Tag: magazine publishing

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other  

As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of  

Digital magazine publishing software is important; which option are you using? Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital  

When WIRED went live with the world’s first iPad magazine – a mere six weeks after the iPad’s debut – it sold 24,000 copies in the first 24 hours. For  

Successful website homepage design allows visitors to achieve their goals Is your website properly designed to meet the expectations of your visitors? Often times websites encourage visitors to take an additional  

It strikes me as somewhat ironic that the word magazine which simply means storehouse, is becoming more true than ever as magazines go digital and digital magazine libraries make it easier than  

Over the years of attending in-person publishing events, we noticed a trend where a solid portion of the speakers invited to present are vendors and consultants, and a decent number  

Magazine pricing strategy has certainly evolved over the past decade. Back in 2013 we still believed that universal pricing was the best way to handle print, website, and tablet products.  

Do you run or contribute to an online magazine? Most of our readers would consider themselves in the magazine publishing industry, that is true. But do you think you run an  

A magazine membership includes two primary components; a magazine subscription and a magazine archive, or library. Magazine subscriptions, of course, are quite familiar to you if you are a magazine  

We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve  

The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them. Mequoda has a client who is  

We started this year with the launch of Food Gardening Network, a digital magazine publishing system that is built to follow all of our best practices, conduct additional testing, and  

Digital magazine publishing has come a long way from its inception. Some publishers are still offering digital magazine apps, however, the future of revenue for digital magazines comes from web editions  

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content,  

When it comes to launching a digital magazine, there's no single FAQ online that can answer all your questions. What type of digital magazine should you build? How should you  

Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information  

If you'd asked us five or six years ago if it was a good idea to publish a digital magazine app on a tablet so that it could be downloaded  

If you’re a frequent reader of Mequoda Daily, you’ve probably noticed we are big on helping print publications adapt to today’s digital environment. There are quite a few ways to  

Have you ever thought about digital magazine history? Magazines were originally invented in the 15th century, shortly after the invention of the Gutenberg press. Magazines were different from books because  

There was a time when investors were shying away from publishing media because "journalism" is "expensive" and user-generated content is "cheap". But as the world changes tides and begins to preach  

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.  

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're  

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are important,  

Earlier this year, I read with something between amusement and dismay a recent piece about how the Wall Street Journal, one of my favorite news sources, is trying to do  

Do you want to know how to start a magazine? In her book How Not to Start a Magazine, B. Ann Bell says the number one way new magazines fail is  

Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how  

You would have to be living under a rock to have not noticed that premium membership programs for publishers are all the rage. After flirting with all forms of digital  

If you're one of the hundreds of magazine publishers who are still giving away your magazine content, it's probably time to stop and think about using that content to sell  

If you want to build a magazine audience, the foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how  

We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.  

Do you know what your freemium conversion rate is? Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list  

It's a good time to be a publisher. Brands have launched their own brand magazines, and many publishers have gone digital-only.  In our minds, there's not a competition between print  

Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage  

For digital publishing analytics to be useful, they must set the stage and provide the publisher with information on what to do with the data. On the surface, most analytics  

If you're launching a new website, or re-launching an existing website, you have the opportunity to choose a website domain name that can help you drive new and repeat traffic.  

What seems like an eternity ago, I was sitting in a conference room on a Caribbean island with 25 publishing colleagues, mostly CEOs of independent publishing companies with revenues of  

Suppose you are in the digital magazine publishing business. In that case, you may be using a myriad of media platforms for acquiring, engaging, and retaining free and premium subscribers.  

As we continue to explore the evolving art and science of digital magazine publishing, I thought I'd take a few minutes today to do a deep dive into the technology  

I read with interest the latest report on digital subscription growth across the media industries. The New York Times continues to be the legacy winner that is clearly replacing local  

With Earth Day coming up later this month, it seems like an appropriate time to talk about clean magazine publishing moving forward. In 2021, I find myself publishing digital books, magazines,  

One of the best ways to discover how you can create a successful digital publishing and marketing system for your publication is to look at how other similar publishers plan,  

Since you're reading this message, you may have some idea of how our organization helps publishers plan, develop, operate, and optimize successful website systems. We thought we'd take a few  

As we move into the brave new world of digital magazine publishing, one thing has not changed: your people are the absolute key to your success.Over the past year, we  

Magazine covers matter. As Samir Husni (aka Mr. Magazine) states in a recent article on Poynter, “The power of the magazine cover in print has always been significant...High-profile people, it’s  

Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money  

In our last Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If  

If you have an idea for a new digital magazine and are considering the many options for publishing it, the Mequoda Digital Magazine Publishing System may be the platform for  

If magazine libraries and magazine memberships are being combined with magazine subscriptions to transform the publishing industry into a growth medium, magazine libraries are the nexus of this trend. In this  

Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we're looking at organizations that are putting more emphasis on