Over the years of attending in-person publishing events, we noticed a trend where a solid portion of the speakers invited to present are vendors and consultants, and a decent number
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
If you're one of the hundreds of magazine publishers who are still giving away your magazine content, it's probably time to stop and think about using that content to sell
As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of
We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.
These predictions are important,
In our last Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If
A magazine membership includes two primary components; a magazine subscription and a magazine archive, or library.
Magazine subscriptions, of course, are quite familiar to you if you are a magazine
If magazine libraries and magazine memberships are being combined with magazine subscriptions to transform the publishing industry into a growth medium, magazine libraries are the nexus of this trend.
In this
Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how
Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're
In her book How Not to Start a Magazine, B. Ann Bell says the number one way new magazines fail is through poor budget planning. Poor planning for printing, postage, and marketing
Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we're looking at organizations that are putting more emphasis on
Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw
Every experience you've ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other
If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy - the future spells doom for your magazine and your publishing career.
Did you know that most media
Our top-read digital magazine publishing posts of last year showcase ways you can start a digital magazine from scratch and how to ensure it’s success
We’ve studied digital magazine publishing efforts
Today we're reporting on a major publishing acquisition involving a couple of major multiplatform publishers; The acquisition of Time Inc. by Meredith Corporation. We also look at some thoughts on
Don't scoff—we truly believe that web magazines can be the ultimate platform for periodical content for most magazine publishing brands. The problem is that, as we've covered in prior weeks,
Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content,
Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that
I was having a conversation with a client the other day, when he asked me "what exactly is magazine media?" See, in the niche magazine publishing business, you'll find that
Who worries most about the money in their bank account? The person with three jobs, or the person with one? Because you can get fired, laid off, or your industry
Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional
If you're a publishing professional, don't wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on
Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of
At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go
There's a quote out there from Jonathan MacDonald I heard recently at an IMAG event that says, the rate of change you're experiencing now represents the slowest rate of technological
Ask yourself these seven questions before starting your journey towards digital magazine transformation
I'm going to go ahead and assume if you're reading this, you have a print publication who is
The questions you need to ask and the answers you should have before launching a new digital magazine
Publishers are embracing digital magazines because users are. And it’s true for B2C and
To build a better subscription website, we've created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners
Most publishers
When it comes to launching a digital magazine, there's no one FAQ online that can answer all your questions. What edition should you build? How should you price it? Which
Digital magazine websites Pitchfork and SI Swimsuit experienced highest traffic to date; 'Marin Arts & Culture' debuts with print and digital editions
Today we're looking at a few digital magazine websites that
“He who fails to plan is planning to fail.”
Winston Churchill called it, all right.
And it strikes me that trying to succeed in the magazine publishing industry is a lot like
Digital magazine marketing will give you an afterlife
There are times in business when we feel like we've created something great, and we don't understand why it's not selling.
Back in 1967,
How to build a magazine audience by giving away more than you receive
The foundational principles of Buddhism teach you that life is suffering, and that to live a better life,
There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop.
While making small talk, she came to the inevitable
Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your
The one-time cost of building a magazine subscription website could reduce overhead indefinitely
For $3 per month or $36 per year, there is subscription service called The Sink that will automatically
Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them.
When we talk about multiplatform publishing, it's easy to jump right
Digital magazine engagement should be top priority for publishers in 2017
If there's one area of publishing that has not stood still, it's digital magazine publishing. In 2015 it was more
Will Time Inc. save magazine publishing on newsstands through retailer innovation?
In an interview with Folio:, Time Inc's Retail president Drew Wintemberg spoke about the future of magazines and the newsstand.
Our top-read digital magazine publishing posts of last year show an interest in creating, marketing, and monetizing digital magazines and newsletters
In 2016, publishers couldn't stop talking about the possibilities of
Can you assign dollars and dimes to a free digital newsstand?
There's no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of
Multiplatform publishers are finding ways to turn magazine publishing into a profitable business model once again
If there's one thing you might know about us, it's that we think publishers should
Do you run or contribute to an online magazine?
Most of our readers would consider themselves in the magazine publishing industry, that is true. But do you think you run an
