Audience development efforts should focus on popular activities
A recent article from Gartner uncovers five daily activities popular with tablet users. The survey shows that on average, more people are using tablets to read books (33%) than mobile PCs (13%) and mobile phones (7%).
The survey also shares an interesting take on consuming digital content over print content. According to Gartner, “The survey found that more than 50 percent of media tablet owners prefer to read news, magazines and books on screen, rather than on paper.”
From Gartner, there are three daily activities that reside within the typical audience development strategies used by many niche digital publishers. The associated tips are listed below.
Audience development tip #1 for tablet publishing: Email – Email is checked daily by 81% of tablet users surveyed. Effort should be placed on developing an email marketing and email newsletter strategy that aligns with your tablet users.
Audience development tip #2 for tablet publishing: News – Reading the news is done by 69% of tablet users on a daily basis. This may relate to national, local, or global news, but if you popular with an audience; your news can be just as valuable. Are you bringing news to your audience on a frequent scale?
Audience development tip #3 for tablet publishing: Social networking – Social media is used daily by 62% of tablet users. Providing your content through social media, and starting conversations through these mediums, will help you stay relevant to your social audience members.
Do you have any more tips to share for audience development through tablet publishing? Please add your insight to the comments below.