We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve
Digital magazine publishing has come a long way from its inception. Some publishers are still offering digital magazine apps, however, the future of revenue for digital magazines comes from web editions
Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we're
If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is
It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
How do you usually promote a magazine? Subscription and newsstand sales are the keys to driving advertiser interest in print magazines, but how does that change in the digital world?
Blow-in
Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.
We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.
Over the past five years, our executive team has collaborated with publishers, both large and small, to create 35 comprehensive business plans.
Some of these plans covered the complete overhaul
As a publisher, you're no stranger to tiered pricing. The question is, is your highest priced tier the most purchased item, or the least? For most publishers, when they price
When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine
Last week I was emailing back and forth with my friend and colleague Jack Edmonston, who often sends interesting news my way with some thoughts to pontificate on. This time
In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.
In today's Strategy Spotlight, Don
Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.
It’s that time of the year again! In just five short weeks, Mequoda clients will gather in Boston on October 25-26 to learn all about the most successful marketing tests
Once upon a time, online advertising had a shady reputation.
Luckily for publishers, that's all in the past. The online advertising industry has improved its reputation, and consumers have become more
In his bestseller, "Outliers," Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product
One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do
Our top-read digital magazine publishing posts of last year showcase ways you can start a digital magazine from scratch and how to ensure it’s success
We’ve studied digital magazine publishing efforts
We recently wrote about why magazine clubs are on the rise.
A magazine club is reminiscent of the book club model where you pay one price and gain access to a
The magazine industry has lost their way.
It's been a long time since the dawn of digital publishing and publishers bringing their content online, but at this point we hoped that
Who worries most about the money in their bank account? The person with three jobs, or the person with one? Because you can get fired, laid off, or your industry
There's a new trend happening in the magazine world, and it's the magazine club model. Publishers everywhere are adopting magazine clubs, an all-inclusive membership model that can offer everything from
At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go
Today we're reporting on digital publishers bringing in new talent to strengthen their organizations.
We begin with New Yorker, which has brought in a superstar from BuzzFeed to be the director
Ask yourself these seven questions before starting your journey towards digital magazine transformation
I'm going to go ahead and assume if you're reading this, you have a print publication who is
Digital publishers Hearst and Condé Nast add important pieces
We're seeing some digital-focused personnel changes from major digital publishers.
We begin today with a story on Hearst's new VP/Global Chief licensing director.
Zink digital magazine relaunches; National Geographic launches digital network; Amazon looking at offering subscriptions to publishers
Not all the digital magazine content we report on involves launches. Sometimes we have relaunches
In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years
How to create new products and passive income from old products as a multiplatform publisher
One of the most interesting rodents on the planet is the grasshopper mouse, native to the
As humans we’re always in competition. We want to have a better job, a bigger bank account, a happier life, a healthier family, a cooler side hustle or better behaved
How to reduce subscriber churn by providing new opportunities to engage with your content on a regular basis
People love subscriptions these days. Beyond magazine subscriptions, there are now box-of-the-month subscriptions.
Our top-read digital magazine publishing posts of last year show an interest in creating, marketing, and monetizing digital magazines and newsletters
In 2016, publishers couldn't stop talking about the possibilities of
Multiplatform magazine subscribers are looking for more from you. "Let's make magazines great again," shall we?
Last week, after over a year of grueling controversy and debate, the US named Donald
The more you can give a member of your subscription website, the better.
And it appears we're not the only ones who think so.
Earlier in the week we talked about Condé Nast’s
Multiplatform consumers give us a glimpse into digital and print magazines as consumption of digital grows year over year
In our annual American Magazine Reader Study & Handbook survey, we set out to understand
Industry naysayers are still skeptical about the power of digital magazines. And we’re still ignoring them. At Mequoda, we urge our clients to begin the process of launching a digital
Mequoda is big into identifying and quantifying things so we can study them, understand them and use them to enhance our clients’ publishing businesses. And with digital publishing starting to
What we learned about the average digital magazine reader in this year's study about magazine consumption
This year, like we have for the last several years, we ran a study to
If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all
Learn everything from pricing to copy platforms, and watch the print-to-digital upgrades roll in
The beauty of the digital era in publishing is that it doesn’t just give you a new
In-person anything is better than phone or email anything. A cold call could turn into a friendly conversation about the latest Game of Thrones, whereas a cold email could just
Since the printing press was invented, the best way to deliver readable content was always on the page. Until the advent of the web, consumers hadn't even considered other ways
