Digital events are quickly becoming a highly profitable Internet Business Model
The Mequoda Research Group has identified nine methods used by successful publishers for making money online:
The 9 Online Content Business
After turning Atlantic Media into a global force to be reckoned with, Justin Smith now has his sights set on Bloomberg digital reigning supreme more than one year into his
Don’t overlook this powerful revenue stream
When magazine publishers get together to talk about their advertising revenues, the common complaint is that even though they’re counting on online advertising to replace
Native ads have been around for a while, although they have gone by many other names in the history of media over the centuries. The legal concerns that come with
Do you have any super-subscribers? A recent report in Capital New York explores the idea of digital magazine subscriptions enhanced for your most loyal readers, citing brands like People and
As event organizers, we send lots and lots AND LOTS of emails to get attendee registrations. After all, that’s the idea–to get as many people as possible to attend our
Ad viewability on mobile devices is an emerging issue for publishers, and Facebook – along with the Media Rating Council – has taken the lead on developing workable measurements.
Put simply, an email subject line is the 50ish character sentence you write that causes people to open your email (or not open). Publishers don't often ask the question of
Recent articles spelling doom for replica editions could be misleading to digital magazine publishers, writes D.B. Hebbard in a recent Talking New Media post. For his part, Hebbard points out
Expanded tablet use in China, growing consumer desire for quicker mobile access, and an increase in video ad viewability are among the publishing industry trends addressed by eMarketer in its
Once or twice a month we like to check in on digital magazine publishers making some noise with promotions, mergers, new business models, or major changes in course. We do
First in our series on Twitter Audits, we defined a Twitter Audit, including what one looks like, and then we talked about how to get the information that will beef
With our blog, we aim to achieve a nice balance of posts that comprise the "Free Advice" we promise in our navigation bar. This combination includes best practices, case studies,
The MPA's annual American Magazine Media 360 Conference (in the past called the American Magazine Conference) took place last week in New York City with an estimated attendance of 500,
Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have
The Economist Intelligence Unit recently released "The Rise of the Marketer: Driving Engagement, Experience and Revenue," a new report that hones in on 2015 marketing trends for companies hoping to
D.B. Hebbard recently conducted a roundtable discussion on digital magazine covers for the relaunch issue of App Publisher and reported the highlights in Talking New Media.
It’s time once again to gaze into the crystal ball and set out what I think 2015 will deliver.
As someone from the ‘boomer’ generation, it appears I must now bow
“For $10,000 per issue I can create a magazine that the big boys can't produce for $250,000. Apple and Amazon have given me a distribution platform where I can compete
Stay current with new digital magazine trends and you'll stay ahead of the competition. That's the idea, right? Those may be words to consider every day you step into the
Social media for publishers can be a fast-moving, occasionally confusing gambit. While there's no question that integrating a social strategy will generate more readers and revenue, there are questions about
Mequoda Gold Members and every reader of this blog know me as a publishing consultant, journalist and blogger. Now I’m thrilled to introduce to you: Don Nicholas, novelist.
No, it’s
I’ve been creating niche events (under 2,000 attendees) for over a decade now and have picked up some sure-fire event marketing strategies along the way. Creating dynamic marketing strategies for
Native advertising is content that is created to subtly promote or sell a product. It is also referred to as an advertorial. Most often, this content is sponsored by a
Mequoda Members have fully grasped for a while now that digital magazine archives can do wonders for your multiplatform publishing and audience development efforts. Others, like Rolling Stone, are just
