Digital magazine publishing is taking off; where will it lead?
With the direction the digital publishing market is headed, it appears digital publications are here to stay. We will likely see new devices reach the market and more editions take shape.
However, attention still needs to be given to the creative process and audience acceptance of digital products.
Digital publishers will strive to find the balance between editorial content, tablet advertisements and the best operating strategy for their digital publications.
As they find their footing, digital publishers will have the opportunity to make their content-based business more efficient as the future of print becomes more uncertain.
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