While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant
It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon
Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.
These
When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
We're talking
When walking in to a massive library or bookstore, it's hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an
When walking in to a massive library or bookstore, it's hard to decide what to look at without becoming instantly overwhelmed by all the possibilities. The same goes for an
Mequoda and WPR partner with a performance-based revenue-share relationship to grow subscription business
As one of the world’s most authoritative sources on world politics and international relations, World Politics Review (WPR) has been
An organization needs to meet its audience where it exists to survive as a multiplatform publisher, and changing with the times is what allows some publishers to stay relevant and
Driving website traffic happens beyond Facebook in the world of social; Meredith launches brand for Facebook and hubs; Google outlines Flexible Sampling for publishers
Driving website traffic is always on the
Multiplatform publisher news for keeping up with a changing industry
We begin today's multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role
By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website.
We're in a recession. Maybe you're feeling
The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic
Last November The Sun dropped its paywall, and according to Digiday, has learned a whole
Listing this year's best new magazine launches; plus, the future of Men's Health and how The Atlantic handles changing social media patterns
Healthy print brands make for healthy multiplatform publishers –
The media companies making the latest publishing business news include Conde Nast, Time Inc., and IAB
The watch word in recent weeks has been "reorg" when it comes to the publishing
Print and digital publishing ... diametrically opposed? By no means! In fact, when it comes to multiplatform publishing, Mequoda Members know that a print product is an important piece of
Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others
Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the
Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple's lead and Time Inc.'s vision
Digital magazine distribution, readership, ad views, and more are
There's no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.
With all of the "ad"-versity facing the industry –
There’s no such thing as publishing a magazine.
The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it
Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development?
When we set out more than a decade ago to construct the most profitable niche publishing strategy for magazines, we took a big risk on how the new media industry
Checking in on the magazine strategy fueling digital publishers' latest efforts
There are core tenets to magazine strategy, but it's also mutable, malleable, and always evolving. We make it our business
Multiplatform publishing is the key to publishing success, and audience development is the job that gets you there
Sixteen years later, I can still remember the day a large publishing company,
Helping companies maximize the vast potential of publishing magazines is not something we do for fun, although we definitely enjoy our work.
It's our lifeblood.
When we set out more than a
Magazine ecommerce represents a major opportunity for digital publishers, provided you have the tech and infrastructure to pull it off – or can crank it up in the coming years.
Here's
Native advertising trends will shape the digital publishing industry in 2016. For one, they represent a more elegant and modernized option for online magazines looking to generate revenue the old-fashioned
Just think if you could take a master class on digital content monetization with executives from the likes of The Economist, Hearst, Salesforce, and The Guardian.
Well, if you were in
Which magazines on social media are performing especially well as of the third quarter of 2015? Well, the Association of Magazine Media 360° is glad we asked – they recently
Despite the proliferation of platforms, channels, and technology, ad engagement hasn't exactly gotten easier for publishers and brands. Whether it's the ad blocking craze that seems to be taking over
Latest publishers' news includes personnel moves, mergers & acquisitions, and multiplatform advances
For publishers, news from across the industry is nonstop these days, and we wouldn't have it any other way.
If you take a close look at the most visited sites on the Internet, you'll see an interesting phenomenon. They all seem to use the same four colors.
It's true. Many
How are entities like Vox Media, Quartz, the IAB, and the ANA combating ad blocking programs?
As ad blocking programs proliferate and become more popular with consumers – especially younger consumers
Breakthroughs in digital magazine pricing and contrast pricing yield startling results
A few years ago, we were still huge fans of universal pricing for digital, print and website subscriptions.
We still like
Big data is a big term, but there's not a lot behind the concept itself, and no need to complicate it – collect the information that consumers provide and use
Popular industry opinion says publisher monetization of video, digital advertising, and social media is a 21st-century challenge. The thinking goes that previous generations of magazines – read: print – were
Mobile content strategy is wide open these days, as publishers strive to make the right moves toward monetizing a burgeoning medium and avoid blowing a golden opportunity. But mastering mobile
This week's roundup of the latest publishing industry trends includes the continued focus on monetizing ed tech, plus one media company's melding of events and e-commerce. We'll also get a
Deft use of digital publishing platforms is a must for magazines looking to solidify their place in the industry. Thanks to astute observers like Talking New Media, we can monitor
Digital magazine apps open up many options for publishers. With tablets, smartphones, and phablets accommodating different designs, editions, and content, you can develop new audiences, maintain relationships with your current
Recent articles spelling doom for replica editions could be misleading to digital magazine publishers, writes D.B. Hebbard in a recent Talking New Media post. For his part, Hebbard points out
Once or twice a month we like to check in on digital magazine publishers making some noise with promotions, mergers, new business models, or major changes in course. We do
As a leading contributor to the New York Times "Innovation Report" that was leaked back in May of 2014, Amy O'Leary worked at the fulcrum of a push forward in
As teachers and observers of the digital publishing revolution, we are drawn to the positive stories coming out of the digital publishing environment. We share these stories with you, because
As of January 1, the total number of paid and free Apple Newsstand publishing titles had jumped to 14,536, up from 11,000 at the beginning of 2014. In spite of
Competition for those precious tablet advertising dollars – to replace declining print dollars – is heating up.
And here’s a secret: Niche publishers have a hidden advantage in competing for digital
American Media Inc. has tabbed agency Amobee to handle all of its mobile advertising. The partnership represents the largest publisher deal for Amobee, which succeeds Kargo as AMI's facilitator for
University of Virginia professor and publishing consultant Jane Friedman recently took exception with a statement from Samir "Mr. Magazine" Husni in which he said digital magazines with no print progenitor
Who’s building digital circulation fastest? The top digital magazine performers are the under-the-radar companies you rarely read about
This is our final analysis (you’re welcome) of AAM’s latest circulation data from
Tabloid publisher American Media Inc. on Monday launched its InPrint app for iPhone and iPad, allowing subscribers access to all of its magazine content. American owns the National Enquirer, Star,
