I bet you have great content.
Many niche publishers do. And, at Mequoda, we are deeply appreciative of the work that independent publishers do every day. Not only that, but we also know that success in our industry isn’t about slick marketing, or vast advertising resources.
Instead, we know you can make a great deal of money and achieve unimagined publishing success with your awesome content if you know how to leverage it.
Of course I wouldn’t be writing this if I didn’t know how to leverage great content. At Mequoda, every member of our Services teams knows that the system we are recommending is nothing without the greatness of the content that flows through it.
So if you or someone on your team is a brilliant content officer, we’re looking for you. We’d love to talk and show you how the Mequoda Method is designed right down to the last crossed T to help you succeed with that great content.
We know that the internet, in the words of Google Executive Chairman Eric Schmidt, is a cesspool, and outstanding content is the one thing that will separate you from 99% of that cesspool. The Mequoda Method is a proven, methodical system for using your great content to develop a vast audience of dedicated followers for your brand allowing you to sell premium products to them in multitudes.
Does that sound too good to be true? Ask our Mequoda Masters, who’ve all been down the Mequoda road with us and experienced extraordinary success. Better yet, ask us how the Method can turn your outstanding content into that same success.
Here’s how Mequoda success stories work …
Building a strategic business plan for your company
For the right client, it all starts with our exclusive Business Planning program. This 60-day engagement kicks off with a full day meeting in Boston with your key stakeholders and 5 of our team leaders. We begin in the morning with an intense primer on the Mequoda Method and our Best Practices, as we want to ensure that you understand the Method so you're prepared to fully implement the business plan we develop for you.
We then begin inventorying your assets and your business opportunities to establish the following seven elements of the business plan that guarantee success when properly implemented:
Understanding what new content you need to create and what can be repurposed is crucially important for creating an efficient and profitable multiplatform publishing business.
So we inventory all your content, including some you probably didn't realize you had, and create an in-depth master content schedule that identifies the affinity content you'll use for audience development, and the premium content you'll use to generate revenue.
We show you how easy it can be to repurpose existing content to create new affinity and premium content content business models.
You must ensure that all your products and platforms are focused on attracting the right audience. So we help you to understand your market’s online potential with a full keyword universe custom-built for you that taps into the demand for your digital content.
We’ll walk through the 7 niche media marketing channels we’ve identified to be the most effective for multiplatform publishing brands and determine which of the 7 are appropriate to your market and business. Our experience and thousands of benchmarks allows us to lay out an audience development plan that identifies, measures and projects all of your marketing and growth potential.
Whether you’re selling sponsorships, subscriptions, memberships or single purchases, it’s absolutely crucial that you use pricing and packaging to maximize revenue and minimize the cost of sales. In a multiplatform environment where many of your products have virtually no marginal cost of delivery, understanding how to build packages and bundles that appeal to consumers and sponsors is essential to overall profitability and success.
In your revenue plan, we’ll identify profitable new products, help you price your existing products using a proven strategy that too few publishers understand -- and identify the costs, risks and opportunities associated with each revenue stream so you know what you need to invest and what the return will be on your profitability.
You don't have to hire an army of new employees, but you do have to know how to organize the ones you have to effectively execute a Mequoda multiplatform publishing plan.
We have a leaner, integrated, more cost-efficient model than the one most legacy publishers use that we'll fine-tune for your needs. Best of all, our model can be customized based on the size of the market and the opportunity. Your organization plan will be designed for your specific needs.
Mequoda will show you how we build an incredibly robust, customized digital publishing and marketing system for far less money and in far less time than other developers because we leverage existing software that has been built specifically for the needs of today's multiplatform publishers.
From website architecture that helps build your email list to a complete, central database that informs your marketing decisions and helps you maximize the lifetime value of each subscriber, a technology plan created by the industry's only strategy-centric provider means your organization reaps the benefits of stress-free technology, content-focused implementation and ongoing profitability.
Once again, Mequoda leverages its benchmark data to produce a complete business model. For every single year in the next five, you'll see revenues, expenses, overhead and EBITDA.
We also know exactly which metrics and data are the most important to your business to keep it performing as planned, despite the flood of data that bewilders even the most button-down publisher.
Mequoda's experience has allowed us to document exactly the right metrics that help multiplatform publishers succeed, and we'll show you how to measure them and what to do with the data once you have it.
In the 21st century, single-platform legacy media companies are widely out of favor with investors of all stripes. Given the economic leverage that a fully integrated multiplatform publishing operation brings to any media space, it should be no wonder that those are the only kinds of companies that are drawing buyers, investors and key talent.
We will discuss how to position your company to all your various stakeholders, including potential investors, buyers and high octane talent and how to communicate your business road map in a way that makes them want to invest their time in your media organization.
The experts on the Mequoda team will develop each of these plans for you as part of the process of building a complete business plan and 5-year financial model that leaves you with much less doubt about your future. In fact, the publishers who consistently don't succeed with a Mequoda business plan are those who don't have one.
The next move is yours
Are you ready to see what your niche media business can look like in the next five years?
Schedule a 30-minute call to get an eye-opening, no-obligation conversation about your potential.