MediaPost reports that Forbes is set to launch BrandVoice home pages on October 14. According to the article, “the BrandVoice home pages allow native advertising clients to organize content under different category tabs in order to showcase specific posts, including video content, as well as integrating social media feeds from Facebook, Twitter, Instagram, YouTube, and Google+.”
This is an interesting opportunity for marketers as they can harness some of the power of the Forbes brand to gain more awareness.
To help digital marketers understand what’s being offered, Forbes has released a sample, which shows “tile-style navigation, optimized for mobile devices with a long vertical scrolling presentation. Highlighted content distinguished by larger text and graphics was interspersed with aggregation posts collecting content from other publishers, as well as posts rounding up the popular content or showing selected content from social feeds, and posts showcasing video clips.”
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