Online Publishers, Do You Get the Big Picture?

The Mequoda System Strategy Workshop details the complete picture for successful online publishing

We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value from the program.

Thus far, all my colleagues who have experienced the content have given rave reviews about the program.

The next opportunity publishers, entrepreneurs and intrapreneurs have to experience the Mequoda System Strategy Workshop is in New York City on October 27th at the McGraw Hill Conference Center.

Who should attend the Mequoda System Strategy Workshop

If you are a senior executive and you don’t understand parts of the digital environment, come join us.

If you are an executive that does get it, like Randy Coon at Motley Fool, and you have people working for you that need to understand the bigger picture of how a digital publishing business works, send them to New York City for our workshop.

If you are at a large organization and want us to present this on-site, give us a call. We have the program and are willing to travel.

If you’re an entrepreneur, or an intrapreneur spinning a business out of an existing corporation, the information inside this workshop might save you from failure.

You will discover how the whole system works, all the components and how they relate and fit together.

It was great to get feedback from someone with Randy’s experience. After speaking with him about it, I’m confident the Mequoda System Strategy Workshop is better than the one we’ve taught for seven years that thousands have attended.

Keep in mind that our open Q&A during the workshop will help you understand how the Flora Daily model we present relates directly to commonalities of your business.


Below, I’ve listed the 49-steps we discuss in detail during the Mequoda System Strategy Workshop, including the five new paid media components.

  1. Inventory Your Magazine Assets
  2. Illustrate Your Brand Family
  3. Choosing Your Business Models – Sponsor vs. User Revenue
  4. Defining Your Audience Pyramid
  5. Planning Your Global Sitemap
  6. Establishing a Blog-Centric URL Structure
  7. Establishing a Magazine-Centric URL Structure
  8. Establishing a Decentralized URL Structure
  9. Defining Key Assumptions
  10. Sizing Up The Competition – Online Market Audit
  11. Defining Your Website Taxonomy
  12. Matching Sponsors to Topics
  13. Building Your Keyword Universe
  14. Updating Your Strategy Model
  15. Preparing Your Project Plan
  16. Choosing Your Software Strategy
  17. Choosing Your Content Management System
  18. Choosing Internal System GPL Plug-ins
  19. Creating Internal System Plug-ins
  20. Choosing External System Options
  21. Determining Your Project Schedule
  22. Determining Project Budget
  23. Building Your Paid Media Plan
  24. Finalizing Business Plan
  25. Sourcing Capital
  26. Green Lighting The Launch
  27. Choosing Mentor Sites & Best Practices
  28. Choosing 2-Column Design
  29. Choosing 3-Column Design
  30. Creating Website Style Guide
  31. Establishing Conversion Architecture
  32. Setting Online Editorial Calendar
  33. Choosing an Image Service
  34. Maximizing Website Usability
  35. Hiring Your Content Marketing Specialist
  36. Training Your Staff
  37. Closing Launch Sponsors
  38. Loading Content
  39. Preparing Your Initial SEO Campaign
  40. Executing a Soft Launch
  41. Setting Up Twitter Program
  42. Setting Up Facebook Program
  43. Executing a Hard Launch
  44. Launching & Tracking SEO Campaigns
  45. Monitoring & Optimizing System
  46. Launching Adwords Campaign
  47. Launching Banner Campaign
  48. Building Affiliate Network
  49. Building Retail Network

I look forward to seeing you in New York City for this exciting new program for starting and running an online business.


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