Tag: magazine publishing

What seems like an eternity ago, I was sitting in a conference room on a Caribbean island with 25 publishing colleagues, mostly CEOs of independent publishing companies with revenues of  

Suppose you are in the digital magazine publishing business. In that case, you may be using a myriad of media platforms for acquiring, engaging, and retaining free and premium subscribers.  

A magazine membership includes two primary components; a magazine subscription and a magazine archive, or library. Magazine subscriptions, of course, are quite familiar to you if you are a magazine  

As we continue to explore the evolving art and science of digital magazine publishing, I thought I'd take a few minutes today to do a deep dive into the technology  

Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list is one of the most important items on a  

I read with interest the latest report on digital subscription growth across the media industries. The New York Times continues to be the legacy winner that is clearly replacing local  

With Earth Day coming up later this month, it seems like an appropriate time to talk about clean magazine publishing moving forward. In 2021, I find myself publishing digital books, magazines,  

It strikes me as somewhat ironic that the word magazine which simply means storehouse, is becoming more true than ever as magazines go digital and digital magazine libraries make it easier than  

One of the best ways to discover how you can create a successful digital publishing and marketing system for your publication is to look at how other similar publishers plan,  

It's a good time to be a publisher. Brands have launched their own brand magazines, and many publishers have gone digital-only.  In our minds, there's not a competition between print  

If you're one of the hundreds of magazine publishers who are still giving away your magazine content, it's probably time to stop and think about using that content to sell  

I read with something between amusement and dismay a recent piece about how the Wall Street Journal, one of my favorite news sources, is trying to do a better job  

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other  

Since you're reading this message, you may have some idea of how our organization helps publishers plan, develop, operate, and optimize successful website systems. We thought we'd take a few  

As we move into the brave new world of digital magazine publishing, one thing has not changed: your people are the absolute key to your success.Over the past year, we  

Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information  

Do you run or contribute to an online magazine? Most of our readers would consider themselves in the magazine publishing industry, that is true. But do you think you run an  

Magazine covers matter. As Samir Husni (aka Mr. Magazine) states in a recent article on Poynter, “The power of the magazine cover in print has always been significant...High-profile people, it’s  

Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money  

We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve  

We started this year with the launch of Food Gardening Network, a digital magazine publishing system that is built to follow all of our best practices, conduct additional testing, and  

We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.  

Digital magazine publishing has come a long way from its inception. Some publishers are still offering digital magazine apps, however, the future of revenue for digital magazines comes from web editions  

The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them. Mequoda has a client who is  

In our last Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If  

If you have an idea for a new digital magazine and are considering the many options for publishing it, the Mequoda Digital Magazine Publishing System may be the platform for  

If you’re a frequent reader of Mequoda Daily, you’ve probably noticed we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to  

You would have to be living under a rock to have not noticed that premium membership programs for publishers are all the rage. After flirting with all forms of digital  

Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how  

If magazine libraries and magazine memberships are being combined with magazine subscriptions to transform the publishing industry into a growth medium, magazine libraries are the nexus of this trend. In this  

When it comes to launching a digital magazine, there's no single FAQ online that can answer all your questions. What type of digital magazine should you build? How should you  

Over the years of attending in-person publishing events, we noticed a trend where a solid portion of the speakers invited to present are vendors and consultants, and a decent number  

Digital magazine publishing software is important; which option are you using? Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital  

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.  

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are important,  

If you'd asked us five or six years ago if it was a good idea to publish a digital magazine app on a tablet so that it could be downloaded  

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're  

When WIRED went live with the world’s first iPad magazine – a mere six weeks after the iPad’s debut – it sold 24,000 copies in the first 24 hours. For  

In her book How Not to Start a Magazine, B. Ann Bell says the number one way new magazines fail is through poor budget planning. Poor planning for printing, postage, and marketing  

As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of  

Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we're looking at organizations that are putting more emphasis on  

How often do you read something digitally? If you're reading this, then you've done it at least once today. I'm going to go out on a limb and say this  

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw  

Every experience you've ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what  

If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy - the future spells doom for your magazine and your publishing career. Did you know that most media  

Our top-read digital magazine publishing posts of last year showcase ways you can start a digital magazine from scratch and how to ensure it’s success We’ve studied digital magazine publishing efforts  

Today we're reporting on a major publishing acquisition involving a couple of major multiplatform publishers; The acquisition of Time Inc. by Meredith Corporation. We also look at some thoughts on  

Don't scoff—we truly believe that web magazines can be the ultimate platform for periodical content for most magazine publishing brands. The problem is that, as we've covered in prior weeks,  

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content,  

Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that