WSJ. magazine released its fourth annual “Innovators” issue this November, which honors individuals who have significant influence in their respective field.
This type of issue has the ability to attract a lot of interest, and that’s exactly what happened with advertisers. Luxury Daily has the story. “The combination of innovation, glamour and success has resulted in the November issue seeing a 47 percent increase in ad pages from the year-ago edition.”
That increase of advertising is responsible in part to new advertisers. According to Anthony Cenname, publisher of WSJ. magazine, “Sixty-nine percent of our advertisers are new to the issue, including Harry Winston, Bulgari, Gucci, Carolina Herrera and Coach, who ran in WSJ.’s first-ever gatefold.”
Cenname sees the diverse content range part of the reason that advertisers are coming to the magazine. There are also opportunities for innovative ads, like the tri-fold advertisement for Coach handbags in the November issue.
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