
Although it’s sad to see another Mequoda Summit come to a close, the conference itself was a hit. We were
Three technology professionals are ready to inform you about options
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Online publishers, content producers and Internet
Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports
The best practices in writing the title of a report or white paper require the copywriter to focus on
The newest landing page template - video landing pages
Today I was talking about web video with Patrick Hughes, Production Director of VisualPost and presenter at this weeks Mequoda Summit. While
It’s time for our annual press release website update.
This year we’ve narrowed our selection to a top ten free press release websites. SOme of them also offer extra features if
A few seats remain: register now to join us at the Mequoda Summit Boston 2010
Discover how to thrive and prosper in the world of online publishing and Internet marketing with
Make social media part of your plan for SEO campaign management
Most social media sites use "nofollow" tags. This basically means that an inbound link from this site isn't going to
The advantage to writing “fascinations” for bullet points and subheads
Are you a copywriting tortoise or a hare?
I’m a slow starter in the SEO copywriting race. Not a procrastinator, I simply
Is Fractured Consumption the 'Write' Thing?
Trapped miners. Taylor Swift. Tom Brady. Binary death star.
Now that I've gotten your attention, Robert Lerose wrote a fascinating article in the August Hotline that
The value found at live events is greater than many expect
How do you react when your boss tells you to pack a bag and prepare for an industry-focused conference a
This free report from Mequoda Group discusses how online PR is a way of gaining visibility from online communities
(Nationwide)---Online PR can help reach a big, direct audience online that is
Nine steps to better SEO copywriting
Do you sometimes have difficulty cramming in enough keywords with some topics? Here are nine steps that can improve your SEO copywriting and make
Are email newsletters better than blogs?
I've read several articles discussing whether or not blogs were dying, since many well known bloggers have recently switched to email newsletters only. There
This free report from Mequoda Group discusses how to build free reports, promote them and use them to convert visitors into email newsletter subscribers
(Nationwide)---Creating a free report, setting up a
What we mean by a Mequoda System and why you should care
Here at Mequoda Group, we often are asked what we mean by a Mequoda System, especially now that our
As an open source content management system loved by many, WordPress offers some great features to online publishers
The first open source content management system I ever used was WordPress. My
Tips From SIPA UK Conference Become Session Starters for Miami Meeting
David Foster, CEO of BVR in Portland, Ore., sat in on the marketing directors' roundtable at July’s SIPA UK Conference
Create a giant archive of robust free reports for optimal SEO Campaign Management
Sometimes publishers know that they should be giving away free content in order to build their email list,
Are there SEO copywriting lessons to be gleaned from the Beloit College Mindset List?
Do you ever feel old and out of touch with popular culture?
I knew I was no longer
Attract more customers with keyword-rich copy, GUARANTEED!
An important part of SEO copywriting is researching keywords and phrases for all of your copy, whether it’s your website, email newsletters, sales letter
This free SEO Copywriting Handbook from Mequoda Group discusses everything online writers need to know about search engine optimization.
(Nationwide)---For website pages to reach high Google rankings for specific keywords, they
Familiarizing yourself with these digital skills will help build your audience and increase website traffic
I talk about the future quite frequently. It may get tiring to read, but it’s a
If you don’t own it, our free Internet Marketing Strategy for Publishers eBook
Download a free copy of our eBook Internet Marketing Strategy for Publishers now
A major difference between a Mequoda
The Heat Isn’t the Only All-Star Team in Miami; Check Out These Speakers!
Reach out to bloggers, evaluate your renewal series, find the most successful direct marketing material and read it.
Putting all the elements together to satisfy both the reader and Google
In our Gold Member Mequoda SEO copywriting workshops we’re sometimes asked how we create rapid conversion landing pages and
Tom Lynch, CMO, Astek Consulting
SIPA: What was your first job out of college and how did you get into this business?
LYNCH: First job out of college: Selling "plain paper" copiers
A Google keyword visibility strategy and valuable, highly targeted content are fundamental to this experienced online publishing enterprise
If you have ever doubted the value of keyword research and search engine
Download our free report on SEO campaign management if you haven’t done so in the past, and use the information to harness the power of the new Google
The new Google,
A Summer of Content: Bailey Counts The Ways to Create New Web Posts
Leave it to Matt Bailey to tell us about an online “tax rap” competition hosted by Vanilla Ice
Discover how to incorporate storytelling into your online copywriting
“I’m a direct response copywriter,” he complained, “I don’t write fiction, I write sales letters.”
My friend Martin (not his real name) objected
Nine steps for converting visitors into subscribers during SEO campaigns
A key component to SEO campaigns is the rapid conversion landing page (RCLP). A successful RCLP will convert visitors into email
Discover the Best SEO Keyword Strategy for Free from Mequoda Group
This SEO keyword strategy teaches the knowledge of which keyword phrases to target and how to engage in successful SEO
Online publishing faces new challenges with the latest major Google update
If you’re older than 50 and can actually remember adult life before the personal computer, you may still be filled
Three external sources for building email circulation
It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was
Let the world of online users know about your story
The world of journalists, bloggers and news aficionados has grown to an exorbitant size because of the internet. This notion should
Helium Fills the Air With User-Generated Content
User-generated content floats all around us now, of course. At lunch today, I looked over my Washington Post sports section to see a half-page
Attention to these SEO copywriting details can boost your site’s “findability” and popularity
So, you’ve written a terrific blog post that’s chock-full of your targeted keyword phrases. It simply exudes SEO
