Google Analytics Real-Time and Google Analytics Premium are new options for online publishers Are you using Google Analytics as your primary tool for tracking data associated with the health of your  

Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments  

Discover how we increased conversion rate by more than 30% when you download our updated Rapid Conversion Landing Page Optimization Guidelines Download a free copy of Rapid Conversion Landing Page Optimization  

Different Phrases for Different Places From yesterday morning’s Marketplace on National Public Radio: [Host] Jeremy Hobson: I don't have OnStar in my car, but I do have a cell phone in my pocket,  

Step-by-step approach helps executives go from business idea to website launch and execution Unlike our former bootcamp program that conceptualized content marketing, our new Mequoda System Strategy Bootcamp details specific actions  

[question]Why is it necessary to limit the number of folders or slashes in a URL?[/question] [answer] Google sees slashes in your URL as a folder, and the more subfolders in your  

Anderson’s Email Charter Puts Onus on Sender So I cut out this commentary on Sunday from The Washington Post by Chris Anderson, the one who is the curator of the TED  

3 email copywriting guidelines for more successful email campaigns We’ve given plenty of email copywriting tips over the years. We’ve delivered many through out Email Copywriting Basics free report. Our SEO Copywriting  

The launch of MyHorseDaily brings support to all types of horse enthusiasts MyHorseDaily, published by Active Interest Media’s Equine Network soft-launched in late June, and has since been utilizing Mequoda best  

New Survey Finds Word of Mouth Stronger Than Ever It’s no wonder that Facebook wants to add all these features so that you’ll see what your “friends” are watching, doing and,  

Statistics show how people interact with brands after they ‘Like’ them For online business utilizing Facebook to communicate with audience members, engagement often begins at the ‘Like’ button. We understand that’s how  

Discover the secret behind Blockbuster SEO posts that generate hundreds or thousands of unique monthly page views If you want to attract a more targeted audience, and receive hundreds or thousands  

Russell Lawson, Managing Director, Optimus Education, London SIPA: What was your first job out of college and how did you get into this business? RUSSELL: I actually avoided work once I finished  

Google makes a change that can help the best content get found more easily There's always been value in Google News. This is the case because I’ve used Google News numerous times  

4 reasons why you should have a well optimized free report marketplace If you aren’t offering free download products yet, here’s what you are missing: An opportunity to  

Catch up on the Mequoda Daily’s blog posts for this past week  

As major print book retailers dismantle, the growth of e-Reader popularity climbs After 26 years, the entire chain of Borders bookstores began shutting down. In addition to debt, the book retailer had  

Stephen Reily of Vibrant Nation accepts the annual Mequoda Rocket Award, which honors the fastest growing Mequoda Gold Member website September 20, 2011 (Waltham, MA)— The Mequoda Group awards growing special-interest  

3 software options for building an open content subscription website It’s not an online editor’s job to tell you how to create a website…but I do consider it my job to  

The Power of Video to Draw People in The popular D.C. Shorts Film Festival just concluded here in Washington, and watching the various films only reiterated the power of video—at any  

The Washington Post is instructing reporters on the importance of link building How many times have you heard that building links are important? Reporters at the Washington Post recently received a memo  

Communicate to the right audience segment with the best possible message Internet marketers are becoming more experienced at segmenting their customer database. By targeting buyers and prospects separately with unique messaging, sales  

A Little Social Marketing Etiquette Can Pay Big Dividends In her new book, Content Is Ca$h: Leveraging Great Content and the Web for Increased Traffic, Wendy Montes de Oca—an occasional speaker  

7 job responsibilities and strategies for online editors that help develop a larger, more targeted audience In today’s digital landscape, online editors have a hand in developing a brand’s audience, even  

A new study from the Mequoda Research Team sheds light on the use of open content Open content has been around since the inception of the web. Since that time, it’s  

New Program Advances Software-Generated Articles How important is good, original content? I became a little worried the other day when I read a story in The New York Times about a  

5 magazine assets online publishers need to utilize for growing your online business Magazine publishers have an advantage when they turn to the Internet. Unlike most online self-starters, print magazine publishers who  

Don’t forget these SEO tips for Google visibility, or your SEO efforts will be lacking Aristotle once said, “Man is a goal seeking animal. His life only has meaning if he  

Gail Perry, Editor-in-Chief, AccountingWEB (Sift Media) SIPA: What was your first job out of college and how did you get into this business? GAIL: Right out of college, I went to work  

3 reasons why SEO is necessary for success in online journalism Last week at the Mequoda Summit East 2011, I took part in teaching our SEO Workshop. Norann Oleson, Mequoda’s Keyword Specialist,  

Are you using the best words to help your audience find your content? It’s no surprise that words are powerful. Without words, none of us would be able to communicate concepts, express  

Catch up on the Mequoda Daily’s blog posts for this past week  

8 sources for audience development Attracting interested visitors to your website is the first step in successful audience development. Yesterday in a session at the Mequoda Summit East 2011, Kim Mateus, Chief  

‘Seven Pillars’ Provide Foundation for Improvement The company is called Your Business Your Future, and they want to help you build a better business for yourself. Their program, The Seven Pillars  

Bryan Welch, Publisher and Editorial Director at Ogden Publications, supplied the Mequoda Summit East 2011 with great information for online publishers Bryan Welch’s keynote presentation Managing Digital Transformation at the Mequoda  

The Mequoda System Strategy Workshop details the complete picture for successful online publishing We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value  

Verifying Email Addresses and Protecting PDFs You Send Quality of email address generation. Direct mail – what’s working. Protection against subscribers illegally passing on pdf files. Royalties from the Copyright Clearance  

Expert Copywriter Mark Everett Johnson shares email copywriting insight at the Mequoda Summit East 2011 The first day of general sessions at the Mequoda Summit East 2011 surely did not disappoint,  

We introduced our 49-steps for starting and running an online business this past week at Fool University Kim and I had the pleasure of spending a full day with the folks  

The Importance of Marketing on All Fronts I heard something very interesting in a recent phone interview that I conducted with Craig Huey (pictured left), the publishing entrepreneur and longtime SIPA  

The Mequoda Summit East 2011 focuses on an array of content marketing tips for experiencing more online business success A diverse array of online publishers and content marketers started to gather  

According to CNN, "The Tribune Co., one of the largest U.S. news enterprises, is working on a touchscreen tablet that it plans to offer to newspaper subscribers". CNN writer Mark  

Demographics for search engine users from Pew Internet Project In the Mequoda Daily last week we talked about how to increase visibility on Google by properly utilizing SEO. The article detailed eight  

Sean Oberle, Publisher, Oberle Communications, Bethesda, Md. SIPA: What was your first job out of college and how did you get into this business? SEAN: I worked at a non-profit in the  

What does this acquisition mean for content publishers? Zagat Survey was a first of its kind. In 1979, Tim and Nina Zagat established the company to provide a collection of ratings of  

Discover how your content will fare on the web Most successful online publishers understand that building a keyword universe is the foundation for digital success. Another key document for digital success is  

The beauty of scheduling tweets and the love for more focused community building One thing that the Twitter community has done so well over time is turn a simple 140 character  

Reserve your place at the Mequoda Summit East 2011 now or miss out of three and a half days of best practices, case studies and successful strategies for online publishing  

Could Next ‘Twitter’ Come Out of Fall Roundtable? What’s in a name? A lot, apparently. Would Twitter be so popular if it was called, say, Patter? (I guess then you could  

More retail marketers are directing audience members to their social networks Do you incorporate the “forward-to-a-friend” option in your email newsletters? If so, how has it worked for you? Do you track