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Tag: tablet publishing

How to Start a Magazine and Publish it Profitably

How to start a magazine and publish it profitably, without requiring a large team to start.
In her book How Not to Start a Magazine, B. Ann Bell says the number one way new magazines fail is through poor budget planning. Poor planning for printing, postage, and marketing are among the top expenses in her book, originally published

Why Paying Apple 30% Is One of the Greatest Bargains of All Time

Even the lowest digital newsstand remit is better than the olden days. Just a few short years ago, magazine publishers were thrilled down to their toes to keep 18-40% of sales from news agencies.

When Don ran an online newsstand, 18% was the average new remit order for the 1,400 titles there. And some publishers earned absolutely nothing from sales from the agencies they dealt with.

Vertical Reflow Makes Digital Magazine Layout More Fun

Isn’t it fascinating to consider how the old journalism phrase “above the fold” has evolved? Once it literally meant “above the fold” of a traditional broadsheet newspaper. Editors, writers and designers battled over what, and who, would win a coveted spot above that fold, where the most reader eyeballs would land.

Looking to Make a Magazine Online?

To make a magazine online is to set out on quite a journey. It’s a journey that will require comrades, and we’re more than happy to join you on your digital publishing odyssey. There will be turbulence, bumps, and stormy weather. But there will also be success if you’re willing to work.

Renewed Commitment to Tablet Content Driving Successful Publishing Strategy

We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it’s not something you should invest your entire portfolio in, but tablet usage statistics and sales are steady with some indications of improvement in the coming years, especially internationally.

Having apps people want along with well-designed digital magazines that read clearly, stylishly, and effectively with tablet content is a must for any modern media company. Don’t heed the haters – tablet publishing isn’t going anywhere. In fact, its best days may be ahead.

But, to paraphrase LeVar Burton, don’t take our word for it. Digiday has the scoop on a publisher embracing tablet content and seeing results.

How Platform Distribution Is Fueling Publishing Strategy

Robust and varied platform distribution is, by definition, the bedrock of multiplatform publishing, but the spray and pray strategy isn’t really a strategy at all.

You must pick and choose your platforms with some discernment, playing to your strengths and the desires of your audience, both the existing one and the one you’re going after.

Social media strategy, repurposing content, and enterprising with video or by creating a podcast is all part of platform distribution. While we preach (and practice) restraint, we also encourage experimentation, provided you have the right personnel at the helm.

Reasons Why Digital Magazine Publishing is a Smart Move for Publishers

A growth in digital medium usage portrays the increasing value of digital magazine publishing
In 2015, our Digital Magazine Market Study study showed that people read an average of 2.37 digital issues and an average of 2.91 print issues every month, which puts digital magazine consumption at 43% of print magazine consumption and climbing rapidly.

Going digital means that you’ll attract a

What is Tablet Publishing and How Is it Affecting Magazines?

Digital magazines come in all shapes and sizes. We recommend web magazines, because they adapts to any device, even tablets. But a digital magazine app is most native to tablet publishing because every tablet comes with a digital newsstand of some type; a place where the user can plop down on the couch, find a magazine they like, download an issue, and read it.

Ideally, they’re flicking through the pages, as opposed to flipping through a print magazine. The experience is similar, although nobody goes around creating catchy t-shirt sayings with “I love the smell of old tablet magazines” printed on the front.

Cross-Media Publishing News: Apple Newsstand, Tablets, and Time Spent

Perhaps it was inevitable, but the end of Apple Newsstand – long involved in a love-hate relationship with cross-device publishing – was still an occasion for reflection and wondering what lies ahead for digital magazines. This is the kind of story the Nieman Lab was built for. Below, we look at its coverage on this topic and two others relevant to cross-device publishing.

5 Key Consumer Stats for Your Tablet Publishing Plans

As part of a smartly executed multiplatform strategy, tablet publishing is a profitable enterprise built on cross-device content practices, good design principles, and making sense out of industry trends. Recently, eMarketer posted a spate of consumer statistics from tablet study after tablet study. Let’s take a look at five of them.

20 Tablet Publishing Tips You Can’t Afford to Miss

If you own a tablet that you use often, is it hard to imagine what life was like before it? I have friends who use their tablets to cook every dinner with, or spend several hours with it at night, reading books and magazines. Consumers aren’t as attached at the hip to tablets as they are to their smartphones, and maybe they never will be, but as their larger phablet brothers come into the market, it’s possible the line won’t be so clear anymore between tablet and smartphone.

Mequoda Group’s new Digital Magazine Market Study shows industry and consumers still getting a feel for new technology

In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and more orders overall for all of the Mequoda clients who use it.

Also profiled is LED magazine, with a website, print/PDF edition and app edition. This case study demonstrates how much discreet advertising inventory can be generated in the new digital age.

Finally, the report takes a look at The New Yorker, which bucks the trend to either charge different prices for discreet products, or to use universal pricing, by offering three separate products, but all at the same price.

5 Digital Magazine Advertising Strategies at Bonnier, Economist

Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.

And here’s a secret: Niche publishers have a hidden advantage in competing for digital advertising.

Fire up your niche magazine digital magazine advertising strategies: You have a tightly-focused audience that advertisers want to reach and impress, and with often lower prices, they’re willing to dip their toes into the new technology with you.

Tablet Statistics Show that Mobile Magazines Are Here to Stay – and Getting Stronger [+Video]

Digital apps are driving readership, traffic and profits: In the three years since the introduction of the iPad, it’s become clear that the tablet has rescued the magazine industry from the brink of destruction. Mequoda noted as early as 2011 that digital magazines had already become solidly profitable, led by Hearst Magazines and other forward-thinking publications such as The Economist.

New Digital Art Magazines Push Tablet Platforms

Four new digital art magazines are taking tablet publishing to the next level while taking it beyond the United States and United Kingdom.

$3 Billion: Get Yourself a Piece of the Digital Magazine Action

The Internet is swimming in articles and blogs in which pundits opine that the tablet revolution isn’t that big a deal for the magazine industry. Nothing to see here, they say. Move along. One blogger even cites one of our very own tablet study statistics – that only 26% of tablet users prefer digital to print magazines – as proof that the tablet is merely a flash in the pan.

WatchTime Publisher Spearheads World Bicycle Relief

I got a note earlier this week from Dominik Grau, publisher of WatchTime USA. Dominic is a very busy guy. With his finger in publishing operations on three continents and participation in graduate studies programs at Harvard and Stanford, you’d think that would pretty much take up all his time. Apparently not. He’s also part of the volunteer group that is raising money to send bicycles to Africa. I asked him to send me information about the program and a quick bio on his publishing background which I think is fascinating.

Internet marketing genius now available — Mequoda Summit only!

Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions, you get to pick their brains, too!

Take home proven strategies for successful digital publishing, niche marketing, content strategy, marketing digital subscriptions and more. Then ask our speakers anything you want at our Audience Development Roundtable AND the Audience Development Power Panel!

Week in Review: August 6th, 2012 – August 10th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Updates Relevant in the Digital Magazine Publishing Market

New information on tablet usage and satisfaction can help lead to success in the digital magazine publishing market

Tablet owners are happy with their devices, regardless of the brand. This insight comes from a recent survey from TabLens, which reports the overall device satisfaction at 8.6 out of 10.

Interestingly enough, the satisfaction of the iPad reached 8.8, while the satisfaction of the Kindle Fire hit 8.7. Although the iPad has the largest chunk of the market, it seems that Kindle Fire users are nearly as satisfied as iPad users. Perhaps if these statistics get in front of potential tablet customers, there may be a more attention paid to the Kindle Fire, which is priced lower than the iPad.

5 Tablet Publishing Trends

In 90-minutes, discover what’s important to publishers in an evolutionary market…

Prediction: Tablets Will Drive Mobile Ad Revenue

Digital magazine publishing success relies on advertising revenue

I could certainly believe that tablets will drive mobile advertising revenue once more tablets get in the hands of consumers. The design of the tablet makes interactive, media-rich advertising possible. But don’t just listen to my opinion, because I’m not the only one saying it.

The Yankee Group recently released a study that predicts by 2014 tablets will account for 53 percent of mobile advertising dollars. During this time, smartphones will account for 47 percent of mobile advertising dollars. By 2016, tablets’ share is expected to reach 60 percent.

Week in Review: July 9th, 2012 – July 13th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

A Few Seats Remain – Last Chance to Register for Digital Publishing Bootcamp

The Digital Publishing Bootcamp will kick off in New York City next Tuesday, July 17. If you already have your seats reserved, you’re probably preparing questions to ask during the three-day program.

3 Audience Development Tips for Tablet Publishers

Audience development efforts should focus on popular activities

A recent article from Gartner uncovers five daily activities popular with tablet users. The survey shows that on average, more people are using tablets to read books (33%) than mobile PCs (13%) and mobile phones (7%).

The survey also shares an interesting take on consuming digital content over print content. According to Gartner, “The survey found that more than 50 percent of media tablet owners prefer to read news, magazines and books on screen, rather than on paper.”

3 Reasons to Develop a Subscription Website

The subscription website is the ultimate tool for digital publishers

After years of selling subscriptions for print products, digital publishers realized that subscription websites could be the digital counterpart. In today’s world, where tablet publishing is quickly gaining popularity, presenting content in an interactive digital format provides a new opportunity for publishers.

Any media company with frequently added content could benefit from a subscription website.

Learning How to Publish Through Multiple Devices

According to Forrester, 760 million tablets will be in use worldwide by 2016. Yet many publishers do not have a tablet publishing strategy in place.

How can legacy publishers succeed in digital magazine publishing, or use eBooks as an additional revenue stream if they do not have the big picture figured out? There isn’t a lot of time to waste because the current evolution is happening quickly. New changes take place weekly; do you know which require attention and which should be ignored?

Week in Review: April 30th, 2012 – May 4th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

IT Department Job Description

Five expectations for hiring staff in a modern media company IT department

I suppose most people my age in the IT industry have a favorite character from the original Star Trek. When I was 12, I wanted to be the chief engineering officer for the Starship Enterprise. I love watching Montgomery Scott push his ship to the limit, often at the last moment, to save the day. I must admit I did find it somewhat disturbing that Scott seldomly got the girl.