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Tag: audience development strategies

Audience Development Strategies for Instagram Stories and Chatbots

Facebook and Twitter were once major focuses of audience development strategies. Some digital publishers still receive favorable traffic from these social sources, but we’re also seeing other social networks and strategies gain popularity. Today we’re looking deeper into this news to see how it’s impacting publishers.

Content Purging as an Audience Development Strategy at Ebner Publishing International

The best audience development strategies meet an audience where they want to be met. Today we are looking at the expansion of some audience development strategies for content publishers at Ebner Publishing International, which publishes about 80 magazines, and is using content engineering to drive more traffic.

13 Examples of Professional Email Subject Lines

If you could, you’d hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing together 50-100 characters on the fly every day is a stinky approach to accomplishing those goals.

Audience Development with Social Goes Beyond Algorithm Changes

Many publishers found themselves scrambling as Facebook’s algorithm changed and impacted their levels of referral traffic from the social giant. However, as usual, the savvy publishers were quickly able to pick up the pieces, if there were any, and form better foundations for their current social endeavors.

Twitter & YouTube Better as Audience Development Tools

Audience development strategies change as better methods are uncovered, and sometimes those methods involve putting more attention to certain areas of greater promise. It also involves avoiding channels that stop sending as much traffic.

Audience Development News: An Audience Network, Ad Serving, and Content Partnerships

Many audience development strategies get new life breathed into them, enhancing their abilities to develop and reach new audiences in different ways. Today’s news looks at this, and how publishers are tweaking strategies to adapt to the changing times.

3 Magazine Social Platforms We Love

How the top magazine publishers in social media are leveraging three major platforms for magazine social marketing
According to the MPA’s Magazine Media Factbook, 91% of U.S. adults read magazine media, but where do they read it? Right now we’re working on our 2018 Digital Magazine Reader Survey, and social media is the second most used

Google Goes Beyond Audience Development with Premium Subscriptions

Google’s relationship with content publishers has the opportunity to become stronger with the search giant’s introduction of Subscribe with Google.

Audience Development Strategies Need to Focus on Search

Publishers select a variety of audience development strategies depending on their market, the skills of their staff, and their content. Today we’re looking at news on referral traffic, pertaining to Google and Facebook, two major audience development partners. 

Audience Development Strategy Connects Closely with Monetizing Users

Savvy multiplatform publishers keep an eye out for ways to optimize their audience development strategy when new opportunities arise. Today we’re sharing news on publishers who are adding new elements to their audience development strategies for greater success in the digital publishing landscape.

The Latest Audience Development Strategies Consider Chatbots, Video

Video has been a tool for audience development and a medium for premium content for years. However, the popularity of this medium continues to grow and new insights are discovered from it. Chatbots are a new tool being used by publishers to connect with audiences differently.

Publishers Driving Website Traffic Through Social Are Making Changes

Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers 
Driving website traffic is always on the mind of audience development managers. We’re seeing publishers acting in accordance with this notion, as they dive deeper into a variety of locations, including Facebook,

Google Ends First Click Free, and Beats Amazon on Product Discovery

Keeping an eye on Google’s changes is one way digital publishers are able to stay up-to-date on the best audience development strategies for the market-leading search engine.

Today we’re looking at news on changes to Google search that may impact and influence publisher decisions.

15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

It’s hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:

Is whatever you’re thinking about doing, going to help you build an audience, improve capture rates, increase engagement rates, or monetize more visitors?

Your audience development efforts fall into three of those buckets, which means that audience development, in essence, makes up 75% of your overall publishing goals. If it doesn’t, then how will you have enough people to convert into customers and monetize?

An Encyclopedic Collection of Digital Publishing Strategy

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:

Freebie Friday: A Complete Guide to Increasing Website Traffic for Free

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content.

Savvy Digital Publishers Driving Website Traffic & Controlling Brand Identity

Digital publishers at The Economist, Bonnier, and New York Media share techniques for driving traffic; Publishers use social media to enhance brand identity
Audience development is a major factor in the growth of brands of digital publishers. Today we’re sharing some tips shared by an array of publishers who are driving more traffic and using social

The Most Important SEO Factors of 2017?

Search Engine Land releases report on worthy SEO factors; Google reminds us of rules for putting links in large-scale audience development campaigns; Publisher fades in Google results after blocking Google users
It’s recommended to stay current with best-practice SEO if you want to rank organically in Google. Today we share news stories that look at these factors,

Audience Development Shines Like it Did a Decade Ago

Organic SEO, email, syndication, social and video still among top audience development strategies
Change constantly occurs, but not all change is drastically different from what was. Take audience development, for instance. Audience development has evolved through the years, but some of the most time-tested strategies are still successful and being used today.

We begin today’s news with

Are Digital Advertisements Becoming More Popular for Audience Development?

Today we’re seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy.

We begin at Media Post, which is reporting on native ad data from AdsNative. “More than half of publishers don’t believe that Google and Facebook “own” the digital advertising market. That’s one of the findings of a recent survey conducted by AdsNative, which polled its customer base of 7,500 Web and mobile publishers on the state of native advertising in Q1. The survey found that 53.9% of publishers don’t believe ad budgets are going to just a handful of players.”

Website Redesign and Newsroom Changes Come to Major Publishers

Huffington Post’s website redesign digs towards tabloid roots; The Economist slowly redesigns its site; The Boston Globe sets to reinvent its newsroom
A website redesign can have a major impact on a publication, especially if the new site incorporates subscription options or enhanced audience development strategies.

We begin today with a website redesign from Huffington Post, which

Audience Development Evolving Through Social Media Channels

Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope
We’re seeing more publishers partnering with Facebook for distributing content as part of an audience development strategy. Part of this content strategy is focusing on Instant Articles and how more advertisements can be placed within Instant Articles. MediaPost reports, “Unveiled in

What Is Audience Development?

Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter.

Now imagine you throw a dinner party where your brother brings home his new girlfriend. This is the tenth girl in 10 years who has sat at your dinner table, so you assume that you may never see the lovely woman again who we’ll call Sarah.

After dinner, Sarah mentions that she just bought a house and the yard is just awful.

So there you are, with a potential customer in your house. What do you do?

Audience Development Strategies Deployed at Forbes

Forbes’ new audience development strategies include stories for social, podcasting, and focusing on millennials
We see audience development strategies frequently changing with new technologies and analytics. The leadership and direction of the publication is also an important part of the overall strategy.

Today we take a look at Forbes, which has been making changes to remain relevant

The Organic Audience Development Strategy Handbook

Claim your FREE digital copy of Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base now.

Amy O’Leary on Audience Development Strategies and Digital Publishing

As a leading contributor to the New York Times “Innovation Report” that was leaked back in May of 2014, Amy O’Leary worked at the fulcrum of a push forward in audience development strategies. In the midst of her move to editorial director at Upworthy, the Nieman Lab interviewed her for her take on the future of digital publishing.

10 Audience Development Strategies for Doubling Your Email List

How do you currently build your email list? For most publishers, there are two main drivers of email subscribers: 1) a measly “subscribe to our newsletter” box floating around the site, or 2) a check box on magazine subscription forms that opts them in.

Exciting, right? Subscribers must be flocking to your email list.

If this is you, I hate to break it to you but nobody wants to subscribe to your newsletter, especially when you say something as complacent as “subscribe to our newsletter.” People already have enough flooding their inboxes to sign up for something that offers no real benefit. As for the second one, nobody likes being auto-opted into things either.

Proven Organic Audience Development Secrets Revealed in New Free Handbook

March 14, 2014 – BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan, was written by Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group.

Ceramic Arts Daily Benefits from Social Audience Development

Every publisher has their own audience development strategies. In a Mequoda System, our three goals are to attract, retain and then monetize, which is done primarily through email. There are, of course, other ways of attracting new customers, like social media.

Refreshing SEO Strategies after Panda Update

Review your audience development strategies after this recent Google change

Google unleashed another round of Panda updates last Monday. Google confirmed the update and announced that less than one percent of search queries were affected. This update has had less impact than past algorithm changes, particularly the Penguin update.

This update marks Google Panda version 3.9.1. The last update Google Panda 3.9 went live on July 24. If this pattern continues, we may see another Panda update around the end of September.

Digital Subscriptions Growing for Some Publishers

Digital subscriptions are helping publishers succeed in times when advertising is high enough

With the economic problems of recent years, digital magazine publishers have had multiple issues to address.

First, they have taken to the digital frontier by creating subscription websites, audience development strategies, and digital one-off products that can be purchased on-site or through retail and affiliate partners. Many digital magazine publishers are currently in different states of this change.

Do You Want a Robust Digital Audience?

Every day digital magazine publishing potential is growing

It’s amazing to be an inside component in a growing industry. It isn’t an experience that happens too often, but ever since mobile devices entered the marketed place and started offering new and exciting functionality, digital magazine publishing potential has grown.

3 Audience Development Tips for Tablet Publishers

Audience development efforts should focus on popular activities

A recent article from Gartner uncovers five daily activities popular with tablet users. The survey shows that on average, more people are using tablets to read books (33%) than mobile PCs (13%) and mobile phones (7%).

The survey also shares an interesting take on consuming digital content over print content. According to Gartner, “The survey found that more than 50 percent of media tablet owners prefer to read news, magazines and books on screen, rather than on paper.”

Scheduling is Key While Boosting Traffic with Twitter

Online editors and audience development professionals don’t just work the standard 9-5. Deadlines and new projects pop up and audience members make comments at random hours. Due to these elements, our jobs may take on sporadic duties.

And since we are in the business of providing timely, informative content, the frequency in publishing is important. If you publish too infrequently, your audience may look to competitors for constant information. It’s like reading or watching the news each day – people do it to stay informed about the most recent things relevant to their lives.

Improving Your Audience Development Program

The new Audience Development Consulting Program will help you plan, target, and track your keyword campaigns

Online audience development has evolved, although not every online business owner realizes this yet.

This evolution isn’t just about the audience development strategies that exist online. It also includes the preparation, monitoring, and measuring that comes along with a well-devised audience development strategy.

On-Page SEO Tips for Audience Development

7 on-page SEO elements you are in control of

There are many audience development strategies that can be used to find audience members, and allow audience members to find your content directly.

SEO is one of these audience development strategies.

5 Tips for Today’s Online Editor

An online editor’s position is very different than the traditional editor might realize. In addition to creating great content, they have to follow particulars associated with the digital environment, including content marketing and audience development strategies.

Take a look at a few of these requirements below.

Week in Review: March 26th, 2012 – March 30th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategies Shared in Colorado

Audience development is a main focus of this live event, with dozens of tips and case studies offered

Audience development is rampant online, but which strategies are right for your brand? With all the media formats available, you need to understand your options and what would genuinely help build your audience.

Twitter and Facebook are clear choices – which we will address during the Social Media Optimization Master Class at the Mequoda Summit West 2012 – but there are lesser-known options too.

How to Build an Audience with Free Strategies

8 sources for audience development

Attracting interested visitors to your website is the first step in successful audience development.

Yesterday in a session at the Mequoda Summit East 2011, Kim Mateus, Chief Content Officer at Mequoda Group, presented a case study from Knitting Daily.

Audience Development and Revenue Generation Discussed at Mequoda Summits

Discover the balance to properly run your online business

We take pride in the balance that is found at each Mequoda Summit.

There are a variety of sessions dedicated to audience development strategies, which all Mequoda Systems share.

Other sessions focus on different types of monetization methods as virtually every publisher has his or her own unique spin on revenue generation.

Want Tips for Generating More Website Traffic?

Last chance to register for our 29 Ways to Increase Website Traffic webinar

Who doesn’t want more strategies for generating website traffic?

Traffic is the lifeblood for online publishers and content marketers. It is the starting point for all online relationships and conversions.