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Tag: email lists

The 6 Most Important Email Analytics for Magazine Publishers

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication

How to Build Email Marketing Lists Using 3 Hidden Assets

You may be sitting on three significant hidden assets that you can use to build your email marketing lists quickly
Do you realize that you might be sitting on a few opportunities to increase your email marketing lists? In the investments world, hidden assets are considered those that don’t show up on a balance sheet. Real

Protected: Executive Council Update: 3 Assets You’re Already Sitting On—to Build Your Email List

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Protected: Executive Council Update: Opt-In Options for Adding to your Subscriber Base

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Protected: Executive Council Update: More Ways to Grow Your Audience

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Follow Google’s Landing Page Guidelines to Improve Rank

As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search campaigns.

If you read our white papers and posts, or you’ve attended a Mequoda Intensive, you already know how much value we place on organic search. It’s the core of the Mequoda Method, and while anyone can buy ads, that kind of marketing just isn’t as high on our priority list as organic search is.

25 Email Design Best Practices for Publishers for Mobile and Desktop

It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience.

How and When to Clean Your Email List

It’s not uncommon that when we talk to a group of niche publishing professionals, and we end up in a big discussion about cleaning your email lists.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains when to clean your list, and how to combat fears about selling a smaller list to advertisers.

Protected: Executive Council Update: Get More Control Over Your Imports

If you are on an upgrade retainer, you probably already know about Ultra Subscriber Uploader because it you got this enhancement as part of your monthly expense. However if you haven’t, we’d like to introduce you to this massively enhanced bit of functionality.

10 Email Call To Action Ideas For Your Magazine Website

Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines

Did you know that by pairing unproductive employees with productive employees, you can actually improve productivity overall?

Cornerstone OnDemand conducted a study of more than 2,000 tech company employees with a dataset of

Freemium Strategy: 10 Steps for Refreshing a Freemium During an SEO Slump

Search engine optimization is kind of a game, right? It’s an important game – a necessary one for any publisher – but mostly it’s just us trying to play by the rules while Google giggles and changes those rules whenever they like.

At Mequoda, we stress the importance of a freemium strategy. Freemiums are free downloadable products that sit on SEO’d pages that publishers give away in order to build their email lists. The freemiums are available to download on these SEO’d landing pages, which we call rapid conversion landing pages, or RCLPs for short. You’ve seen them around here, here, and here.

The Best Email Management System for Publishers

What to look for in an email management system from Haven Nexus, to MailChimp to Constant Contact
Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular basis. But like all powerful tools, email can be mismanaged

Use Website Floaters to Increase Email Conversion Rates

Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates.

OFIE

Affectionately called OFIEs, “Order Forms in Editorial” are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of circulators. They are fairly large, coupon-style ads, usually placed in unused space at the bottom of webpages and simply require a user to supply his or her name and address and click “submit”.

How to Lift Your Freemium Conversion Rate With Freebies People Actually Want

If your freemium conversion rate is less than 2, you can use these resources to create better, more compelling and more clickable freebies.

Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list is one of the most important items on a publisher’s to-do list

The 7 Mequoda Audience Development Models

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists

“Audience development” is one of those terms that many people instinctively understand, but usually underestimate. Although media professionals have worked with the term for years, most have not bothered to define all the things that go on when executing an

How to Use Direct Mail as an Audience Development Channel

How to use direct mail campaigns as an audience development tool that builds email lists and primes email subscribers to become paying magazine subscribers

Direct mail is a traditional marketing channel for publishers, but it also has a lot of value for audience development. Although the ROI for direct mail will be lower than for some

Email: The Single Most Important Audience Development Tool

Every successful niche publisher we know uses email as the central resource of their audience development toolbox

As you know, our clients are some of the most incredible before/after examples of niche publishers who have turned their businesses around when they went multiplatform. And there’s not a single Mequoda client without email as the core of

How to Crowdsource Magazine Covers for Print & Digital Editions

Magazine covers can make or break sales on traditional and digital newsstands – are you leveraging current subscribers for input?

I subscribe to magazines and email newsletters of magazines for dozens of publishers. As part of our research, we are always keeping an eye on what’s going on with general interest publishers and niche publishers alike.

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How Email Appending Can Make Your List Perform Better

Do you realize that a large percentage of your most loyal customers may only hear from you once a month, when you send them your magazine?

It seems like when you have customers who are paying to hear from you every month, they might be pretty easy to sell to again. If you just had a better way of reaching them … an email address perhaps.

What, you mean you have more than one product to sell?

01-how-email-appending-can-make-your-list-perform-better

Oh that’s right, you’re a publisher.

The Seven Steps of a Successful SEO Campaign

How to jump start and run a successful SEO campaign
An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that he feels can dominate in search engines, the goal is to create a product that can utilize the title, to either sell or start collecting

What Content Marketing Strategy Looks Like for Publishers

In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.

In a mere 20+ years, since the dawn of the commercial Internet, we’ve experienced a genuine paradigm shift in content marketing. That’s because magazines, newsletters, books, audio and video content now can be digitized and delivered online, as well as marketed on websites and via email.

3 Weekly Email Newsletter Template Benefits

Many publishers believe in single-topic email newsletter templates in which every article of content is aligned around the same theme, in order to promote a related product. The exception to this rule is the weekly email newsletter template for subscribers who prefer to be contacted only once a week.

12 Great Call to Action Examples from Magazine Publishers

Big and small publishers show everyone how website conversion is done, with these awesome call to action examples.
One game we used to play at every Mequoda staff meeting, was to look at some of the top publisher websites and play “find the email signup form.” People.com was always our favorite fail, because they were so big,

The Email Analytics You Forgot to Measure

When you think of the term “email analytics” there are two metrics you probably think of first: open rate and click rate.
If those are the only two you can think of off the top of your head, it’s probably because most email service providers use these primary metrics in most of their dashboards.

Email Analytics: Unsubscribes & Bounces in a Nutshell

Most publishers have three basic sets of online analytics to look at: website, email and social media. There are smaller buckets that fit into each category, but for the most part, these are at the top.

Within email analytics, there are two numbers that we have the greatest ability to work with. The human element of email analytics has room for adjustment but is mostly out of our control. We can’t force people to sign up for our newsletter, we can’t get them to read the whole thing, and we can’t get them to click links if our copy isn’t compelling enough.

The Organic Audience Development Strategy Handbook

Claim your FREE digital copy of Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base now.

What is an Email Subject Line?

Put simply, an email subject line is the 50ish character sentence you write that causes people to open your email (or not open). Publishers don’t often ask the question of what an email subject line is, because they open and answer emails every day. Every time you get an email, it comes with a subject line. If it’s well-written and clever, it will cause you to open. If it’s descriptive and urgent, it might even cause you to click a link once you’ve opened the email. But for the sake of broadening our glossary of publishing definitions, let’s take this email subject line definition even further.

Best Digital Publishing Strategies Mix the Old and the New

Ken Doctor writes in a recent Nieman Lab post that the resurgence of email newsletters, among other trends often associated with the digital era, are actually longstanding practices that have been reshaped for multiplatform publishing. More to the point, Doctor says, digital publishers must find the right combination of tactics to succeed in the 21st century.

10 Audience Development Lessons for Increased Organic Traffic and Conversions in 2015

Audience Development is at the center of the Mequoda Method. It’s the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written about effective audience development, and this year we went back to update some of our most fundamental lessons – many that ended up on the list you’ll find here, of our most-read posts.

5 New Multiplatform Publishing Job Descriptions

In order to succeed online, publishers need to have staff that understand the digital evolution. When operated with precision and passion, a Mequoda System can turn any special-interest content-driven publication into a successful multiplatform publishing empire.

You Love Us, You Really Love Us!

Even better, your opinion may have won you a free iPad Mini!
Over the summer we hosted a contest that asked you, our readers, to review our four new  best practice handbooks in exchange for the chance to win an iPad. Well, this morning we picked a winner!

Have you read our new handbooks yet? One reviewer sent

Online Publishing Job Description: Email Marketing Manager

An Email Marketing Manager is responsible for facilitating accomplishment of a company’s vision and values by maximizing the revenue resulting from opt-in email lists through optimum and sustainable promotion of products.

Online Publishing Job Description: Online Marketing Manager

The Online Marketing Manager is primarily responsible for facilitating the accomplishment of the vision and values by maximizing the size of the website email lists, utilizing SEO campaign development, registration process optimization, partnerships, contests, promotion, social media presence and list segmentation management.

Online Publishing Job Description: Marketing Director

The Online Marketing Director will lead the initiatives for the entire online marketing system. They will be primarily responsible for facilitating the implementation of the vision and values by maximizing the size of the website email lists, using SEO campaign development, registration process optimization, visitor conversion to registered members, partnerships, promotions, social media presence and list segmentation management.

Mequoda’s Top 10 Audience Development Strategy Posts

Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you’re writing content and creating products that your audience is asking for, while acting as a resource to those consumers – completely free of charge. In exchange, you build loyalty while also building email lists, followers, fans and revenues.

Chicago Magazine Turns Email Subscribers into VIPs

Make your email promotions sound exclusive and your readers won’t mind receiving them
Chicago Magazine caters to the upper crust crowd of Chicagoans. The average print subscriber is a female, aged 25-54, a college graduate in a managerial position with a household income of $255k and a net worth of $1,518,800. She also owns a house in Chicago worth around $548k. Online subscribers are similar, but slightly less affluent ($112k median household income) and are slightly more likely to be male (53%) than female (47%).

Savvy Email Segmentation Wins at New York Magazine

New York magazine has become one of our favorites around here. And not just because their iPad app is one of the more innovative ones we’ve seen, but also because we keep watching them innovate.

Lately we’ve been analyzing the email calendars of our favorite magazine brands to discover any trends in consistency timing and promotional efforts. We decided to do New York this week because they have a robust editorial calendar, and until I started this case study, I didn’t realize just how robust, or how smart.

Content News: Branded Content Takes New Form

Are you surprised content marketing and social media are legitimate Internet business models?

Content marketing was poised to be one of the top Internet business models because it isn’t gimmicky like other forms of online advertising. Most true forms of content marketing allow users to sample content before making a purchase. Perhaps that’s the way marketing should always be.

Mequoda Weekly: April 1st, 2013 – April 5th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Publishers Talk About Tapping into Social Media Narcissism

There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It’s no wonder that, like a reality show, feeding into people’s egos can be a brilliant way to get attention.

Why Email Click-Through Rates Matter

A look at top articles on email marketing from this summer

How much time do you spend on your email marketing strategy? Do you ever wish to spend less time with email and more time with social media or search engine optimization?

These thoughts have probably developed within your organization before. Social media is extremely popular and that doesn’t seem to be slowing down too much. Search engine optimized content can lead to more website around the clock, too. But the right audience may not always see you. Even though search and social have valuable places online, they don’t quite have the allure of email marketing.

New Data on Mobile Email Marketing

Could you be building your email list easier?

It’s exciting to get new data on email marketing, specifically when it relates to mobile devices. The world of mobile has emerged so quickly that many digital marketers haven’t quite figured out how to strategically approach it.

Earlier this month I cited a few statistics on consumer email trends. These stats came from a survey conducted by The Relevancy Group in May 2012, consisting of about 400 respondents.

3 Tips for Keeping Mobile Email Subscribers on Your List

If email marketers didn’t already have enough to worry about, they now have to shift focus to mobile email.

Since checking email is a habitual action, and mobile devices are available to users constantly, the use of mobile devices for email consumption has grown. So how exactly are mobile devices using interacting with email on the go?

How Consumers Feel about Marketing Emails

Insight on consumer email trends

There are many analysts and consultants who aren’t able to share all of the email marketing data that they have. Some of this information needs to remain in-house for competitive reasons. Fortunately there are other times when consumer data can be shared with the online community… this is one of those times.

Calls to Action Tips for Online Publishers

Online publishers building social media and email lists need to pay attention to these tips

It is increasingly difficult to convert visitors into subscribers. Many feel the fatigue of being on social media and email lists, and occasionally overlook the opportunities to subscribe.

However, there are still audience members around who want to be engaged with our content. The following suggestions are for digital publishers creating calls to actions.

A Collection of Resources for Using Facebook

Increasing engagement with your Facebook page

The evolution of Facebook has been quite rapid. I recall when the social network first appeared, available to a few dozen college populations with valid school email addresses. Then it opened to any user with a valid email address. Now, with over 900 million users, businesses have been growing audiences, sharing content, and selling products.

5 Offers for Building Email Circulation

These methods will help you add more registered members to your email lists

New Research Shows Value in Longer Subject Lines; Email Copywriting Tips From Twitter Chat

Longer subject lines may be the way to go…on

It may be time for you to get a bit more wordy in your subject lines. New research from Alchemy Worx, a London-based email service provider (ESP), shows that although shorter subject lines may generate higher open rates, longer subject lines—more than 70 characters—“earn a much higher click-to-open rate, an indication of real relevance.”

The Best Reporting Interviews Happen

Getting the most out of your interviews

In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She conducts one every other week, speaking to a head of marketing or CEO for 1-1½ hours on the phone and then writing up the study. “Our subscribers like them because they are seeing exactly how another company—a successful one—operates; they’re pragmatic.”

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