With arguably the most stylish merger in recent publishing history, Nylon Magazine will join forces with FashionIndie.com to launch a “multiplatform media company,” according to Ad Week.
The new company, headed up by Joe Mohen and Dana Fields, will absorb Nylon Guys, five international editions, and the magazine’s YouTube channel. Circulation is currently at nearly 230,000, and while single-copy sales have fallen, the median reader age is a highly desirable 25.
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“It is very exciting to be growing this modern media company and one whose delivery of the top trendsetters in the millennial market is unsurpassed,” said Fields, an executive vice president with the new company. “We see this purchase as taking a profitable, highly visible property, Nylon, and by merging it with FashionIndie.com, create a unique brand in the media community for marketers.”
Ad Week reports that Nylon editorial leadership will be leaving, and that FashionIndie.com founders Daniel Saynt and Beca Alexander will stay the course with the new company.