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Tag: glamour

Digital Magazine Marketing: 7 Ways to Promote your Digital Magazine

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.

After all, buying a list and mailing a big direct mail package, in hopes of getting a bunch of people to subscribe as we all did in the old print days, is rather like trying to sell 21st-century tablets themselves at an old-fashioned general store where hardware, ladies’ hats and pickles all shared the same space, and the proprietor fetched everything on your list, then wrapped up your purchases in brown paper and twine.

Multiplatform Publisher Condé Nast Looks to Sell Three Major Magazines

Another major multiplatform publisher is in the process of making moves to unload some of its magazine titles. Today we look at Condé Nast, the company’s move to sell popular magazines, and its strategy going forward.

Multiplatform Publishers Hire Marketing and Content Positions

The multiplatform publishers at Meredith and Condé Nast continue to make changes to their teams for maximum potency in the digital age.

We begin today with Condé Nast and the hiring for a major marketing position. MediaPost reports, “Jim Norton, Condé Nast president of revenue and Chief Business Officer, is leaving the company to make way for Pamela Drucker Mann, who has been promoted from CMO to Chief Revenue and Marketing Officer of the publisher.”

Digital Magazine Publishers Bolster Staff with New Hires

Digital magazine publishers Condé Nast, Rodale, and New York Times fill major roles with new talent

7 Golden Steps to Planning Successful Digital Magazine Editions

Ask yourself these seven questions before starting your journey towards digital magazine transformation
I’m going to go ahead and assume if you’re reading this, you have a print publication who is asking for siblings. You’re at the magazine store and it’s eying the “big brother” t-shirts and wondering when it’s getting playmates.

Below you’ll find a comprehensive

New Hires for Publishers with a Focus on Digital Initiatives

Digital publishers Hearst and Condé Nast add important pieces

We’re seeing some digital-focused personnel changes from major digital publishers.

We begin today with a story on Hearst’s new VP/Global Chief licensing director. Deadline reports, “Steve Ross, a top licensing exec who held positions at Fox Networks Group, News Corp, 20th Century Fox Film Corp and Mattel, has just been hired at Hearst Magazines as VP/Global Chief licensing director. He starts immediately and is responsible for the licensing of new consumer products initiatives, retail merchandising and e-commerce; brand migration including location-based and live events; and franchise development for Hearst’s portfolio.”

Multiplatform Publishing Personnel on the Move at Dwell, Time and Rodale

Today we begin with Dwell and its recent executive change. Folio: reports, “Michela O’Connor Abrams — who spent the past 15 years as CEO of home design magazine-turned-technology platform Dwell — has left the company, Folio: has learned. Re-taking the reins is Lara Deam, who has served as chair of Dwell Media’s board since founding the magazine in 2000.”

Magazine Marketing 101: Selling More Digital Subscriptions

Digital magazine marketing will give you an afterlife

There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.

Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After

Multiplatform Publishers Reorganize and Hire New Talent

Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website
The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic.

First, we begin by taking a look at Condé Nast’s reorganization, and WWD has the story. “The business side reorganization comes after the New York-based publisher

Multiplatform Publishing Organizations: People on the Move

Time Inc. C-suite executives out; Bloomberg and the Weekly Standard make changes
We see lots of changes take place at multiplatform publishing organizations over the years. This often is the case as proven talent is picked up by competitors, or new talent is brought in to help with the transition between print and digital.

Today we have

Options for Publishing on Social Media Keep Expanding

If you’re publishing on social media – and if you’re not, contact us immediately for a free 30-minute conversation, things just got real! – you know that the goal posts keep getting moved, albeit in a (mostly) good way. Just when you think you have things figured out, somebody comes up with another networking and sharing concept that could add another layer to your content distribution strategy.

Creative Video Ideas Publishers Are Using That You Can Too

We’re surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in a row on Vogue’s site, all 73-questions long, about celebrities I don’t have an interest in, in a format that felt heavily scripted.

I don’t know

News From Legacy Publishers: Condé Nast Editorial, Executives Undergoing Big Changes

Did you know that while many Mequoda Members are niche publishers and regional publications, many others have been legacy publishers looking to transition to creating digital magazines that can compete in an industry that finds niche publishers and regional magazines succeeding at unprecedented rates?

That’s why we have a soft spot for legacy publishers, and why we keep a close eye on magazine industry news, activity from top publishing companies, and mergers & acquisitions.

28 Creative Ideas for Blog Posts [+ Video]

If you find the concept of blogging several times a day exhausting, join the club. However the one thing that publishers have over any other type of content-creators is an endless supply of content that can be re-mixed and re-purposed into new, evergreen blog posts. These 28 ideas for blog posts should get your motor running!

Top 25 Magazines on Social Media: The MPA’s Latest Report

Which magazines on social media are performing especially well as of the third quarter of 2015? Well, the Association of Magazine Media 360° is glad we asked – they recently released their latest Social Media Report, which covers the top 25 magazines across all social networks in terms of likes and followers, as well as the top on each channel.

7 Digital Magazine Apps and Web Magazines Launched by Brands

Even Sesame Street is pulling together more dynamic digital magazine apps than most legacy publishers
The magazine industry used to be a tank of big fish in big pools. Only the most prestigious writers worked at magazines, and a managing editor was a title worthy of a six-figure salary, a glass-paned condo and a driver. Advertisers

Video, Ad Viewability Define Recent Digital Efforts

Video ad viewability continues to be a crucial part of multiplatform publishers’ plans, particularly if you’re working under an advertising-reliant revenue model, of course. But even if you’re not, solid video viewability can help keep visitors on your site, secure subscriptions, and sell other products. Here’s a sample of recent articles from industry magazine Min that touch on the topic of video ad viewability and others.

TheStreet Experiments With Digital Magazine Subscription Tactics

When it comes to experimentation, digital magazine subscription models are made for trying new things and fiddling with formulas until you find the right fit. Integrating events into your mix and layering in additional ways to monetize content can also rejuvenate your company. Of course, there’s also staffing changes and acquisitions to jumpstart your operation, if you have the means. Luckily, we’ve found five recent articles in Folio: that address all of these strategies.

Social Media for Publishers: The MPA’s Latest Report

The shifting landscape of social media for publishers stood still for at least moment this week, as the the Association of Magazine Media’s 360° report on the first quarter of 2015 homed in on performance across Facebook, Twitter, Google+, Instagram, and Pinterest.

10 Types of Web Videos that Work for Publishers

Today’s new media landscape can be utilized to better serve your business

Have you embraced new technologies and trends within the online publishing environment?

By now we’ve all heard about the benefits of online components like social media; Facebook, Twitter, LinkedIn and Google+ are all utilized to build closer relationships and portray a sense of transparency. Yet, the technology that can be used and shared on these social platforms is often overlooked.

Magazine Publishing Industry March Update: Mergers, Staff Moves, and More

Every month, we check in with Folio:’s sister magazine, min, to monitor big comings, goings, and doings in the magazine publishing industry. This roundup features plenty of executive personnel changes, plus a couple of major purchases and one major redesign.

Condé Nast Editorial Staff to Join Marketing Efforts

Native advertising on some of the most popular digital magazine sites in the world will be produced by Condé Nast editorial personnel, the Wall Street Journal reports.

GQ Digital Efforts Boosted by New Publisher

Howard Mittman is emerging as Condé Nast’s fixer, as the former Wired publisher is now trying his hand at another of their brands – this time, with a heavy emphasis on GQ digital efforts.

Early 2015 Brings Staff Changes at Top Publishing Companies

The early days of 2015 have seen a streak of staff changes at top publishing companies, from big-time executive positions to digital and event slots getting filled almost daily.

Top 10 Magazine Brands + Year-Over-Year Numbers Tabbed by MPA

The Association of Magazine Media (MPA) released its “Top 10” magazine brands on Jan. 7, along with its most current industry numbers from November of 2014. The findings, compiled by recently created MPA metrics arm Magazine Media 360°, are encouraging.

‘WSJ.’ Attracts New Advertisers

WSJ. magazine released its fourth annual “Innovators” issue this November, which honors individuals who have significant influence in their respective field.

Homepage Maintenance: How Top Sites Handle It

As publishers wrestle with engagement for visitors coming in from the side doors of search and social, some are focusing resources on their homepages, which the most loyal readers still use as access points.

Creating Quality Website Traffic Encounters

While parlaying “drive-by” visitors into engaged repeat readers is still the goal for publishers, some have decided to gear features toward their search and social traffic in order to maximize it as much as possible.

Social Media for Publishers Evolving All of the Time

Folio: recently examined the latest practices of publishers building engagement through social media platforms. TJ Raphael’s piece focuses on Glamour’s use of Facebook, National Geographic’s use of Instagram, and Seventeen’s use of Snapchat.

Condé Nast Video Will Partner With Fox

Condé Nast continues to up its video production and strengthen its broadcast presence, most recently through a “first-look” deal with Fox, MediaPost reports.

Glamour Mag Focusing on Mobile

Glamour Magazine is crunching numbers to create a better mobile experience, according to Digiday.

Condé Nast Advertising Portal Debuts in U.K.

Condé Nast Britain announced last week a new ad portal that will give buyers a free, simple, and efficient way to deliver files for publication, according to InPublishing.com.

How Do Esquire Twitter, Others ‘Handle’ It?

If you follow @esquire on Twitter, you might be wondering why the account of perhaps the most popular men’s magazine on the planet is all but dormant. You might also be curious as to why there’s the default egg pic in place of the famous “E” script logo.

Condé Nast Embraces Native Ad Model

Though two of its principal brands – Wired and Vanity Fair – already utilize them, Condé Nast is officially adopting native advertising at scale.

Condé Nast, Hearst Undergo Beautification

Condé Nast launched Lipstick.com through its Glamour brand yesterday, while Hearst is rolling out Beauty Unbound across multiple properties this May, including Good Housekeeping, Harper’s Bazaar, and Town & Country.

Condé Nast Editorial Capitalizes on Viral Content With Accelerator

A proprietary platform created by Ars Technica could be the key to publishers making money off of stories that make it big, according to Digiday.

Digital Magazine Replicas Are Way Up in Canada

Marketing Mag Canada is reporting that new AAM numbers on digital replicas have tripled in the last year. In December 2012, the digital replica circulation was 42,000.

Glamour Using Celebs to Draw a Bigger Audience

Glamour is pulling out the celebrities to boost its audience. Ad Week has a new report about Glamour’s new celebrity editors, Emma Bazilian writes, “Glamour is reaching outside the traditional editorial box for its two newest columnists: Parks and Recreation star Rashida Jones and Girls’ Zosia Mamet.

Pinterest Gains Audience Development Relevance as a News Provider

Facebook and Twitter aren’t the only social networks relevant in the news world; Pinterest is now an important social network in the news world. Kurt Wagner writes, “A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all “media/publishing”-related content shared to social networks in Q3 was shared on Pinterest. Facebook (40%) and Twitter (30%) maintained leads in the category, but Pinterest gained some ground after accounting for 18% of media and publishing shares in Q2.”

Who’s Winning the Subscription Website Publishing Wars?

Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including digital and print subscriptions.

The health of your subscription website publishing endeavors dictates everything else you do.

Hearst Shares a Glimpse Into 2014

The advertising community in New York City saw a preview of Hearst Magazine endeavors for 2014.

This article from MinOnline shares highlights from the Hearst announcement, including this piece of news from Esquire:

Mag+’s New Partnership Adds Relationship Management

We’ve been working with Mag+ a bunch lately, so their new partnership with Appboy is pretty exciting. According to Kara Udziela, PR manager for Mag+, “the partnership enables Mag+ clients to create rich user profiles of their readers, segment them into different cohorts and then send automated, multi-channel messages that increase reader engagement and facilitate purchases.”

NYTimes Introduces Metered System to Mobile Users This Week

On June 27th, The New York Times will implement the same metered system it uses on the web to its mobile users. The metered system allows non-subscribers access to three articles per day, but if the reader wishes to read more than three, they will be asked to subscribe. For now, video will remain free, but content will be limited.

The Truth About Using Hero Shots in Email Newsletters

As humans, we are drawn to shiny things. You can have a 200-page book, but when you add pictures, examples and visual case studies to a page, you’re keeping the readers’ attention for longer, while they examine the image.

The same goes when you are selling a product. Someone recently asked us in our members-only Mequoda Pro Q&A forum:

“How important is it to have a product picture in your marketing emails?”

Let’s start by answering a question with a question.

SIPAwards Reflects New Profile for 2012!

SIPAwards Brings New Profile to Respected Program

Usually in this space on Mondays you’ll read profiles of SIPA members across the globe. But for today’s Martin Luther King Jr. Holiday in the U.S., we want to present a profile of a different sort. The SIPAwards represents another element of a new era for the association, where SIPA better reflects the industry-shaking changes taking place and the exceptional work being done by members to adapt to these changes.

12 Ways Publishers Generate Revenue on Facebook

Let’s start with a little breakdown of why Facebook just became the #1 place to generate revenue in social media.

Facebook accounts for 52.1% percent of all sharing on the web. When someone wants to share something, they share it on Facebook—and this includes your promotions and sales. In fact, 93% of Facebook users have posted or read some kind of shopping recommendation this 2011 holiday season and 66% percent of those people ended up making a purchase on Black Friday/Cyber Monday “as a direct result of social media interactions with brands and family”.

Magazine Content Management: Turning Articles into Blogs

Even when you publish a monthly magazine, it can still be hard to come up with content when you’re posting blogs daily – even several times day. Magazine content management can certainly be a struggle. The good news is that you do have content which has already been paid for, edited and published. The even better news is that you can repurpose it in a variety of ways.

How important are product photographs?

question

How important is it to have a product picture in your marketing emails? Has this been tested?

(more…)

AMC Coverage 2008: 4 Online Publishing Tips from CondeNet’s Editorial Director, Jamie Pallot

It’s not possible to overestimate the importance of focusing on the core of your brand

A subscription website that helps prepare for a career with the airlines has more than 15,000 members

Career advancement is among the most potentially successful topics for a successful subscription website. Member sites that provide solid advice, tips, how-tos, resource libraries, etc., about specific professions or business skills are very popular.

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