Flipboard has bought social mobile reading magazine Zite from CNN. Read Write’s Dan Rowinski writes, “Flipboard will create customized magazines for all of CNN’s shows, including 30 feeds from the news giants starting with one from journalist Fareed Zakaria. Flipboard and CNN also announced a new advertising partnership to help monetize its combined coverage. The terms of the acquisition were not disclosed.”
Flipboard plans on closing the service and folding the technology into Flipboard. Zite is built from a personalized search engine called Worio. Rowinski adds, “It matches reader’s interest based off their social graphs and also will learn over time what users tend to click on and give them mores news to those pertinent topics from a variety of sources. ” You can see how useful this could be for Flipboard.
Download a FREE copy of 7 Ways to Monetize your Portal Audience, and discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.