Audience development personnel have a very specific, and incredibly important job within an organization.
Finding the right audience development staff can mean the difference between thousands of email subscribers and tens
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Five steps to increase your email capture rate starting today
Converting website visitors into email subscribers is a key metric driver of your membership website. At Mequoda, we currently operate more than
39 ways to increase your Internet audience, revenue, and profits through new multiplatform membership programs
We currently operate more than a dozen membership marketing systems in partnership with some of the country's leading content
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
Spend two days with us, and you could become our next success story.
If you're a magazine publisher in the digital age, you're certainly savvy enough to succeed. And perhaps you're
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
Learn how to increase your subscription revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts.
Spring is one of
If your goal is to generate subscriptions and advertiser and sponsorship revenue from a free or controlled-circulation magazine with a robust subscription and advertising website, the Mequoda Haven CXMS can
MPP expanding American market; TNG acquires Ingram Periodicals; Digital publishing becoming a priority for Reader's Digest
Digital publishing transforms in a variety of ways, from new technology in the digital age,
Pretty soon, most magazines won’t just be managing editorial teams in-house—they’ll be managing more editors remotely. Here’s how to make the virtual world work for your publication.
Managing editorial teams in-person
Magazine publishers Hearst and The Atlantic share exciting news; Chemistry World gets a new website
Witnessing the still-changing world of print magazines is a sign that publishers have intentions of making
TripAdvisor offers subscriptions; Facebook attempting to appeal to subscription website publishers; Apple looks at original content
Subscription website services develop out of necessity and a desire to develop new revenue streams.
This week’s subscription website news shines a light on new marketing initiatives and revenue generated by successful subscription services
We’re seeing that subscription website news takes on some interesting dimensions early
An uptick in digital newspaper subscriptions seen by major publications since the U.S. presidential election
Major newspapers approached the U.S. presidential election in an interesting way. Some of these newspapers, like
Instant Articles are being used by major publishers and Facebook is taking note
Facebook has become the bane of every brand and publisher's audience development strategy, as they increasingly limit visibility
These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists
“Audience development” is one of those terms that many people instinctively understand, but usually underestimate.
How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs
Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on
Retail can be used to boost your audience development efforts, because newsstands come with their own marketplaces
There are seven major Audience Development models we have identified: search, social, syndication, email,