When we develop magazine business plans for our Gold Members, it include seven levels which you've probably heard us refer to as CAROTME: content, audience, revenue, optimization, technology, monetization, and  

Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic The topics don't get much hotter these days than Facebook publishing, and though the gap between the social network and media  

There’s no such thing as publishing a magazine. The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it  

Monitoring the latest media trends for online-only magazines and other publishers These are interesting times for online-only magazines: The industry, like a growing child, is changing every day, and just chasing  

How we're seeing a larger return on our marketing investment by recycling marketing campaigns across platforms When I first started working at Mequoda almost 10 years ago, we wrote a lot  

Quantifying video metrics is a wide open enterprise for all, including publishers; plus, innovation and analytics from the experts Views, visits, traffic, clicks, opens, time spent with media ... charting response  

The MPA just released their Magazine Media 360° report and the future of magazines is just as interesting to predict as ever. The top growing magazine brands year over year  

Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling Believe it or not, a big part of multiplatform strategy  

In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just  

Whether they are best practices for running an online business or best practices for sailing, there is always something to be learned from others I’ve been asked many times, “what is  

Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time. But, like any  

There’s no such thing as publishing a magazine. The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it  

When a customer agrees to have a specific charge card billed a certain amount for a pre-determined (or sometimes open-ended) period of time, that's recurring billing. It's sometimes called recurring  

Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good The digital publishing market moves fast,  

A couple weeks ago I attended an SEO conference called SearchLove hosted by Distilled. One of the speakers was Rand Fishkin, better known as the Wizard of Moz. At the  

All SEO keywords are not equally important—volume and competition matter! The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by  

Publishing tech is a priority for digital magazines – but it's not as easy as just checking off a box  

Ars Technica, Wall Street Journal, and others making headlines among online advertising trends – and one topic trumps them all Online advertising trends – or should we say "trend" – are  

It always amazes me how people can worry about good things that happen. Sharon (not her real name) runs a successful $5 million special interest B2C publishing company that now  

Ad blocking. Digital publishers are doing their best to combat it – you might be one of them – but they're not necessarily in accordance with what the solution is.  

Subscription billing software allows publishers to manage their customer subscriptions and revenue by storing payment data and processing charges on a recurring basis. Of course, subscriptions have been an important  

Conventional wisdom says that moving your legacy print magazine into the digital age is complicated, expensive and painful. Mequoda says: Not if we have anything to say about it. There’s a better  

The Association of Magazine Media (MPA) released its Top 10 magazine brands on April 28, along with its most current audience data from March of 2016. The findings, compiled by  

While bloggers are out there buying generic images for a dollar on stock photo sites, one nice benefit magazines typically have is an archive of photographs from past issues. One  

The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what  

To paraphrase Steve Miller, publisher technology keeps on slippin', slippin', slippin' into the future. Could be your content management system, your app, your digital advertising: There's little time to rest  

Mequoda Systems has an immediate opening for a Chief Strategy Advisor to join our high octane executive team Ideal Candidate: 10+ Years managing a multiplatform media business with full top line and  

It's no surprise that programmatic sales are on the rise – built on the same principles that make organic SEO such a successful part of digital magazine publishing, programmatic advertising  

Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS  

While there's a lot to be excited and optimistic about, the online media industry is also full of pitfalls, mirages, and false leads that run into dead ends. We try  

Do you realize that a large percentage of your most loyal customers may only hear from you once a month, when you send them your magazine? It seems like when you  

We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it's not something you should invest your entire portfolio in, but tablet usage statistics  

Some folks like to talk about the decline of magazines. And yet, the digital magazine surge shows that not only are magazines surviving, but they're alive and well, with still  

Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more Can association magazines transcend membership readers to engage in some serious audience development?  

Periodical publishers have historically considered content to be disposable – generated once for use in a periodical or book and then discarded. Multi-platform publishers who recycle, reuse, and re-publish information in  

Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers? As the digital publishing market has grown and changed, selling ad space has only become  

Lots of news on the ad tech side of the industry, which really shouldn't come as news, given all of the advancements happening on what seems like a weekly basis