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Tag: mequoda method

If you’ve attended any of our events, or just read our blog regularly, you know that we live and breathe the Mequoda Method.

Mequoda didn’t invent this method, we’ve simply been watching the publishing industry for a very long time and have organized the successful strategies of publishers who have developed it by instinct. We’ve turned these strategies into a finely-tuned system that we teach at our events and build for our publishing clients.

We have more than 50 live websites using the Mequoda System that we monitor, and are aware of dozens more that use all or some of our best practices. We also run our own Mequoda System, even though we’re consultants selling services, not publishers selling information products.

In a Mequoda System, the structure of the websites we’ve built for our clients with great success and profitability include these four main principles:

  • Attract
  • Convert
  • Engage
  • Monetize

We see all four as discreet strategies that are all completely interlocked.

Starting from the layer with the most visibility, we attract website visitors through search, then, a smaller number of those who we attract will convert into email subscribers. We will then engage a smaller number of those converted subscribers with great content in order to keep them happy, and then make money doing so by monetizing the relationship and turning those engaged email subscribers into buyers. This is the smallest number of people, however, is fueled by the layers before it.

We first published an introduction to the Mequoda Method in 2006 and we’ve expanded and contracted the number of strategies, but these four principles (attract, convert, engage, monetize) have stayed consistent throughout.

Just as you need to constantly review and revaluate your media empire’s business model, we continually revisit the Mequoda Method and build Systems accordingly.


 

Don’t sit out the digital publishing revolution because you think it’s beyond you. Download a FREE copy of  Multiplatform Publishing Strategy: 60 Digital Publishing Secrets for Making Millions Online and get started learning about putting the Mequoda Method to work.

How to Capture and Convert Web Visitors

ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.

How to Attract 80% of Website Traffic Through Recycled Content

In the last three to five years we stumbled upon a process we now call blockbuster management. Our blockbuster management program acknowledges that any given website over time might have thousands of posts, but the remarkable thing is a relatively small number will ultimately be capable of driving 80% of the traffic.

What Does ACEM Mean, and How Are Other Publishers Following It?

ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.

What Exactly IS the Mequoda Method, Anyway?

You hear us talk about the Mequoda Method, and how we’ve developed it by watching the world’s most successful publishers transition from print to the digital world, but there’s so much more to it. Watch our webcast hosted by myself and our team, called What is the Mequoda Method? to find out.

Let Us Be Your Coach – Call Today

When you go shopping for a new car, you’re generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but you can’t get them on an Audi. You can choose your color and wait a few weeks for your vehicle to arrive from another dealership, but you can’t get racing stripes without a custom paint job somewhere else. It’s not that different when buying proprietary software for your website and content management system, so why do so many publishers still head in that direction?

Protected: Executive Council Update: Grow Your Email List with Increased Confirmation Rates—Best Practices Revealed

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How Do You Get Started With the Mequoda Method?

In our webcast series so far, we’ve covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We’ve also talked about Publishers Using the Mequoda Method, and the final module in our webcast series is called, How Do You Get Started With the Mequoda Method?

Sell More Magazine Subscriptions Online Using the Mequoda Method

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to your magazine, right?

Wrong.

How Premium Newsletters and Advisory Services Use Mequoda

Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.

How to Build a Multiplatform Website for Multiplatform Content

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across text, video, graphics and other mediums. It also means your website is responsive and will show visitors these different types of media, no matter what device they use: desktop, laptop, smartphone, tablet, phablet, whatever you’ve got. More thoughts on responsive design.

Convert Metered Paywall Visitors into Subscribers

In the words of David Ogilvy, “a good advertisement is one that sells the product without drawing attention to itself.” When selling a web magazine, one of the best ways to do so is by giving away enough content that it sells itself, but not so much that visitors don’t convert into subscribers.

The most significant

Protected: Executive Council Update: How an Editorial Calendar Works for You

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3 Publishers Using the Mequoda Method to Grow Their Businesses

In our webcast series so far, we’ve covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). Today we’re talking about Publishers Using the Mequoda Method.

How Can You Monetize Better as a Publisher?

In our webcast series, we cover What is the Mequoda Method? and What is ACEM?, which tackles the topics of A, attracting new visitors to your website, C, capturing email addresses, and E, engaging that audience. M, monetize, is another crucial strategy in making money online as a publisher, which we focus on in this week’s webcast, Can Monetization (M) Be

How Can You Improve Engagement as a Publisher?

This week we’re focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method’s ACEM, is really about retention, and the idea that if you’re a subscription-based publisher, that the link with relationship with your customer is key.

30 Great Sources for Magazine Trends

We aim to be one of the best sources for magazine trends online, but we do it with a whole lot of help from our brothers and sisters in the industry.

Below we’ve compiled a list of the best portals, the best influencers, and the best reports on magazine trends available online. If you have more to add, please share your favorites with us in the comments.

Content Purging as an Audience Development Strategy at Ebner Publishing International

The best audience development strategies meet an audience where they want to be met. Today we are looking at the expansion of some audience development strategies for content publishers at Ebner Publishing International, which publishes about 80 magazines, and is using content engineering to drive more traffic.

Protected: Executive Council Update: 3 Assets You’re Already Sitting On—to Build Your Email List

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How to Simplify Digital Product Development and Save Money at the Same Time

In his bestseller, “Outliers,” Malcolm Gladwell stated that it takes 10,000 hours, or approximately ten years, so become an expert at something. That means there are very few digital product development experts out there in the universe, even in the publishing world. Let’s consider some of the digital products we interface with regularly today.

The 3 Most Profitable Subscription Website Business Models

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for

Protected: Executive Council Update: Opt-In Options for Adding to your Subscriber Base

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Protected: Executive Council Update: More Ways to Grow Your Audience

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How To Find the Best CMS for a Magazine

There’s no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different business model than a software company, e-tailer, or a small business using the same CMS, which is often the case with some of the household name CMSs out there.

Protected: Executive Council Update: Content is Still King!

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3 Reasons Why It’s Worth Outsourcing Subscription Marketing Management

Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue, publishers may find themselves facing uncertainty about the staying power of their product, or worse: the future of their business.

But what if we told you

Follow Google’s Landing Page Guidelines to Improve Rank

As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search campaigns.

If you read our white papers and posts, or you’ve attended a Mequoda Intensive, you already know how much value we place on organic search. It’s the core of the Mequoda Method, and while anyone can buy ads, that kind of marketing just isn’t as high on our priority list as organic search is.

Convert Content Into Riches

How lucky are we, as publishers, to live in the age of content marketing and search engines. While other marketers struggle to become adept at content creation, it’s already in our DNA.

Just add search engine optimization skills, great website architecture and a genuinely content-driven email publishing program, and publishers can literally make millions on the Internet.

10 Things to Consider Before Your Next Magazine Website Redesign

Every experience you’ve ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what to do and what to fix. But when did you become an expert in digital publishing strategy and website architecture?

10 Tips to Convert Metered Paywall Visitors into Subscribers

In the words of David Ogilvy, “a good advertisement is one that sells the product without drawing attention to itself.” And when selling a web magazine, one of the best ways to do so, is by giving away enough content that it basically sells itself, but not so much that visitors don’t convert into subscribers.

5 Publishing Goals to Set Over the Next 5 Years

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.

Don’t Wait Until Next Year

“Frugality includes all the other virtues.”

Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending our Multiplatform Publishing Strategy program ends at midnight this Thursday, March 31. You’ll save $200.

4 Ways to Benefit from an Engagement with Mequoda

You wouldn’t hire a lawn mower repairman to fix your car, so why do so many publishers seek the support and advice of consultants and web developers that have never worked in the publishing field? At Mequoda, we know content, and we know content marketing, because we’re a group of journalism veterans turned consultants and

Early Bird Pricing Ends Tonight

Today is the last day you can save on your seat to this unique and powerful subscription marketing and publishing event 
If you have been thinking about registering for our Subscription Marketing & Publishing Intensive this May, today is the last day to save at least $300 on your seat. Don’t delay. It’s a great time to register  and pay

How to Get a $35,000 Strategic Business Plan for Just $10,000

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Bringing Discipline to Chaos

Mequoda is a little unusual as an organization, people tend to feel puzzled about us. Are we a consultancy? Are we a developer? Most often this confusion becomes apparent when we meet one of two types of clients, described below.

Are You Making the Right Choices for your Resources?

Stop wasting your money on unprofitable marketing channels
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue, publishers may find themselves facing uncertainty about the staying power of their product, or worse: the future of

Subscription Marketing on the Internet Just Got a Little Easier

If you’ve ever joined a club, purchased a membership, or even became part of a team, you understand the benefits of mutual collaboration and teamwork. This year, our goal at Mequoda was to help our Gold Members run and grow their subscription marketing and publishing businesses even more by creating a publishing network of like-minded publishers.

How 3 B2C Newsletter Publishers are Seeing Growth with Haven CXMS

 

Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double, even triple, their profits in five years or less by using our proprietary software platform, Haven CXMS™—the only customer experience management system created by publishers

Magazine SEO: What to Do When Google Tries to Sink Your Ship

Your magazine SEO efforts will determine how much traffic arrives and eventually converts into subscribers – what are you doing to find and plug any holes in your website?
Google is the business we all love to hate. If you run a big website, one of your jobs is magazine SEO for your website. There will

4 Subscription Marketing Metrics You Need to Know

“Frugality includes all the other virtues.”

Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending our Multiplatform Publishing Strategy program ends at midnight this Thursday, March 31. You’ll save $200.

How to Sell a $1,000 B2B Subscription Product

B2B subscription sales are beyond the age of phone sales and the most successful subscription marketers we know are selling them online through effective pricing and copywriting strategies
Arthur C. Clark, a futurist, writer, inventor and philosopher said, “Any sufficiently advanced technology is indistinguishable from magic.” And that’s exactly how some publishers look at us when we

Meet Your Multiplatform Publishing Mentors

Spend two days with us, and you could become our next success story.

 

If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.

But do you know the secrets to boosting revenues by as much as 20% over the

3 Ways You Might Already Be Ahead in Publishing

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.

You Can Be a Better Subscription Marketer in Just Two Days

If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy – the future spells doom for your magazine and your publishing career.

Did you know that most media executives don’t attend best practice workshops regularly, or take part in networking and peer groups?

They are the MVPs of their teams, but unlike star athletes, most don’t have a coach.

Learn a Proven Method for Improving Subscription Revenues

All you need is a seat at the Intensive and the discipline to execute our strategies
In a little over two months, you could be starting a new path to subscription marketing and publishing success. But only if you hurry and register for the Mequoda Subscription Marketing & Publishing Intensive. If you register today, you can still save $300

Make the Internet Your #1 Source of New Magazine, Newsletter and Membership Sales

Join the hundreds of publishers who have dramatically increased subscription revenue and profits using the Mequoda Method
Your opportunity to learn the strategies that are guaranteed to increase your subscription publishing revenues has just arrived.
It’s time to register for our Subscription Marketing & Publishing Intensive  – the only event where you can learn proven, tested techniques and strategies for subscription

How to Determine Native Advertising Pricing

Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it, we’ve been doing it since publishers started selling ads on paper, and it’s come into vogue over the past few years now that ad dollars are being spent more online.
In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains where native advertising came from, and how you’ll know when your native advertising pricing is too low.

How You Can Make More Money with a Sponsor-Driven Website Portal Powered by the Haven CXMS

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Mequoda’s Top 10 Subscription Website Publishing Posts of 2017

Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability through apps and subscription website publishing. As publishers continue to search for digital content success through subscriptions, we think the chosen top ten most-read posts

Strategy Spotlight with Don: The Case for Daily Emails

How often do you publish an email newsletter? Once a week? Twice? For our clients, many of them publish 5 to 7 days per week. Sound crazy?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why a daily email newsletter is the right path, and should be considered a service to your readers.